MxMIndia

Tag: Dalmia Cement Bharat Limited

  • Team Pumpkin digital marketing agency manages brand promotion

    Dalmia Cement launches campaign

    By Our Staff

     

    Dalmia Cement (Bharat) Limited, a cement major and a subsidiary of Dalmia Bharat Limited, has successfully launched the ‘Shubh Shubh Banao’ campaign to leverage the festive season for building brand awareness and enhancing user engagement through online and offline initiatives. The core thought behind the campaign is to project Dalmia Cement’s expertise in the construction domain.

     

    Said Minal Srivastava, Deputy Executive Director, Dalmia Cement: “Building your own home is such a huge mix of all sorts of emotions for any consumer; it’s about a desire, a dream, a fantasy bordering on obsession at times. Mostly while any home builder is trying to make rational decisions in the entire process but at times there is a huge element of luck and auspiciousness that is playing in his mind which cannot be quantified or defined. Shubh Shubh Banao campaign tries to voice this element. It is a fresh approach towards looking at the entire process with a little bit of humour and ensuring that the end consumer engages and identifies with the content.”

     

  • The campaign recognises Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building

    Dalmia Cement unveils new brand positioning

    By A Correspondent

     

    Dalmia Cement has unveiled a new brand identity and positioning through a national marketing campaign. The new positioning, ‘Future Today’ recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement (Bharat) Limited: “Dalmia Cement is already a strong brand with significant market share. With Future Today, we are crystallising our promise to consumers beyond offering a great product. For far too long, cement purchase in India has been a low involvement decision. As India’s demographic make-up changes, individual home builders are making more informed choices. Be it a one room house or a mega infrastructure project, Dalmia Cement will continue to stay at the forefront of construction science, and give shape to our shared future.”

     

    Speaking about the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson added: “When we started speaking to consumers and internal stakeholders, we realised Dalmia Cement’s first mover status on every front. The new integrated campaign helps the brand move away from category conventions of using humour or hyperbole to demonstrate functionality. Discerning customers today want to determine why they choose one brand over another. Our new campaign gives them believable reasons to do so. And it offers influencers and channel partners a new lens to look at our brand.”

     

     

  • Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands

    Bates CHI bags Dalmia Cement biz

    By a correspondent

     

    Bates CHI&Partners has won the mandate for Dalmia Cement Bharat Limited. They were chosen over DDB Mudra and another local agency.

     

    Dalmia Cement having usurped the No 2 position in the North East in just a year, is now set for more markets, and not just in the East. Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands. The brand is also a pioneer in super specialty cements used for airstrips, oil wells and railway sleepers.

     

    B K Singh, Senior Executive Director, Group Marketing & Corporate Communication said, “We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board.”