MxMIndia

Tag: DAN India

  • Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network

    Snapchat, DAN ink strategic partnership for India

    By A Correspondent

     

    Tarika Maini Soni

    Multimedia messaging app Snapchat has inked a strategic partnership with Dentsu Aegis Network (DAN) for India.  Under this partnership, DAN India will now also include Snapchat as one of its priority platforms to distribute adspends for its brands serviced across the network. This latest alliance is expected to fuel Snapchat’s growth in the region and further support advertisers who intend to reach out to and connect with Gen Z. Said Tarika Maini Soni, India, Head Commercial Strategy and Ad Monetization, Snap Inc: “We are excited about this partnership with Dentsu Aegis Network. This will definitely allow us to work with their exciting set of brands and create campaigns that will resonate with their target audience. We know that Gen Z actively engages with Augmented Reality campaigns on Snapchat and, through our deep knowledge of this audience, we are able to build highly creative, effective and measurable advertising solutions for our brand partners.”

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Added Anand Bhadkamkar, CEO, Dentsu Aegis Network India: “As our share of wallet grows in the digital space, we are thrilled to associate with Snapchat. The partnership is a great opportunity that will help our clients to engage with Gen Z in an immersive way from the comfort of their homes. Also, our strong presence and deep market relationships within India will help support Snapchat’s mission in the country.”

     

    So does this mean DAN will prefer Snapchat over Facebook and Twitter?

     

     

  • Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi

    DAN expands Soumitra Karnik’s role

    By A Correspondent

     

    Soumitra Karnik

    Dentsu Aegis Network (DAN) has now entrusted Soumitra Karnik, currently Chief Creative officer (CCO) at Dentsu Impact and Mcgarrybowen India, with the additional charge of CCO, Dentsu India. He will assume this role for Dentsu India, the full-service agency headquartered in Bengaluru, with immediate effect, and will report into Agnello Dias, Creative Chairman, DAN India. Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi.

     

    Agnello Dias

    Speaking on the appointment, Dias said: “I have known Soumitra for many years now and he is the sort of guy you could go to war with. Nothing fazes him. I have seen him take on the most absurd challenges with a happy fascination at having found a new puzzle to solve. He has that most rare of attributes in a creative person – his creative stamina, and I am sure he will go on to do more than justice to his new extended role.”

     

    Elaborating on his new role, Karnik added: “Keeping the big-sounding designations aside, I am the same hungry and relentless creative person that I have always been. Lately, I find a lot of people from the industry complain about the prevalent diminishing standards and mediocrity everywhere; and while I am certainly not going to deny this, I also believe that the only way out of it is to roll up our sleeves, put our heads down, and get to work. That is exactly what we did when we were giving shape to Dentsu Impact a few years back. We won a lot of good clients and did a lot of good work which won us a battery of awards nationally and internationally. I am fortunate to have worked very closely with some great clients and some amazingly talented team members. Without the support of both, consistently producing good work is just not possible. With the mandate and the freedom to build a strong creative culture at Dentsu India, what I now have is an incredibly exciting challenge and an opportunity – all rolled into one,” he added.

     

    Narayan Devanathan

    Said Narayan Devanathan, Chairperson, Creative Line of Business for DAN India: “Soumitra and I have been partners in crime for close to 9 years now, and I couldn’t be happier to have him now also lead the creative mandate at Dentsu India. Over the years, Dentsu India has grown to be one of the most stable partners any client could ask for. With this solid foundation, I’m sure Soumitra will help the agency scale new heights with a creativity-first approach.”

     

     

  • Menon will now be Head of Solutions Development & Chief Strategy Officer

    DAN India elevates Rajni Menon

    By A Correspondent

     

    Rajni Menon

    Dentsu Aegis Network (DAN has promoted Rajni Menon to Head of Solutions Development and Chief Strategy Officer for DAN Solutions India. Prior to this, Rajni was CEO for Carat India, the flagship media agency from the house of DAN India.

     

    In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India and report to its CEO, Narayan Devanathan.

     

    Narayan Devanathan

    Commenting on the appointment, Devanathan said: “Strategy is the art of unlocking value through problem-solving without giving primacy to the form the solution takes. As someone who has been doing that throughout her career, Rajni is a natural when it comes to helping deliver the promise of DAN Solutions. As we see a new confluence in marketing today, beyond just the re-integration of creative and media offerings, Rajni’s stock-in-trade, along with her untiring energy, vast experience, and intuitive grasp of what moves business, make the idea of a solutions-orientation practicable and credible. I’m thrilled to have Rajni join DAN Solutions, and look forward to us partnering clients and colleagues to greater success.”

     

    Elaborating on her role, Menon said: “Connecting the brand and the consumer is what really excites me. Therefore, with this opportunity, it seems like my playing field has exploded. The prospect of working closely with an extremely gifted talent pool at DAN in co-creating brand and consumer connections and experiences is what I am really looking forward to.”

     

     

  • It’s billed as the world's first gaming DSP for programmatic advertising across APAC

    DAN India’s data sciences division launches ‘Dentsu Play’

    By A Correspondent

     

    DAN India’s data sciences division has launched ‘Dentsu Play’, billed as the world’s first gaming DSP for programmatic advertising across APAC.

     

    Gautam Mehra

    Commenting on the launch, Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia said: “With the growing frictionless payment facilities, mobile phone prices, data rates and promotion of localized content, there has been a surge in the gaming ecosystem within the country that has only propelled further in the lockdown era. The increasing demand from clients to understand more about these audiences to build strong consumer-brand relationships has been a long-standing pain point. The absence of a single ecosystem to understand and buy these audiences in a seamless manner has been a key challenge for advertisers that we are now able to resolve with Dentsu Play. Dentsu Play will overlay complex machine learning algorithms to better segment audiences and identify opportunities that yield maximum value for brands as well as gaming partners integrated with the ecosystem. It will also be capable of serving completely playable ads that have known to have high engagement rates and are a capability of only a handful of DSPs that exist today. Dentsu Play will bring to the forefront better control over performance and insights, whilst ensuring the best of technology deployed to ensure brand safety and transparency.”

     

    Sunil Naryani

    Added Sunil Naryani, Vice President Commercials & Partnerships, Amplifi, Dentsu Aegis Network Asia Pacific: “The pace at which gaming and e-sports in the Asia Pacific region is growing is absolutely phenomenal. New startups are mushrooming the space every month. The industry has already attracted some of the biggest names in the global ecosystem such as Youzu, Nazara, Unity Tencent and Alibaba investing in it and has over 500 game development companies actively invested. Forging a unique and one of a kind partnership with Unity Technologies, Dentsu Play will expand the network’s capabilities in programmatic gaming with the ability to deploy engaging creatives at scale across the APAC region.”

     

     

  • Rao will continue to report into Anand Bhadkamkar, CEO, DAN India

    DAN elevates Sidharth Rao to Chairman, Happy Mcgarrybowen and Dentsu Webchutney

    By  A Correspondent

     

    Dentsu Aegis Network (DAN) India has announced the elevation of Sidharth Rao as Chairman, Happy mcgarrybowen (HMB) India and Chairman, Dentsu Webchutney.

     

    With this, Rao, earlier CEO, Dentsu Webchutney, has expanded his role and responsibilities within the network. Notes a communique: The announcement also reinforces DAN’s legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

     

    Rao will continue to report into Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency’s brand legacy in India even as he continues to oversee Dentsu Webchutney’s consistent performance and expansion across the country and beyond.

     

    Commenting on the appointment, Bhadkamkar said: “Sidharth’s journey with Dentsu Webchutney is one of the most iconic stories of modern Indian advertising. It has been a joy to watch Dentsu Webchutney grow the way it has in the last six years. Considered to be one of the best digital agencies of the country today, Dentsu Webchutney is now also one of the finest creative agencies in the business. Sidharth is already an integral part of DAN India’s key leadership team and, as we strengthen our digital and creative credentials, I am delighted to have him take up this additional new mandate with Happy mcgarrybowen.”

    Added Rao: “I am extremely honoured to take up this new responsibility. My first 20 years in advertising has been a ride; and now I’m looking forward to the next 20 with our wonderful teams at Dentsu Webchutney, HMB and the rest of the DAN family. HMB is a fantastic brand that comes with a great legacy. With the support of DAN, the Happy team in India and mcgarrybowen internationally, I am certain that our golden days are ahead of us.”

  • Dias will now also guide and mentor the creative output of all DAN India companies even as he continues his services with Taproot Dentsu

    Agnello Dias appointed Creative Chairman, DAN India

    By A Correspondent

     

    Dentsu Aegis Network (DAN) India has announced the appointment of Agnello Dias, Chief Creative Officer & Co-Founder Taproot Dentsu, as Creative Chairman, Dentsu Aegis Network India. In his new role, Dias will now also guide and mentor the creative output of all DAN India companies even as he continues his services with Taproot Dentsu.

     

    Said Aggie, as he is known in the industry: “Taproot Dentsu is now a robust, full-fledged agency, based in two cities and run by a team of capable and talented professionals. In fact, this is the team that has been at the forefront of everything the agency has done for some time now. With the structure now in place and Paddy (Santosh Padhi) leading the way with the rest of the team, it was felt that I could stretch myself to also work with the other hungry and talented teams across the DAN network in India. It is an exciting part of my life’s journey and I hope it’s fruitful for all.”

     

    Speaking on Dias’s enhanced role, Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India said: “It is really delightful to add on an additional responsibility of Creative Chairman DAN India to Aggie. The entire creative community in India looks up to Aggie for his tremendous achievements. His mentoring of creative talent across all DAN India agencies will make DAN India an unbeatable creative powerhouse. I am really glad that Aggie has agreed to stretch himself and share his unparalleled talent across the group. I look forward to him chairing the DAN India Creative Council.”