MxMIndia

Tag: Dailyhunt

  • To craft communication for their news feed – Xpresso

    Dentsu Creative wins mandate for Dailyhunt

    By Our Staff

     

    Dentsu Creative has won the Social Media Management mandate for Dailyhunt’s new and engaging short-form news feed – Xpresso.

     

    As per the mandate, Dentsu Creative will be responsible for crafting engaging and impactful digital communications for Xpresso. This includes managing social media platforms, creating captivating digital designs, and executing content marketing strategies for the brand.

     

    Speaking on the partnership, Bhagyashree Saini, Director – Marketing, VerSe Innovation said: “We are thrilled to partner with Dentsu Creative India to further strengthen the digital presence of Xpresso, Dailyhunt’s captivating short-form news feed. By leveraging their expertise, we aim to elevate Xpresso’s social media presence and provide an engaging experience for our users. As today’s young demographic becomes increasingly driven and passionate about news consumption, this collaboration will enable us to effectively connect with our audience through captivating digital designs and impactful social media content, enabling them to stay informed and entertained at the same time. We look forward to a fruitful partnership with Dentsu Creative India.”

     

    Sahil Shah, President – Digital Experience, Dentsu Creative India added: “Xpresso is quick, snackable & immersive, and above all, it’s made for today’s modern consumers. And that’s exactly how we want our marketing efforts to be. We are truly excited about how our ideas can seamlessly blend with the app’s overall thematic and I look forward for us to scaling the app marketing endeavours through fast and impactful campaigns. Also, welcoming Xpresso to our DC universe is a great validation for us, as it showcases the trust such new-age brands like Xpresso are putting in DENTSU CREATIVE. We are thrilled to take this journey forward and make magic happen.”

     

  • The agency has been appointed as creative and digital agency for DailyHunt

    DailyHunt appoints DViO Digital for performance creatives

    By Our Staff

     

    Digital marketing agency DViO Digital has been appointed as creative and digital agency for DailyHunt.

     

    Said Sowmya Iyer, Founder & CEO, DViO Digital: “At DViO Digital, we believe in navigating through a business’s growth journey and helping them realise and utilise marketing tools which are beneficial. With the team’s deep understanding and experience of marrying data, creatives and technology, we are looking forward to transforming the brand. We have a unique strategy in place and we are very excited to get started on it.”

     

  • A short-video news program

    Dailyhunt and RedFM collaborate to launch Vibe Check

    By Our Staff

     

    Dailyhunt, the content aggregation platform, has collaborated with RedFM, to launch ‘Vibe Check’. The new programme will bring RJs like RJ Akriti to the Dailyhunt newsroom to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (IDEA)—an association that works on livelihood opportunities for differently abled individuals has joined this initiative as an inclusion partner to enable the delivery of content to those with speech and hearing disabilities.

     

    Said Ravanan N, Head of Content, Eterno Infotech:  “We’ve witnessed the power of short-video in its ability to effectively communicate with users within a short span of time. Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have IDEA on board with us as we strive to create content that is more accessible, especially to those with speech and hearing impediments. With RedFM and IDEA, we are set to revolutionize the space of news content as we take on an effective and humane approach.”

     

    Added Nisha Narayanan, COO & Director, Red FM : “We live in a world today that’s driven by technology. From healthcare to education, from entertainment to manufacturing, technology is everywhere. As digital technologies dramatically reshape industry after industry, Red FM yet again enters into one more such Digi-tech. Tech is the future of Content and Innovation. And to build our presence in the space, we are excited to announce our Strategic Alliance with a tech-based conglomerate, with multiple content planforms like Dailyhunt, One India and many other. This is what we call – Hyper digital meets Hyper local. It’s a first-of-its-kind collaboration, with the sole purpose of creating Innovative Content that leads to newer revenue opportunities. One of the flagship initiatives of this collaboration with Dailyhunt is –“Vibe Check”, a short format news bulletin for the speech & hearing impaired. We believe in working in an inclusive way and this is a great start to create content for specially abled people. Many more such market-firsts are soon to follow in the near future.”

     

    Said Mallikarjuna Iytha, Founder and CEO, Inclusive Divyangjan Entrepreneur Association-IDEA: “Inclusive Divyangjan Entrepreneur Association – IDEA is committed to the mission of Making India as Inclusive Capital of the World. Dailyhunt launching this campaign is a milestone towards Inclusive News and Information movement. IDEA is proud to be an Inclusion Partner with Dailyhunt in this mission to make inclusive media platform.”

     

  • It disrupt the current digital media consumption pattern of Indians, writes Indrani Sen

    Boom, Boom! India’s Short Form Video (SFV) market explodes. And how!

     

     

    By Indrani Sen

     

    Indrani SenThe Indian government’s ban on TikTok in June 2020 along with 50+ other Chinese apps was a blessing in disguise for the homegrown user generated short video apps. TikTok, introduced in India in September 2016, opened up a new category of users in digital media consumption and had almost 90% share of the total time spent by Indian netizens on creation and consumption of short video contents.

     

    In fact, as I wrote here on May 4, 2020, (https://www.mxmindia.com/2020/05/indrani-sen-tiktok-ticks-fast-in-india-during-lockdown/) during the first two weeks of the lockdown in 2020, TikTok along with Aarogya Setu were the two most favourite apps downloaded by the Indians.

     

    Six months after the ban on TikTok, we saw many homegrown apps like Times Internet’s MX TakaTak, ShareChat’s Moj, InMobi’s Roposo, Dailyhunt’s Josh, Tech4Billion Media’s Chingari, etc. trying hard to fill in the void left by the sudden disappearance of Tik Tok. In June 2021m the combined efforts of all the homegrown apps got back nearly 97% of daily active users compared to June 2020. Aggressive influencer marketing and content creation in local languages on these platforms were the two main factors which helped in getting back lapsed users as well as create new users. Many of these platforms initially used Tik Tok’s name for promoting their apps on digital media.

     

     

     

    A year after, in October 2021, a report by Redseer Consulting revealed that homegrown Indian short video apps have nearly 250 million monthly active users (MAU) compared to Tik Tok’s monthly active users (MAU) of 170 million users at the time of its closure in September 2020. These platforms’ offer of creating short videos in local languages as well as simple interfaces accessible by cheaper smartphones helped to make inroads to small towns and rural areas. The Redseer report estimated that active users spend up to 45 minutes daily on these platforms.

     

    The combined monthly active userbase (MAU) of the homegrown short video apps stood at 170-190 million beyond India’s 50 cities, as per the Redseer report titled ‘Short-form video – The Rise of Made in India Digital Content.’ The report stated that 60-62% of the short-form video users are from Tier 2+ cities, a proof of the fact that India’s short-form video (SFV) market has spread to “Bharat”. There is a huge scope of growth as compared to more than 90% of internet users in China using online videos, in India the penetration of online video users is below 60% of Internet users.

     

    India’s short-form video (SFV) market is set for an exponential growth over the next few years to 500-600 million by 2025. RedSeer has further predicted that short-form content would be overtaking the over-the-top (OTT) or streaming video content users by middle of this decade. The entertaining content supported by influencers has made short-form video the fastest-growing content category in Indian digital space. The marketing and advertising strategies of the major platforms have also changed as shown in the more recent advertisements of MX TakaTak featuring Virat Kohli and Chingari featuring Salman Khan.

     

    Last month, an article in www.exchange4media discussed how “after successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue”. Many of the platforms are now exploring revenue streams like live and social commerce and are actively driving the growth of live creator driven social commerce in India and the SFV market.

     

    Let me share a few examples of this changing scenario here. Trell, an early adopter, entered the social commerce space in 2020 by setting up Trell Shop marketplace which today offers 500+ brands. Moj has entered into a deal on video commerce partnership with Flipkart. Bolo Indya renamed itself Bolo LIVE in order to emerge as a leading social live-streaming platform in India. Roposo has fully transformed from a short video platform to a creator-led live entertainment commerce platform. Woovly has targeted youth in T2, T3 cities with short videos on lifestyle products through by short videos created by micro/ nano influencers in regional languages. Chingari has recently launched its own crypto token $Gari and NFT marketplace. $Gari token will become the default currency for transactions made on Chingari platform. All these moves have been possible due to various high profile investment deals made by these platforms.

     

    Our local short video apps also have a scope to go global. Dailyhunt launched their short video app Josh about a year back. Recently Josh featured in the Top 10 of App Store and Play Store downloads in May 2021. As per Sensor Tower, Josh ranked as the world’s 10th most downloaded app overall, and as eighth most downloaded on Play Store. Chingari’s crypto token is listed in top 13 exchanges across the world. There is no doubt that India’s SFV market is all set for an explosive growth in the coming years which will create a disruption in the current digital media consumption pattern of Indians.

     

  • This is a mobile video editing app for users and creators of short format videos

    Josh launches JoshCam for video edits

    By Our Staff

     

    DailyHunt sibling Josh has announced the launch of its JoshCam app on Google Play Store and App store. This is a mobile video editing app for users and creators of short format videos.

     

    Speaking at the product launch, Shailendra Sharma, Senior Vice President – Product & Engineering, VerSe Innovation, said: “At Josh, we are on a mission to provide the best of opportunities to our users and creators. Our platform capabilities continue to be our biggest differentiator and the addition of the JoshCam app reinforces our mission to give our users and creators the best experience on a short-video app. While the JoshCam comes loaded with numerous features and effects, we have specifically simplified the UI of the app for more accessibility. The app’s robust technology and user-friendly interface will further allow users to impart a professional touch to their content.”

     

  • As Head – Creator and Content Ecosystem

    Sunder Venketraman joins Josh

    By Our Staff

     

    Sunder Venketraman
    Sunder Venketraman

    DailyHunt and VerSe Innovation’s short video app Josh has announced the expansion of its leadership team with the appointment of Sunder Venketraman as Head – Creator and Content Ecosystem. He will be based in Mumbai and will be responsible for spearheading the short video ecosystem beyond mainstream content categories like dance, drama, comedy, and lip sync.

     

    Prior to his association with Josh, Venketraman was Head of Strategy, Monetisation and Revenue at Firework India.

     

    Welcoming Venketraman, Josh Founder Virendra Gupta and Co-founder Umang Bedi, said: “It gives us immense pleasure to welcome a seasoned professional like Sunder onboard. His achievements in the domain of entertainment and content ecosystem precede him, as he comes armed with a deep understanding of the short video ecosystem that we believe will create a lasting impact and will take Josh to greater heights. Sunder’s expertise in content strategy and business-oriented functions will fuel Josh’s vision of encouraging Bharat’s youth to create engaging content in local languages and will allow us to infuse multiple content categories into our app.”

     

    Added Venketraman:“I am excited to be a part of Josh which I believe is a perfect blend of international structuring and raw Indian spirit. I am truly enthralled by the Co-founders’ vision in building this app and look forward to weave in my ideas and experience to inspire the next wave of content creators for Bharat. I am thankful to Umang and Viru for this opportunity that sets me on yet another exciting journey to re-imagine the content landscape in India.”

     

  • Welcome to an all-new week of Q&As as part of Das ka Dum with Dr Bhaskar Das. Enjoy! (And do come back tomorrow, for the most provocative question asked thus far!)

    Das ka Dum with Dr Bhaskar Das: If you could re-start your career, which media would you join? And BCCL again or an InShorts or Dailyhunt?

    Welcome to an all-new week of Q&As as part of Das ka Dum with Dr Bhaskar Das. (And do come back tomorrow, for the most provocative question asked thus far!)

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar..

     

     

    If you were given the option to start your career all over again – and in 2019 – which media would you join – print, television, radio, digital, outdoor or whatever else? And would you still like to join BCCL or would it be some other conglomerate? Or a company like InShorts or Dailyhunt?

     

    If wishes were horses… but I am not a dissatisfied soul to opt for an imaginary throwback. But then I can’t upset you… So: I would love to join Elon Musk and would love to be part of a voyage to a visionary future. Now don’t liberate me by saying: “Ja Bhaskar, Ji le teri Zindagi”

  • It’s going viral. Each Q&A we hear is firing up the Whatsapp and mail circuit. People have been laughing, screaming out incorrigible reading a response… hut there’s no denying that each question-and-answer is profound and funny. Presenting Day 6 of of Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another question and another answer

    Das ka Dum with Dr Bhaskar Das: Why is it that none of the big Indian news media conglomerates have produced a product like InShorts or Dailyhunt?

    Bhaskar Das

    It’s going viral. Each Q&A we hear is firing up the Whatsapp and Gmail circuits. People have been laughing, screaming out incorrigible as they read a response… hut there’s no denying that each question-and-answer is profound and funny. Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

    To those who don’t know who Dr Bhaskar Das is: well, he’s the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who has this unique combination of being a deeply spiritual being and also a very persuasive salesperson. His unique turn of phrase can make you chuckle, but almost always sets you pondering. Read on and see how every googly bowled at him is hit back in style. And often far out of the park.

    Das ka Dum features on MxM – Monday through Friday, except on our ‘no edition days’. Presenting Week Two, Day 4:

     

    Q. Why is it that none of the big Indian news media conglomerates have been able to produce a product like InShorts or Dailyhunt?

     

    A. Going by the behavioural trend of India Inc, with the onset of VUCA as the new normal, a meta-realisation has dawned on me viz non-attachment to a successful business model and inability to inculcate a class of losers within a successful business… these are not easy traits to practise live. This axiom is industry- and organisation-neutral. I am sure there are exceptions but they are few and far between. That’s why disruptors are born and even when disruptors mature in their business, they get disrupted. In business and life there are very few holy cows.

  • The ad campaign rides high on situational humor to highlight inherent product benefits and creates long lasting impact

    Dailyhunt targets the youth through latest ad film

    By A Correspondent

     

    Dailyhunt recently announced its new multimedia campaign titled #DailyhuntHaiNa. The campaign reaches out to the millennials through fresh and quirky videos using humour to connect with them to highlight core benefits of Dailyhunt.

     

    Talking about the campaign, Umang Bedi, President, Dailyhunt, said: “We want to create a brand identity for Dailyhunt which resonates with our target audience’s identity as well- fun, quirky and humorous. The idea behind the campaign was to connect with the millennials (18 to 30 years, across Bharat) and get them hooked on to the unique benefits of Dailyhunt. To also do it in a 15 seconder without dialogues was super cool from the team”

     

    Added Amit Akali, Managing Director and CCO, What’s Your Problem: “After owning the elections through the ‘Tota Mat Bano’ campaign, we wanted to be ‘always on’ in the consumer’s mind. The idea was to identify the key benefits for the consumer. Since the target audience is young India, we were clear the creatives had to be relatable to them, while being edgy enough to stand out. Plus we had to do this in 15 seconds. Hence, we took on a slightly cheeky and provocative tone of voice. That, coupled with some crazy scripts, catchy music and sharp comic timing, hopefully ensured that the films and their messaging can’t be missed.”

     

    The campaign has been directed by Prashant Issar (Sippy) and produced by Tubelight Films and it will be run across the country in seven languages across TV, digital and social platforms.

     

     

  • The company considers hyperlocal video content & news as a winning combination to accelerate its next phase of growth

    Dailyhunt acquires Local Play to boost its hyperlocal presence

    By A Correspondent

     

    Content aggregator Dailyhunt announced that it has acquired Local Play, a Bengaluru-based hyperlocal video content and news content application. The acquisition, notes a communique, underscores Dailyhunt’s aggressive strategy of attracting new users, residing in Tier 2, 3 and 4 Indian cities and towns.

     

    Said Virendra Gupta, Founder, Dailyhunt: “We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India. The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India. Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt, making it the largest hyperlocal news and content destination in the country”.

     

    Added Gunjan Kejriwal, Founder, Local Play: “I am really excited to be a partner on this journey with Dailyhunt. We were working on a specific use case of hyperlocal content and realised that users have broader content needs and given that Dailyhunt has the right mix of original, professionally generated and now hyperlocal news content. It made strategic sense to join forces with them which makes DH the largest local content destination and a quintessential part of the daily lives of its users.”

     

     

  • Garners more than 50 million views within 9 days of the soft launch

    Discovery India partners Dailyhunt for its content offering

    By A Correspondent

     

    Discovery Communications India has entered into a partnership with news and local content app – Dailyhunt. It has introduced a video destination, Discovery Plus on the home page of Dailyhunt app offering short form video content customised for digital audiences in India. The content is currently available in five languages namely English, Hindi, Tamil and Telugu and Bengali.

     

    Talking about the initiative, Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International, said: “The partnership with Dailyhunt offers us an exciting opportunity to understand, analyse and explore India’s burgeoning digital play. We are delighted with the initial trends, they further reinforce our belief that Discovery’s content offers immense unexplored potential for the digital domain in India.”

     

    Added Umang Bedi, President, Dailyhunt: “At Dailyhunt, we are super excited about this partnership with Discovery. We understand Bharat and its content needs the best and we feel very confident about Discovery’s content being a massive hit with vast diaspora of India. This partnership is completely aligned with our overall content plans of providing unique, exclusive, high quality content from great content partners like Discovery as we rapidly scale our business.”

     

     

  • The campaign targets voters from all age groups with a special focus on the youth in the country

    Dailyhunt unveils #KhudKiSochBanao campaign on election eve

    By A Correspondent

     

    Dailyhunt has announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao. The campaign aims at highlighting how it is imperative for us Indians to have a trusted, unbiased, credible source of information online to make an informed choice.

     

    Said Umang Bedi, President, Dailyhunt: “The ‘Khud Ki Soch Banao’ campaign resonates with the philosophy of the brand. With the increase in the use of smartphones, expansion of 4G to rural villages, the growth of social media and media outlets, Indians are bombarded with multiple avenues offering news, varied opinions and biased narratives, thereby affecting election outcomes. The consumer feels the absence of a credible and trustworthy news brand that can provide unbiased coverage and multiple perspectives on every topic…. The Dailyhunt brand fills that void for the voting public.”

     

    The #KhudKiSochBanao campaign is conceptualised and executed by What’s Your Problem Brand Solutions.

     

    Added Amit Akali, Founder and Creative Head, What’s Your Problem: “We are excited to partner with Dailyhunt for this insightful campaign – a captivating way to bring forth the issue of biased, polarised opinions being formed against the backdrop of elections. We feel ‘tota’, as a metaphor, works beautifully and starts the debate on how important it is to have a platform that can give multiple perspectives allowing you to form your own opinions.”