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Tag: Dabur India

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • To further strengthen brand in the market

    Havas bags Dabur Vedic Suraksha Tea mandate

    By Our Staff

     

    Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency’s Delhi office.

    Said Kunal Sharma, Category Head, Dabur India:  “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs – Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

    Added Manas Lahiri, President, Havas Creative – North: “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

     

     

  • …and its extensions. Also unveils #CommittedToPurity campaign

    Havas Creative bags mandate for Dabur Honey…

    By A Correspondent

     

    Dabur Honey has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Honey and all its extensions. The account was won following a rigorous multi-agency pitch. The business will be managed out of the agency’s Delhi office.

     

    The agency kickstarts the brand’s journey with a TVC with the messaing of ‘Not every honey brand has the right to be called honey.’

     

    Said Kunal Sharma, Category Head, Dabur India: “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision.”

     

    Added Rana Barua, CEO, Havas Group India: “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious win for the agency this year. Winning the mandate makes this piece of communication even  more special. We look forward to further strengthening the brand’s legacy in the market”

     

    Talking about the new mandate being awarded to Havas Creative and the campaign, Ravinder Siwach, National Creative Director, Havas Creative said: “The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”

     

     

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • The campaign has been released across TV and digital

    McCann releases new campaign for Dabur

    By A Correspondent

     

    McCann has released a new TV and digital campaign for Dabur that, as a communique notes, “reaffirms its 135-year-old legacy of protecting the health and well-neing of every Indian household.

     

    Said Mohit Malhotra, CEO, Dabur India: “As a brand, Dabur evokes feelings of Trust, Health and Well-Being in the minds of our consumers. This campaign reflects our Ayurvedic and Indian heritage, and our strong sense of pride about ‘Made in India, by Indians, for Indians’. As India now moves forward on the mission to rebuild and emerge from the challenges and uncertainties of COVID-19, Dabur also reaffirms its commitment of being ‘dedicated to the Health and Well-being of every household’.”

     

    Added Prasoon Joshi, Chairman, McCann WorldGroup: “With the legacy and the trust that brand Dabur enjoys, it is best poised to deliver the attributes New India needs on its journey to become a leader of this new era. This sentiment has been expressed in “Mitti se judey hum, Barsoon se saath khadey hum” campaign.”

     

     

  • Starcom India, the Media AOR of Dabur, has managed this campaign

    Dabur launches #SabkoChabaJaenge digital campaign for World Cup

    By A Correspondent

     

    Dabur has launched #SabkoChabaJaenge, a digital-first campaign to promote its brand Red Toothpaste during the 2019 Cricket World Cup. The campaign kicked off with a creative designed for India-Pakistan and this was followed with specially designed creatives for each of India’s matches. Starcom India, the Media AOR of Dabur, has managed this campaign.

     

    Said Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. We wanted an idea for the digital platform to connect with the newer audience that gets missed through the traditional medium. The idea of winning over the opposition through ‘chewing’ made for a perfect platform to marry the product truth of strong teeth in a competitive sphere. This helps make Dabur Red Paste not just a product, but an experience with a much stronger re-call factor. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

     

     

  • The brand campaign comprises a series of films for digital and TV

    Ogilvy unveils the #Sabkochabajaayenge campaign for Dabur Red Paste

    By A Correspondent

     

    Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge.  The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.

     

    Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that  we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

     

     

  • Dabur Red Paste is the presenting sponsor of the Nickelodeon Kids Choice Awards 2017 which will be ‘powered’ by Jolly Rancher in association with Yellow Diamond and Funskool

    Nickelodeon Kids Choice Awards 2017 on Dec 15

    By A Correspondent

     

    Nickelodeon is set to kick off the awards season with the ‘Kids Choice Awards’ that gets kids by providing them with an opportunity to vote for their favorites across multiple categories. The property has roped in a slew of sponsors – Dabur Red Paste, Jolly Rancher, Yellow Diamond and Funskool – for the awards which will happen on December 15 at the NSCI Dome in Mumbai.

     

    Speaking on the third edition of the awards, Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18 said: “At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the propertyÂ’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

     

    Added Harkawal Singh, Head – Marketing (Oral Care), Dabur India: “Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment.” KCA 2017 is being promoted through a 360-degree marketing campaign.

     

     

  • The film promotes Dabur Honey as the perfect ingredient for weight management

    Dabur Honey plays the weight loss expert, in latest film by Mullen Lintas

    By A Correspondent

     

    Dabur India has rolled out a new film promoting Dabur Honey as the perfect ingredient for weight management.Commenting on the objective behind the latest communication, Rajeev John, Marketing Head-Health Supplements of Dabur India said: “With Dabur Honey, we have always promoted a healthy life. One of the core benefits of Dabur Honey is that it helps manage your weight if consumed regularly. Thus, in our new campaign, we are communicating the message that consuming Dabur Honey every morning with warm water helps you ‘Stay Fit and Feel Young’. Targeted specifically towards married women, the campaign is based on very strong insight and we feel that everyone should make it a daily habit… A ritual. We feel that this will strongly resonate with our target audience.”

     

    The film by Mullen Lintas Delhi is based on a common perception that most women gain weight after getting married. As a brand, Dabur Honey is trying to build a healthy habit by telling them that drinking Dabur Honey with warm water every morning will help them keep their weight in check. Through this campaign, the brand hopes that consumers will adhere to the idea of consuming Dabur Honey every day for a healthy living.

     

    Highlighting the creative concept behind the film, Shriram Iyer, NCD, Mullen Lintas said: “We believe, every individual should take advantage of the benefits of Dabur Honey by making it a part of their daily routine. Hence, the task set for the new campaign was to encourage women to have a spoon full of Dabur Honey in the morning as it can help them stay fit and feel young. The communication has been targeted at married women and is based on a strong observation that people, in general, believe that after marriage a woman tends to put on weight. As post marriage, the lifestyle of a woman changes and this may result in weight gain.”

     

  • We're back with a second season of Rahul Kishore's intimate, ah, well, you-get-the-drift interviews. This time he will speak to leading marketers across the industry. This week, he speaks with Rajiv Dubey, Head of Media, Dabur India

    Selfie with RK: Rajiv Dubey

    It is easy to mistake Rajiv Dubey, Head of Media of Dabur India, for a cyclist/athlete. Extremely fit for  a man of 46, he not only controls Rs 400 crore of adspend but also manages to cycle at least  50 km almost four times a week! Of all the media heads  I know, and I know almost all, he is easily the most prompt, courteous and organised. There is NO attitude. Just a focus to do the job and do it well…

     

    I began by asking him

    What’s your biggest strength?

    Numbers he replied. I am very good with them. I have been doing them for years. I also understand the industry very well. And especially Dabur where I have been almost since I began my career.

     

    What’s your biggest weakness then?

    I am a very safe player, take very few risks. This works for me, he says

     

    Hard work or luck?

    Only hard work. 100% turned things around. Bosses have always been good to me and given me a free hand with zero interference.

     

    Your favourite CEO?

    N R Narayana Murthy, he says instantaneously. He let people perform. Had confidence in them, didn’t interfere. Most importantly he didn’t keep the job indefinitely and knew when to exit. In many companies, a succession plan is absent and people like to keep their jobs. Not him.

     

    How would you like to live your life again?

    Pursue sports at a serious level. Running and cycling are my passions, he says. He’s been a late starter in the running bit but has made up for lost time and is an eager participant in all the marathons across the country. In cycling he says he’s in the 2% that will beat the rest of the 98% Quite an achievement!

     

    If a movie were to be made about your life who’”d you like to play you?

    Irrfan Khan. I like the fact that he’s from a small town like me (Lucknow), has tehzeeb which Delhiiites lack and portrays the small nuances rather well. All these factors are essential in playing me

     

    On a scale of 1 to 10 how wierd are you?

    He seemed to like this question. Normal according to him is boring and he doesn’t trust those people quite as much. He himself is quite wierd for a lot of people, he says. The thinking and the things he likes are quite different from what is seen to be normal. He likes weird peiople, he says.I s fond of punk rock, in keeping with his character traits. People who are simple and straight are boring for him

     

    What didn’t you get a chance to include in your resume?

    An IIM degree, though he’s an Electronics Engineer and an MBA from Nagpur.

     

    Describe yourself in four words?

    Passionate, Objective, Wierd, Sporty

     

    What’s your superpower?

    Cycling: When I am on the bike I feel invincible!

     

    How do you destress?

    Cycling and running. I stretch a lot.Yoga, though my wife practises it, is boring.It’s something I might do when I m 75! I see him cycling even then though.

     

    Dream job?

    Anything interesting in Apple

     

    If Bill Gates gave you ten million dollars, how would you change the world?

    Change peoples habits. Two lakh people die on the roads each year. I would take a city at a time and teach people discipline and road safety.

     

    Rate me as an interviewer?

    6.75, with a smile!

     

  • Some of the company's leading products/platforms to be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com

    LinTeractive to handle digital duties of Dabur Healthcare & Foods

    By a correspondent

     

    India’s leading consumer goods company Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. Some of the company’s leading products/platforms that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com.

     

    Expressing his views on choosing LinTeractive as the digital AoR for Dabur Healthcare & Foods, Krishan Kumar Chutani, Executive Vice President – Marketing (Healthcare & Foods) said, “Our association with Lowe Lintas + Partners has been a successful one. They’ve understood the core insights integral to our product offerings and have delivered solutions that have made us stand out in the marketplace. As we seek to extend our reach onto the digital platform, it was only apt that we hand over the reins to our trusted partner to bring us the desired results on the medium. We look forward to some forward-thinking solutions from LinTeractive that will help our brands stay ahead of the curve.”

     

    LinTeractive will be offering capabilities including search, social, web|mobile, monitoring, analytics and campaign activation.

     

    Vikas Mehta, Head of LinTeractive and CMO, Lowe Lintas + Partners said, “Our decade-long association with Dabur has been a mutually rewarding journey for the both of us. We are excited that LinTeractive has been entrusted with the mandate of creating interaction-marketing solutions for the healthcare products and platforms. We are keen on partnering Dabur in building their digital capabilities as we co-create digital success stories for their brands.”

     

  • The cooling relief for acidity is the key differentiator for Pudin Hara Fizz

    Dabur unveils campaign around Pudin Hara Fizz

    By A Correspondent

     

    Dabur Pudin Hara has launched Pudin Hara Fizz to expand its market share in the antacid powder category. It contains proven ayurvedic ingredients like mint and lime which aids in providing relief from acidity while leaving a refreshing taste in the mouth. The cooling relief for acidity is the key differentiator for Pudin Hara Fizz.

     

    Commenting on the campaign, Ajay Singh Parihar, Category Head-Digestives, Dabur India said, “Pudin Hara Fizz marks entry of the trusted Pudin Hara in antacid powder category. The communication uses fire spitting as a strong device to highlight problem and fire brigade as trusted symbol to provide cooling relief. Goodness of natural ingredients like Lemon & Mint has natural fit with the mother brand. The TVC has kept away from set patterns of category’s communication codes and offers relatable yet entertaining communication! The campaign will be supported on ground through activations & outdoors.”

     

    Speaking about the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, “The idea of a man belching fire came from the insight that when you have acidity, you feel a burning sensation inside. And what better than Pudin Hara Fizz to act as a fire brigade and help douse this flame!”

     

    The campaign has been conceptualized by DDB Mudra North with Chairman & CCO, Sonal Dabral helming the campaign along with Vandana Das, Unit Head, Creative Head, Sambit Mohanty, Business Head, Ashwani Dhingra, Account Planning, Arun Sharma, Nisha Ganneri, Account Management, Yashaswi Bhatt, Kumar Deepak, Richa Shah. The production house is Raising Sun Films.