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Tag: Da Vinci Learning

  • The platform allows the users to choose from a wide range of content including Maths, Science, Space, Wildlife, Food etc

    Da Vinci Learning amplifies digital play with launch of OTT service

     

     

    With Over the top content (OTT) being the new big thing in broadcasting, Da Vinci Learning announced the launch of its OTT service. The platform will provide on the go access to the programming and content of the channel. The OTT service has been launched as a web based service accessible through its website and will be soon available via an app as well.

     

    With Da Vinci Learning’s OTT service now in the hands of viewers there TV watching experience will be further accentuated and will turn into a meaningful experience, helping children develop various skills early-on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. The content on Da Vinci Learning OTT play is safe for the consumption of kids. The entire bedrock of the OTT service is based on Da Vinci Learning’s promise of “Kids Safe” content.

     

    The platform allows the users to choose from a wide range of content including Maths, Science, Space, Wildlife, Food etc. After logging in, the kid can watch full episodes on all their favourite topics and can also keep a track of the show timings on-air.

     

    The portal has different sections like Your Favourites, What’s Hot, Da Vinci’s Superstars where kids can view their favourite shows as well as shows that are popular with other kids. They will also be able to rate, like & add shows to their wishlist. The thematic of the service is built with kids in mind and uses very intuitive and a kids friendly design.

     

    Commenting on the same, Monomita Mukhopadhyay, Marketing Director at Da Vinci Learning said, “Today the viewers consumption pattern is changing dynamically; kids no more stick to the flat screen and wait for programs, rather they access content anytime, anywhere and on multiple devices of their choice.”

     

    She further added, “OTT is expected to grow exponentially in coming years and India will be the second largest market in Asia Pacific according to the Media Partners Asia report. Being in the TV broadcast industry we are committed to keeping pace with the dynamically changing scenario of the industry.”

     

    As a part of their OTT portal launch offering, Da Vinci Learning is offering a limited period free subscription to the portal. Some of the show highlights available at OTT play are Little Einstein, Mind-blowing breakthroughs, Maths is all around us, Gastroblast, Chasing happiness etc.

     

  • Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel

    Edu-channel Da Vinci Learning takes off

    By A Correspondent

     

    Da Vinci Learning announced its formal launch in India, building further on its global footprint extending across 100+ territories spanning three continents. Da Vinci Learning is a fun educational television channel for the whole family and will offer award-winning knowledge programming and documentaries to Indian audiences, with a special focus on curious young minds. The channel aims to offer safe and quality entertainment for the entire family.

     

    Da Vinci Learning is entering the market with a joint venture (50: 50) between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd. (The Quint). The Quint is a digital venture founded by Ritu Kapur and Raghav Bahl, stalwarts of the Indian Media and Entertainment industry.

     

    Speaking at the launch, Ferdinand Habsburg, Founder and CEO of Da Vinci Media said, “It is an exciting phase in the journey of Da Vinci Learning. India has always been a key priority market for us and the time has now come to showcase our differentiated programming, aimed at triggering creative young minds bubbling with talent and curiosity to do more. Our association with The Quint will help the channel to effectively increase and strengthen our foothold in the country by offering meaningful and creative content to the Indian audiences.”

     

    Da Vinci Learning is targeted at the 6-12 year olds and their families; the channel aims at offering programming and content that makes “astounding scientific ideas understandable, arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe.”

     

    The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. Da Vinci Learning turns TV watching from passive observation into a meaningful experience, helping children develop various skills early on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. With its non-violent programs, Da Vinci Learning creates a safe environment for younger viewers.

     

    Commenting at the launch, Raghav Bahl, Co-Founder and Chairman of The Quint, said, “While Da Vinci Media brings expertise in knowledge-based programming content, this Joint Venture helps us to further expand, drive synergies and diversify our digital content portfolio’’.

     

    Ritu Kapur, Co-Founder & CEO, The Quint, said: “The Quint will help consumers access Da Vinci Learning content through our digital distribution capabilities. I am confident that the differentiated content of Da Vinci Learning will bring about a transformation in the knowledge and education based content space in India; and I look forward to seeing this transformation take shape.”

     

    Mohit Anand, Managing Director, Da Vinci Learning, India, added, “Arousing the curiosity of our viewers is our mission and we take pride in offering completely safe, non-violent, soft skills-based knowledge programming for the whole family. This has been our USP and we believe that there is a huge demand for such content in India as well. Our commitment is to find the best knowledge programming and make it available to Indian viewers because we understand “the rush of inspiration, the thrill of discovery and the pleasure to know.”