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Tag: DAN Performance Group

  • Aims to power client transactions on the platform

    Dentsu launches its own blockchain engine

    By A Correspondent

     

    The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on DAN Data Labs.

     

    Commenting on the launch of the ‘DDLCoin’, Vivek Bhargava, CEO DAN Performance Group said: “Trust and transparency has become almost a necessity in the way we enter into contracts with our clients. The recent wave of distrust in the advertising ecosystem has provided many in the industry with sleepless nights. With the use of trust-building technologies like distributed ledgers – known as the blockchain, the adtech industry has the unique opportunity to rebuild trust by creating a more transparent ecosystem for all. It gives me immense pride to be a part of a network that has the capability to service this modern need of clients and be pioneers in adopting this technology.”

     

    Added Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network: “DAN Data Labs has been known for being the industry gold standard in driving innovation in the way we plan and execute campaigns in the modern-day digital ecosystem. It has been our vision to provide a solution for whatever the need of our clients may be when it comes to data driven marketing. The product has been known to be swift to adapt to the changing environment by being constantly updated with the latest tech, advancements in Machine Learning and Artificial Intelligence and now trust systems like the blockchain.”

     

     

  • CxO’s from HotStar, Nazara, Isobar, Zirca, Hyper Collective, Select Direct on the Jury

    Vivek Bhargava is Grand Jury chair for 2018 DMA Asia Echo

    By A Correspondent

     

    Vivek Bharagava, CEO of Denstu Aegis Network Performance Group, has been appointed as Chair of the Grand Jury of the upcoming DMA International Echo Awards’ Asia edition.

     

    Speaking on the occasion, Vivek Bhargava, CEO – DAN Performance Group said: “There are many awards out there. The Echo since 1929 exceptionally stands out. Previously Indian entrants were devoid of showcasing great work at global arena due to prohibitive fees. The program will see the best of the best shine as we have stalwarts from the industry who will preside the jury groups. I am looking forward to great work being showcased and the best rewarded for fame in India & globally.”

     

    Speaking about the appointment of the jury chair, Vatsal Asher – Governor for the International Echo & CEO, DMAi said: “It is indeed my privilege to be supported by an eminent and experienced jury chairperson. The local Echo with its benefits enable the great work done by brands and agencies compete with global campaigns.”

  • Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others

    DAN Consult wins multiple accounts in India

    By A Correspondent

     

    DAN Consult, the consulting arm of Dentsu Aegis Network, reports winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s ecommerce venture), UAE’s leading ecommerce platform Noon.com, leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.

     

    Lalit Bhagia

    Lalit Bhagia has taken over as CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati. Bhagia and Bhargavewill collaborate to build and scale the DAN Consult business.

     

     

    Ashish Bhasin

    Commenting on the new division, Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network – South Asia said: “The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business under the DAN Performance Group, providing further value to our clients and working with CEOs and promoters to push the envelope through digital. Moreover, this is aligned with our One-DAN vision.”

     

    Vivek-Bhargava

    Added Vivek Bhargava, CEO, DAN Performance Group: “With 1800 digital experts and the diverse talent that the network possess, we believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. The strength, dynamism, culture, flexibility, consumer understanding and risk-taking that a network like ours possesses along with some of the best minds in the business works as a huge added advantage. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”

     

    Said Bhagia: “With DAN Consult, we aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging  fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. I am glad to have been chosen to create and build this business for DAN. This indeed is the next level of how agencies would evolve in the future.”

     

     

  • The league consists of 48 International and domestic players forming six teams

    Vivek Bhargava extends his love for table tennis sponsorsing a team in TT league

    By A Correspondent

     

    Vivek-Bhargava

    When he is not evangelising digital, Vivek Bhargava is playing table tennis. The DAN Performance Group CEO is a passionate table tennis enthusiast, he has been a medalist in the last two national tournaments in the 40-plus category and has helped setup and run a table tennis academy in Central Mumbai.

     

    Now iProspect India, a part of the Dentsu Aegis Network, has grabbed sponsorship of the team iProspect Challengers consisting of star players such as Han Ying (World Rank 6), Petrissa Solja (World Rank 13), Andrej Gacina (World Rank 18), Li Ping (World Rank 26) and Soumyajit Ghosh (Youngest National Champion and Qualifier for London Olympics).

     

    The league consists of 48 International and domestic players forming six teams. The inaugural season of the country’s first ever professional table tennis league will be played from July 13 to July 30, 2017.

     

    Said Bhargava: “iProspect was the title sponsor for the first two seasons of Mumbai Super League – it was time to attempt doing something much larger. I believe that every kid should attempt playing a competitive sport. It teaches you two things- one, to lose early in life and how to handle it and two, the only way to improve your game is to work harder – life is the same!”

     

    Rubeena Singh

    Commenting about the association with the league, Rubeena Singh, CEO, iProspect India said, “We are excited to be associated with Ultimate Table Tennis League… TT is a game that demands quick reflexes, quick decisions and extreme agility- quite like the way we run our performance marketing business, generating alpha ROI for our clients’ media spends.”

     

  • Promotes Vivek Bhargava to CEO of DAN Performance Group

    Rubeena Singh is CEO, iProspect India as Vivek Bhargava to helm DAN Performance Group

    By A Correspondent

     

    iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its Chief Executive Officer (CEO) effective December. The move coincides with former CEO Vivek Bhargava being elevated to a larger role in the form of CEO of DAN Performance Group, heading and responsible for all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Singh will report into Bhargava.

     

    Commenting on the new appointment, Bhargava said: “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition.  Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

     

    Expressing her views on the new role, Singh said: “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”