MxMIndia

Tag: Daimler India

  • To handle the brand's creative and media duties

    Dentsu wins BharatBenz account

    By Our Staff

     

    BharatBenz has onboarded Dentsu India as its integrated communication partner. BharatBenz is the truck and bus brand of Daimler India Commercial Vehicles.

     

    As per the mandate, Dentsu India will provide end-to-end communication solutions for BharatBenz. Dentsu Creative will be responsible for developing the brand strategy, creative campaigns, and digital content. Simultaneously, dentsu X will spearhead the media planning and buying of digital and traditional media for the brand.

     

    Speaking on the development, Siddharth Kirtane, Associate Vice President, Marketing – Daimler India Commercial Vehicles (DICV) said: “As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.”

     

    Added Indrajeet Mookerjee, President, Dentsu Creative:  “We are extremely honoured to win the coveted mandate for BharatBenz – a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.”

     

  • Daimler Commercial Vehicle has awarded its India Mandate to Lowe Lintas

    Lowe wins Daimler commercial vehicle mandate

    By A Correspondent

     

    Chennai-based Daimler India Commercial Vehicles (DICV) has concluded its prolonged pitch process with the appointment of Lowe Lintas and Partners, Chennai, as its marketing communications partner.

     

    According to GV Krishnan, Executive Director, Lowe Lintas and Partners: “This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate.”

     

    DICV went through two rounds of presentations before shortlisting agencies. Top 5 agencies were shortlisted and were in fray for the business.

     

    Mr Krishnan said: “The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV’s trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage.”

     

    Joseph George, Chief Executive Officer Lowe Lintas and Partners added: “This is a significant win for our Chennai office. It will be an interesting challenge to the agency’s ability to strategize and persuasively communicate the rich, inspiring story of DICV. And with recent wins out of our Kochi and Bengaluru offices too, am particularly pleased with the way our South operations are performing.”