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Tag: Dabur India Ltd

  • Features Sonu Sood to promote the immunity-building drink for children

    Havas Worldwide creates TVC for Dabur Vita

    By Our Staff

     

    Dabur, the Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category with chocolate flavoured Dabur Vita. A TVC featuring actor Sonu Sood has been conceptualised by Havas Worldwide (Creative) India, which recently won the mandate for Dabur Vita. The task includes Dabur Vita’s mainline and digital communications.

     

    Entering the HFD category is a natural extension for Dabur as it is synonymous with good health and immunity through its various brands including Chyawanprash and Dabur Honey amongst others. Given the added focus of consumers on good health over the past few years, the demand for HFD is only flourishing, leading Dabur to make its foray in the category by coming up with a new product that promises a superior formulation with enhanced immunity benefits.

     

    Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd, said: “We are excited to partner with Havas Creative Group India. The health supplement category is exploding with untapped potential. We at Dabur India Limited have formulated this unique product, Dabur Vita. With a unique formulation Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in a consumer research. It is tested to significantly increase the activity of the known protein – TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s Immunity Expert. To introduce our newest offering in the health supplement space we have been working with Havas Creative Group India to create some effective and meaningful work for brand Dabur Vita. We are confident about building a powerful brand narrative through Havas Creative Group India in the months to come.”

     

    Added Ravinder Siwach, Executive Director and National Creative Director, Havas Worldwide (Creative) India: “We are excited to launch and be instrumental in growing the Dabur Vita brand by partnering them to make an impactful debut in what is a highly competitive market. We’re looking forward to making Dabur Vita a household name, and cement it in the hearts and minds of consumers through impactful and engaging storytelling. This TVC talks about Dabur Vita not just being another HFD but one that helps build immunity in children. Parents who choose Dabur Vita can be rest assured that they are giving their child a complete health drink. Sonu Sood’s presence further enhances the product’s efficacy promise as his image is wholesome and reliable.”

     

  • Taps on #Everyday Honey initiative

    Havas Creative launches Dabur Honey campaign

    By Our Staff

     

    Dabur Honey has launched a digital campaign #EverydayHoney. Conceptualised and executed by Havas Creative, the campaign will amplify promotions by roping popular influencers and celebrities.

    Said Kunal Sharma, Dabur India Ltd Brand Head-Dabur Honey: “This year, we wanted the brand Dabur Honey to express that the emotion of pure and unconditional love is beyond just one day of Valentine’s celebration. It’s about celebrating love daily and appreciating those who add sweetness in our everyday life. We are delighted that through this initiative #EverydayHoney, the brand acted as a catalyst for celebrities to give a shout out to their fans who love them unconditionally every day.”

    Ravinder Siwach
    Ravinder Siwach

    Added Ravinder Siwach, National Creative Director, Havas Creative: “Valentine’s Day has not only become an important day for our consumers but is also an important advertising event. The day is associated with love, warmth and sweetness. We wanted to be part of this conversation as the connotations and associations of this day are very closely linked to our product and category.  So, when everyone was about to celebrate the day of love, we went ahead and reminded people about the other days. Don’t we deserve the same sweetness and love through the year? It demonstrated that every day is a day of love and hence, every day is Valentine’s Day.  Also, the important bit is we used the insights from the lives of celebrities in order to make the communication sharper and more pointed.”

     

     

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram

    Ogilvy creates new films for Dabur Red Paste

    By A Correspondent

     

    Dabur Red Paste launched three films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.   The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram.

     

    Said Ritu Sharda, CCO, Ogilvy (North): “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly.  So, make your teeth strong to make your immunity strong.  Chabatey raho india , aur har problem ko bhagatey raho.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India Ltd.: “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though, this is a serious and efficacious proposition, we created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers; celebrating their love for food, their resolve to chew away obstacles, and, their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

     

  • DaburAmla Hair Oil's new identity now has Kareena Kapoor Khan's face on the front label

    Dabur Amla Hair Oil ropes in Kareena Kapoor Khan as brand ambassador

     

     

    Personal care company Dabur India Ltd, announced Bollywood Actress Kareena Kapoor Khan as the new face of the preferred hair oil brand, DaburAmla Hair Oil. The oil brand’s new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today’s lifestyle.

     

    “We are proud to welcome Kareena Kapoor Khan into the DaburAmla family. DaburAmla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,” said Rajat Nanda, DGM – Hair Oils, Dabur India Ltd.

     

  • Region favourites Ravi Kishan & Madhu Sharma will be anchors with Malini Awasthi and Aman Verma as judges

    Big Ganga begins airing ‘Hindustan Ka BIG Star’

    By A Correspondent

     

    Hindustan Ka BIG Star, a rural talent-based show has begun airing from Saturday, 6th August every weekend from 8 – 9 pm on BIG Ganga. Popular actors Ravi Kishan and Madhu Sharma will be seen anchoring the show while Malini Awasthi and Aman Verma will be on the judging panel. In its eighth season, the channel took the property to the next level by targeting not only melas, but also added cities, thus increasing participation as well as growing the reach.

     

    With an attempt to unearth talent from the grass root level, Hindustan ka BIG Star not only invites participants who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

     

    Harkawal Singh, Category Head –Oral Care, Dabur India Ltd said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

     

    Speaking about the property, a spokesperson from BIG Ganga said, “The eighth season of Hindustan Ka BIG Star was a great success with auditions across UP, MP, Bihar & Jharkhand and we are looking forward to the telecast from Saturday, 6th August. With region favorites like Ravi Kishan and Madhu Sharma as anchors, and well known TV personality Aman Verma and the immensely talented Malini Awasthi as judges, we are sure viewers will enjoy watching India’s first and only rural talent based show.”

     

    The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 10,000 performers have lived their dream on Hindustan Ka BIG Star’s (Mele Ka BIG Star) unique platform.

     

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print mediums.

     

     

     

     

     

     

    BIG Ganga is distributed across all cable operators across the states of Bihar, Jharkhand & UP and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.

     

    About Reliance Broadcast Network Limited

     

    Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America. For more information, log on to www.reliancebroadcast.com.

     

  • Publicis Media's digital practice Performics.Convonix (formerly known as SMG Convonix) will power all the work on this business.

    Starcom wins Dabur SEO mandate

    By A Correspondent

     

    Leading media agency network Starcom has bagged the search engine optimisation digital mandate of FMCG major Dabur India.

     

    The mandate will include building engagement and visibility for eight of Dabur’s online brands which includes Mybeautynaturally.com, Livveda.com, Daburdentalcare.com, Daburhoney.com, Realfruitpower.com and Realactiv.com.  The mandate previously lay with a clutch of separate companies and Dabur has now consolidated this business with Starcom.  Publicis Media‘s digital practice Performics.Convonix (formerly known as SMG Convonix) will power all the work on this business.

     

    Said Mallikarjun Das, Group CEO, Starcom: “I think that the days of hard-selling are over, and today, it is more about visibility, conversation and engagement which the digital medium offers, by way of transformative experiences. Most packaged goods companies are only just realising the power of digital and very few havedistinct and marque online properties. Dabur India stands out in this regard. We will build for them a cohesive strategy on search, so that so that consumers can discover useful products and access thumb-stopping content, enforcing positive change in their lives.”

     

    Said Rohit Prakash Gupta, Head – Marketing Services at Dabur India Ltd on the development: “In this hyper-competitive FMCG industry, the need and relevance of SEO has grown manifold as consumer are consuming more and more internet to find solutions for their daily living. Earlier, our SEO mandate was fragmented and we realised a specialist is needed to provide greater consumer experience. This step adds more value to the entire process of optimizing webpages in a sense that now we try to optimise pages to get more relevant traffic. Also, with Starcom as a media partner and Convonix as an SEO partner, we expect greater synergies in our offline and online communications.”