MxMIndia

Tag: Daiko FHO

  • Created by Daiko FHO advertising agency

    PNB Housing Finance unveils new campaign

    By Our Staff

     

    PNB Housing Finance has rolled out two short films to ease concerns of customers while taking a home loan. The campaign has been created by Daiko FHO advertising agency, the creative partner of PNB Housing Finance.

     

    Notes a communqiue: “The ‘Home loan lo, sar dard nahi’ campaign establishes how home loans from PNB Housing Finance are easy to live with. The films inform viewers about PNB Housing Finance’s home loans that come with attractive interest rates and longer tenures. In the first film, an SME business owner is browsing property online and a particular home catches his attention. Whereas in the second film, a young couple is seen at a sample flat. Impressed with the house, the wife is excited and eager to buy the flat.”

    https://www.youtube.com/watch?v=X35b2Pv7DNM

     

  • Reaffirms its position as the country’s go-to personal finance app for maximum tax savings

    ET Money campaign urges tax payers to be money-wise

    By A Correspondent

     

    ET Money is encouraging people to demand more out of their lives. The campaign, conceptualised by Daiko Fho and produced by Cellardoor in partnership with the Times Internet marketing team led by COO Santosh Navlani features a TVC starring stand-up comedian and comedy writer Biswapati Sarkar and actor Namit Das who present this message in a fun yet emphatic manner.

     

    Said Santosh Navlani, COO & Head of Marketing ET Money: “The last quarter of any financial year is that time when the income-earning Indian Individuals thinks about tax savings more than ever before. We intend to not only drive a larger awareness of what the maximum possible tax-savings can be for them, but also enable seamless purchase of those tax-saving products. Moreover, our aim is to help people derive maximum value for themselves while they save the tax by ensuring they also enhance their financial lives through them – be it growing their money, insuring themselves or protecting health of their families and get rewarded by additional tax-saving if they start planning for retirement.”

     

    Added Rajesh Aggarwal, Founder & CEO – Daiko Fho: “ET Money’s tax saving campaign was conceptualised as a brief yet engaging narrative that delivered its promise of maximising savings in a manner that would resonate with the widest segment of tax-paying Indian. We are happy to have been able to weave our experience in engaging storytelling with incredible actors like Biswapati Sarkar and Namit Das to deliver this insightful message in a humorous yet impactful manner.”

     

     

  • The launch campaign has at its core, the brand’s promise of offering fine dining experiences to gourmet lovers

    Gourmet Passport breaks stereotypes with ‘The Pursuit of Great Taste’ campaign

    By A Correspondent

     

    Gourmet Passport has announced the launch of its integrated digital video campaign that focuses on bringing alive the idea of ‘The Pursuit of Great Taste’.

     

    Sharing his thoughts on the digital campaign, Ankit Mehrotra, Co-founder & CEO, Dineout said: “With Gourmet Passport on board, we wish to expand our reach to include gourmet lovers who are always on the lookout for their next gastronomical adventure. The ad films are an attempt at building a connection with our audiences and to leave them with a chuckle while we call for gourmet connoisseurs to unite with in their pursuit of great taste! ”

     

    Conceptualised by Daiko FHO, the campaign aims to establish the essence of Gourmet Passport amongst consumers who are looking at elevating themselves to premium dining experiences. Said Rajesh Aggrawal, CEO – Daiko FHO: “In a market filled with players stuck in a ‘discounts & offers’ loop, Gourmet Passport stands apart with its unique experiential offering. The idea was to bring to life this philosophy by creating engaging stories using people with evolved tastes as protagonists. People from different walks of life who inspire everyone to join our Pursuit of Great Taste.”