MxMIndia

Tag: Dabur India Limited

  • Conceptualised by The Bridge sports media house

    Dabur launches campaign for Chyawanprash

    Dabur has launched a campaign for its Chyawanprash brand. The ad focussed on its commitment towards some of the fastest-growing sports in India, with the “AndarSeStrong” refrain.

    Conceptualised by The Bridge, the campaign features a variety of top athletes from kabaddi, athletics, hockey and boxing were a part of this campaign, sharing their lives and routines while Dabur Chyawanprash was integrated seamlessly to emphasise the theme of “AndarSeStrong”.

    Said Rakesh Tahiliani, AGM Marketing – Health Supplements, Dabur India Limited:  “We are committed to supporting the aspirations of Indian athletes at all levels. The ‘AndarSeStrong’ campaign, featuring Olympic athletes and Pro Kabaddi League players is a testament to our belief in the power of inner strength and resilience. By bringing organisations like One Thousand Hockey Legs and Bridges of Sports Foundation into the spotlight, we aim to inspire individuals to unleash their potential and pursue their passion for sports.”

    Added Arshi Yasin, Founder & CEO, of The Bridge: “We are proud to conceive & execute this campaign that aims to celebrate diverse sports like Kabaddi, Hockey, Athletics, Boxing, etc. As a responsible media house, we must educate the masses & raise awareness by bringing out such stories to the forefront. There wouldn’t have been a better brand than Dabur to collaborate with on this idea. Since this is an Olympic year, it becomes imperative for us to strengthen such storytelling to garner interest & engagement among the audience.”

  • Created by Ogilvy India

    Dabur Red Paste cheers for Team India in new campaign

    By Our Staff

     

    Dabur Red Paste, ayurvedic toothpaste brand, has rolled out a new campaign for the World Cup. With the hashtag #SabkoChabaaJaayenge campaign, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.

     

    Said Ritu Sharda, CCO, Ogilvy India (North): “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”

     

    Added Abhishek Jugran, Vice President Marketing, Dabur India Limited: “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”

     

  • Campaign created by Ogilvy

    Dabur unveils black toothpaste for white teeth

    By Our Staff

     

    Dabur Herb’l Charcoal Toothpaste has launched a first brand campaign. Conceptualised by Ogilvy, it targets millennials and Gen Z for unconventional way of getting sparkling white teeth using black toothpaste.

     

    Binit Kumar, Category Head – Oral Care, Dabur India Limited said: “Dabur Herb’l Charcoal is completely new addition to the portfolio and we felt that since it’s a paste for the new age consumers we should have some fun with the communication so that it makes the point as well as connects with the audience. What we had at the end was a commercial which we hope breaks the norms and gets a bright smile on the consumer’s face, though it not being a white toothpaste.”

     

    Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added, “The legacy of Dabur is celebrated across the country and this campaign for Dabur Herb’l Charcoal Toothpaste is a testament to the progressive nature of the brand. The new #BlackForWhite concept challenges the conventional approach to advertise a toothpaste. The aim was to disrupt the stereotype and make a black toothpaste the new normal for youngsters.”

     

  • With tagline Khul Kar Jiyo, Surakshit Raho campaign

    Anugrah Madison to promote Dabur Nasal Drops

    By Our Staff

     

    Anugrah Madison has launched a campaign to promote Dabur Ayurvedic Nasal Drops. This is to initiate the safety of Covid-19 warriors against breathing congestion this winter. The Khul Kar Jiyo, Surakshit Raho campaign focuses on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi.

    Said Dr Durga Prasad, GM – Marketing, Ethical Portfolio, Dabur India Limited: “Dabur Nasal Drops (spray format) combines the rich experience of Dabur with the therapeutic benefits of Shadbindu Tail, Anu Tail and Badam Tail. The Shadbindu Tail is believed to have a cleansing action on nasal sinuses, Anu Tail possesses nourishing properties and is beneficial for healthy body parts above the neck level. Badam Tail has antioxidants and help soothe inflammations. It is useful in cold, headaches to cold and nasal dryness in extreme cold seasons. The brand acknowledges people’s beliefs and contributes to their faith by doing their bit towards building a healthier community. Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of brand and community”

    Added Sunny Vohra, CEO, Madison Turnt & Anugrah Madison: “The ongoing coronavirus pandemic combined with the Delhi winters takes a lot of planning and team effort to executive an on-ground campaign of this scale with safety and precaution. We’re proud of the way the team planned and executed the Dabur Nasal Drops campaign.”