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Tag: Dalmia Bharat Group

  • The business will be handled by the agency's Kolkata office

    Milestone Brandcom bags outdoor mandate of Dalmia Bharat Group

    By A Correspondent

     

    The Dalmia Bharat group has awarded its OOH mandate to Milestone Brandcom for the Eastern region following a multi-agency pitch. The business will be handled by the agency’s Kolkata office.

     

    On the newly formed partnership, BK Singh, Group Marketing Head, Dalmia Bharat Group said, “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like Milestone Brandcom will certainly bring in critical contributions and help in this process. We welcome Milestone Brandcom onboard.”

     

    Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands and markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association. We look forward to serve them with best of our ability.”

     

     

  • For records, Vizeum is already the media AoR for Dalmia Cement in Chennai

    Vizeum bags media duties for Dalmia Bharat

    By A Correspondent

     

    Dalmia Bharat Group have announced the empanelment of Aegis Media’s Vizeum India as its media AoR.

     

    Dalmia Bharat Group – a diversified business group – has further extended its current scope of partnership with Vizeum India. For records, Vizeum is already the media AoR for Dalmia Cement in Chennai. It is believed that the client satisfaction in the cement business led to Vizeum being enrolled for the Group assignment.

     

    Confirming the same, BK Singh, Executive Director, Group Marketing and Corporate Communications, Dalmia Bharat, said: “It was a natural choice given our satisfactory partnership in cement business that we didn’t need to look beyond Vizeum for the media duties of the group.  They have a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing.  We look forward to working with them.”

     

    Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said: “We are truly humbled beyond words in expressing our delight for the faith our clients are placing on us. I take this opportunity to welcome Dalmia Bharat Group into the Vizeum family. We are thankful to BK and his team for considering us worthy. This assignment will be handled out of our Delhi and Chennai Offices.”