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Tag: Dabur Red Paste

  • Created by Ogilvy India

    Dabur Red Paste cheers for Team India in new campaign

    By Our Staff

     

    Dabur Red Paste, ayurvedic toothpaste brand, has rolled out a new campaign for the World Cup. With the hashtag #SabkoChabaaJaayenge campaign, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.

     

    Said Ritu Sharda, CCO, Ogilvy India (North): “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”

     

    Added Abhishek Jugran, Vice President Marketing, Dabur India Limited: “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”

     

  • The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram

    Ogilvy creates new films for Dabur Red Paste

    By A Correspondent

     

    Dabur Red Paste launched three films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.   The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram.

     

    Said Ritu Sharda, CCO, Ogilvy (North): “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly.  So, make your teeth strong to make your immunity strong.  Chabatey raho india , aur har problem ko bhagatey raho.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India Ltd.: “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though, this is a serious and efficacious proposition, we created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers; celebrating their love for food, their resolve to chew away obstacles, and, their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

     

  • The brand campaign comprises a series of films for digital and TV

    Ogilvy unveils the #Sabkochabajaayenge campaign for Dabur Red Paste

    By A Correspondent

     

    Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge.  The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.

     

    Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that  we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”