MxMIndia

Tag: DAN

  • The duo will continue to report into Soumitra Karnik, Chief Creative Officer, Dentsu Impact, Dentsu India and Mcgarrybowen India and Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact elevates Devraj & Ramaswamy to Managing Partners

    By A Correspondent

     

    Ajit Devraj

    Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN) India, has elevated Ajit Devraj and Anupama Ramaswamy to the role of Managing Partners. The duo will continue to report into Soumitra Karnik, Chief Creative Officer, Dentsu Impact, Dentsu India and Mcgarrybowen India and Amit Wadhwa, President, Dentsu Impact.

     

    Anupama Ramaswamy

    In their new role, the duo will oversee the Gurugram and Bengaluru operations for Dentsu Impact. While Devraj will be the business lead, Ramaswamy will head the creative arm of the agency.

     

    Speaking on the development, Karnik said: “I am thrilled to announce the second phase of Dentsu Impact. Our journey has been really exciting so far and we are proud to hand over the steering wheel in the able hands of Ajit and Anupama. Both are absolutely amazing at what they do. They bring in a lot of method and discipline, which is required during this time of constant fast changes that our industry is going through. They have a hard task ahead – to embrace ‘what’s new’ faster than others, to deliver growth at the back of solid creative reputation, to be always ‘people-first’ and to keep the joy of advertising intact.”

     

    Added Wadhwa: “This is an important phase for Dentsu Impact. We move into a new era, hereon, where creativity embraces the new approach to communication. We could not have better leaders than Ajit and Anu to lead the organisation into this exciting phase. Both come with extremely balanced mindsets and have the hunger and eagerness to accept new challenges and work towards achieving them. I am excited!”

     

     

  • Offers an instant access to doctors and health check-ups at home…

    Mcgarrybowen India’s ‘mfine Healthy Rakhi’ adds to sibling bond

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from Dentsu Aegis Network (DAN), has launched ‘mfine Healthy Rakhis’. For the record, mfine is an online doctor consultation app.

     

    Said Arjun Choudhary, Chief Business Officer and Founding Member, mfine: “It is imperative for a brand to live up to its brand purpose and play a larger, and a more meaningful role in the consumer’s life. Rakshabandhan stands for the promise to protect, and that is the very core of our brand too. So, we decided to own the occasion by adding a healthy and digital twist to it.”

     

    Added Aalap Desai, National Creative Director, Mcgarrybowen India: “Consumers have become intelligent and love brands that give them a say in the brand narrative, an opportunity for engagement. And with this campaign, we wanted to take Rakhi beyond symbolism and make it actionable.”

     

     

  • Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network

    Snapchat, DAN ink strategic partnership for India

    By A Correspondent

     

    Tarika Maini Soni

    Multimedia messaging app Snapchat has inked a strategic partnership with Dentsu Aegis Network (DAN) for India.  Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network. This latest alliance is expected to fuel Snapchat’s growth in the region and further support advertisers who intend to reach out to and connect with Gen Z. Said Tarika Maini Soni, India, Head Commercial Strategy and Ad Monetization, Snap Inc: “We are excited about this partnership with Dentsu Aegis Network. This will definitely allow us to work with their exciting set of brands and create campaigns that will resonate with their target audience. We know that Gen Z actively engages with Augmented Reality campaigns on Snapchat and, through our deep knowledge of this audience, we are able to build highly creative, effective and measurable advertising solutions for our brand partners.”

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Added Anand Bhadkamkar, CEO, Dentsu Aegis Network India: “As our share of wallet grows in the digital space, we are thrilled to associate with Snapchat. The partnership is a great opportunity that will help our clients to engage with Gen Z in an immersive way from the comfort of their homes. Also, our strong presence and deep market relationships within India will help support Snapchat’s mission in the country.”

     

    So does this mean DAN will prefer Snapchat over Facebook and Twitter?

     

     

  • Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai

    DAN gets Nishi Kant to don Mcgarrybowen Prez hat

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), which was earlier called Happy Mcgarrybowen has named Nishi Kant as its new President.

     

    Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai. In his new role, he will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, Chairman, Mcgarrybowen India & Dentsu Webchutney.

     

    Sidharth Rao

    Commenting on the elevation, Rao said: “In my 15 years of work experience with Nishi, I have seen him grow into a business leader par excellence from a mighty creative resource. He has successfully led Dentsu Webchutney’s offices in Delhi and Mumbai. Mcgarrybowen holds a great legacy globally and I welcome him to instil his values and lead the team, nationally. I firmly believe his insights will enhance the company’s brand value and empower potential growth.”

     

    Nishi Kant

    Added Kant: “I am honoured and energised by the opportunity to assume the leadership of Mcgarrybowen India in the midst of these challenging times. I have deep respect for all the work that has taken place to transform Mcgarrybowen as a global creative powerhouse. I am looking forward to working with our talented team and group leaders over the coming years to create a truly integrated agency. Together, we will capture the next wave of growth for Mcgarrybowen India by remaining laser-focused on serving our clients, crafting efficient creative work and providing best career experiences to our people.”

     

     

  • Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi

    DAN expands Soumitra Karnik’s role

    By A Correspondent

     

    Soumitra Karnik

    Dentsu Aegis Network (DAN) has now entrusted Soumitra Karnik, currently Chief Creative officer (CCO) at Dentsu Impact and Mcgarrybowen India, with the additional charge of CCO, Dentsu India. He will assume this role for Dentsu India, the full-service agency headquartered in Bengaluru, with immediate effect, and will report into Agnello Dias, Creative Chairman, DAN India. Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi.

     

    Agnello Dias

    Speaking on the appointment, Dias said: “I have known Soumitra for many years now and he is the sort of guy you could go to war with. Nothing fazes him. I have seen him take on the most absurd challenges with a happy fascination at having found a new puzzle to solve. He has that most rare of attributes in a creative person – his creative stamina, and I am sure he will go on to do more than justice to his new extended role.”

     

    Elaborating on his new role, Karnik added: “Keeping the big-sounding designations aside, I am the same hungry and relentless creative person that I have always been. Lately, I find a lot of people from the industry complain about the prevalent diminishing standards and mediocrity everywhere; and while I am certainly not going to deny this, I also believe that the only way out of it is to roll up our sleeves, put our heads down, and get to work. That is exactly what we did when we were giving shape to Dentsu Impact a few years back. We won a lot of good clients and did a lot of good work which won us a battery of awards nationally and internationally. I am fortunate to have worked very closely with some great clients and some amazingly talented team members. Without the support of both, consistently producing good work is just not possible. With the mandate and the freedom to build a strong creative culture at Dentsu India, what I now have is an incredibly exciting challenge and an opportunity – all rolled into one,” he added.

     

    Narayan Devanathan

    Said Narayan Devanathan, Chairperson, Creative Line of Business for DAN India: “Soumitra and I have been partners in crime for close to 9 years now, and I couldn’t be happier to have him now also lead the creative mandate at Dentsu India. Over the years, Dentsu India has grown to be one of the most stable partners any client could ask for. With this solid foundation, I’m sure Soumitra will help the agency scale new heights with a creativity-first approach.”

     

     

  • Appoints Priyanka Agrawal as Country Head; Rahul Vengalil joins as Chief Business Officer…

    Isobar India launches ‘Isobar Consulting’

    By A Correspondent

     

    Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobar Consulting in India. Isobar Consulting will help brands define their digital transformation strategies.

     

    Priyanka Agrawal
    Shamsuddin Jasani
    Rahul Vengalil

    Isobar Consulting will be led by Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink, as Country Head. Additionally, the agency has also appointed Rahul Vengalil as Chief Business Officer, Isobar Consulting. Both will report into Shamsuddin Jasani, Group MD, Isobar South Asia.

     

    Said Jasani: “We have been readying ourselves to launch this world-class Experience-led Transformation business for almost six months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group – Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led Transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients – right from consulting to delivery.”

     

     

  • The campaign encourages people to join the Pride rally from the safety of their homes…

    Big FM and Mcgarrybowen India launch #PrideFromHomeByBigFM

    By A Correspondent

     

    Big FM has together with Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), taken its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM.

     

    Notes a communique: “The Covid-19 induced global pandemic that enforced a strict national directive that everyone follow physical distancing, has led people to stop expressing themselves at public gatherings including the Pride March. Therefore, Big FM, in association with Mcgarrybowen India, decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from the safety of their homes.”

     

     

  • British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world

    Isobar wins digital mandate for British Council India brands

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital media partner for British Council Brands – British Council Division and British Council Examinations and English Services India Private Limited, a subsidiary of British Council, UK. British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world.

     

    Nirupa Fernandez

    Said Nirupa Fernandez, Director Marketing, British Council: “We are very pleased to associate with Isobar in India. We believe that deep customer insights and data analysis drive an effective campaign. We are confident that Isobar can help us deliver an integrated media approach that will help us position our brand effectively across all channels. We are excited about this partnership and look forward to working with Isobar.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India added, “We’re excited and proud that British Council India has appointed us to manage their digital duties. With our integrated approach and capabilities of delivering end-to-end solutions, we are confident that we will be able to create a strong connection with our consumers across platforms. We are looking forward to making their digital presence stronger as we move forward.”

     

     

  • He will continue to report into Simi Sabhaney, CEO, Dentsu India

    Dentsu India elevates Indrajeet Mookherjee to President

    By A Correspondent

     

    Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee, erstwhile Executive Vice President, to the role of President, effective immediately. He will continue to report into Simi Sabhaney, CEO, Dentsu India.

     

    Indrajeet Mookherjee
    Simi Sabahaney

    Under the fresh mandate, I Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods. He will also take charge of the agency’s Chennai and Kochi offices that service numerous prestigious brands such as MRF, TVS Housing, Waycool, Jos Alukkas and Geojit, as part of their client roster.

     

    Commenting on the appointment, Sabhaney said: “Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die attitude’ and passion to win has been a driving force for his team. Equally adept at ‘farming’ and donning the ‘hunting’ hat, he has led and consolidated significant new business wins for the agency. I believe, in his new role, Indrajeet will take the agency to greater heights.”

     

     

  • Menon will now be Head of Solutions Development & Chief Strategy Officer

    DAN India elevates Rajni Menon

    By A Correspondent

     

    Rajni Menon

    Dentsu Aegis Network (DAN has promoted Rajni Menon to Head of Solutions Development and Chief Strategy Officer for DAN Solutions India. Prior to this, Rajni was CEO for Carat India, the flagship media agency from the house of DAN India.

     

    In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India and report to its CEO, Narayan Devanathan.

     

    Narayan Devanathan

    Commenting on the appointment, Devanathan said: “Strategy is the art of unlocking value through problem-solving without giving primacy to the form the solution takes. As someone who has been doing that throughout her career, Rajni is a natural when it comes to helping deliver the promise of DAN Solutions. As we see a new confluence in marketing today, beyond just the re-integration of creative and media offerings, Rajni’s stock-in-trade, along with her untiring energy, vast experience, and intuitive grasp of what moves business, make the idea of a solutions-orientation practicable and credible. I’m thrilled to have Rajni join DAN Solutions, and look forward to us partnering clients and colleagues to greater success.”

     

    Elaborating on her role, Menon said: “Connecting the brand and the consumer is what really excites me. Therefore, with this opportunity, it seems like my playing field has exploded. The prospect of working closely with an extremely gifted talent pool at DAN in co-creating brand and consumer connections and experiences is what I am really looking forward to.”

     

     

  • Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores

    iProspect India & Essilor launch the #SeeGoodDoGood campaign

    By A Correspondent

     

    Essilor has partnered with iProspect India, the digital agency from Dentsu Aegis Network (DAN), to launch the #SeeGoodDoGood campaign.

     

    Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores. The agency’ is assisting Essilor to disseminate the brand’s first-of-its-kind initiative in the optical industry across India, digitally. It is pertinent to note here that the agency’s Bengaluru office assisted to churn out supportive communication pieces for the campaign.

     

    Talking about the initiative, Krishna Kumar Revanur, Branch Head – South, iProspect India said: “Digital medium is helping brands to communicate during such difficult times. We are happy to partner with Essilor on their latest campaign.”

     

    Added Maarten Geraets, CEO – South Asia, Essilor: “By leveraging the digital medium, we want to reach out to the ones affected by the pandemic and help as many as possible.  #SeeGoodDoGood campaign is one of our several initiatives that is meant to support our partners in trade to relaunch themselves post the Covid-19 crisis. The campaign will help the stores revive and support their staff as we drive more footfalls to the store. We are all together in our efforts to fight the current crisis and everyone – brand or an individual – need to help and support each other.”

     

     

  • KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice

    Isobar to nurture future strategists

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.

     

    KickStrat is a 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice.

     

    Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia said: “We are excited to launch this program and train our future strategic leaders. We intend to enable ‘strategic planning’ for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

     

    Added Gopa Kumar, Chief Operating Officer, Isobar India: “We are excited to launch this programme for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent.”