MxMIndia

Tag: d2H

  • Will feature in 360-degree brand communication for the next two years

    Rishabh Pant joins D2H as its Brand Ambassador

    By Our Staff

     

    D2H, the DTH brand of Dish TV, has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Rishabh Pant will feature in 360-degree brand communication for the next two years.

     

    Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd said: “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand. Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

     

    Speaking on the partnership, Rishabh Pant said, “D2H is a large DTH brand with a long record of disruptive innovation in the industry. It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. ”

     

    Added Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Ltd: “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making. He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

     

  • Eros Now has a vast movie catalogue that features cult classics to modern, new-age films

    Eros Now partners Dish TV

    By A Correspondent

     

    Eros Now has announced a partnership with Dish TV whereby Dish TV and D2H users can access Eros Now’s content library including 12,000 plus movie titles, original shows, short-format content Quickie, music through their android set-top boxes – Dish SMRT Hub and D2H Stream, respectively.

     

    Commenting on the partnership, Ali Hussein, CEO, Eros Now said: “Eros Now has a vast movie catalogue that features cult classics to modern, new-age films. The massive content library offers high-quality experience to the consumers who can consume the content from their homes on smart TVs, at their convenience. This transformation of OTT consumption moving from personal, private devices to television sets in the living room, is a growing trend with movies and other long-format content being consumed on large screens. Eros Now’s endeavour has always been to present the best of online streaming content and provide seamless access to consumers across markets as well as different mediums. The association with Dish TV’s innovative services keeps its vast consumer base glued to the television sets with the inclusion of Eros Now’s content that offers premium OTT experience.”

     

    Added Anil Dua, Executive Director & Group CEO, Dish TV India: “In our endeavour to provide the best of both the linear and online entertainment options, we have recently introduced a whole range of connected devices including Android STB’s and streaming sticks. We are happy to partner with Eros Now and this partnership will enable our customers to have access to their vast online content library across both our Dish and D2H platforms. Dish TV India is committed to delivering the best TV viewing experience while offering unique content options to its customers and this partnership is another step in the same direction.”

     

     

  • Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

    Dish TV promotes d2h’s customised offerings in latest ad campaign

    By A Correspondent

     

    Dish TV has launched a new TVC for its d2h brand targeted at rural audiences. The TVC highlights the discomfort caused due to withdrawal of channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

     

    Commenting on the d2h brand’s value proposition, Anil Dua, Executive Director & Group CEO, Dish TV India Limited said: “Many customers in Tier-3 and Tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”

     

    Speaking on the new offer and brand campaign, Sugato Banerji, Corporate Head – Marketing, d2h brand added:  “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”

     

     

  • With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

    AL Jazeera English now available on Airtel D2H

    By A Correspondent

     

    Al Jazeera English has signed a distribution agreement with Airtel Digital TV thereby expanding its distribution network in India. The channel will be available on the Airtel Digital TV’s Channel No. 321. With this partnership, Al Jazeera English will now be accessible on all major D2H platforms such as Dish TV, Tata Sky, Reliance and Airtel Digital TV in India.

     

    Abdulla Al Najjar, Executive Director, Marketing and Distribution, Al Jazeera Media Network, said: “We are very pleased with this agreement. We have a strategic commitment to employ new avenues and platforms for audiences across the world to access our content. We look forward to delivering Al Jazeera English’s ground-breaking content for audiences across India with such partnerships.”

     

    Al Jazeera English’s association with Airtel Digital TV will allow them to cater to its users on the network. Viewers will now be able to access Al Jazeera’s award winning news and programme content from around the world at a click of a button. Globally, Al Jazeera English is available in over 260 million households across 130 countries.

     

    Launched in November 2011 in India, Al Jazeera English is known for its belief in the shared humanity of the global community, and as a result keeps real people at the centre of the story.

     

  • Late entrant Videocon’s DTH service celebrates 10 million connections in four years

    Videcon claims 10mn d2h connections

    By A Correspondent

     

    Videocon d2h may have been a late entrant in the direct to home television distribution space, but if a communiqué from the company is to be believed, the service has crossed 10 million connections.  d2H was launched pan-India in 2010.

     

    Said Saurabh Dhoot, Director, Videocon group: “Our commitment is to deliver the best to our customers and the encouraging response of the customers is an endorsement of our services.”

     

    Added CEO Anil Khera: “We are continuously differentiating ourselves from competitors by offering quality.”