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Tag: D Yellow Elephant

  • Prior to joining Madison PR, he spent two-odd years at SPAG Asia and D Yellow Elephant as Chief Operating Officer

    Abhinav Srivastava is CEO, Madison PR

    By Our Staff

     

    Madison PR, a unit of Madison World, has just announced the appointment of Abhinav Krishna Srivastava as its Chief Executive Officer. He will be based in the agency’s Mumbai office.

     

    Prior to joining Madison PR, he spent two-odd years at SPAG Asia and D Yellow Elephant as Chief Operating Officer. Said Sam Balsara, Chairman, Madison World: “I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business.”

     

    On joining Madison and commencing his new role, Srivastava added: “I’m beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As communications domain has got revamped in the past two years, I believe Madison’s might and my multi-sectoral experience will help us expand our growth horizon and get into the big league!”

     

  • Through an “inde-grated” approach embracing independent yet integrated entities, SPAG reinstates as Strategic Partners Group (SPG)

    SPAG rebrands itself to Strategic Partners Group

    By A Correspondent

     

    Integrated communications agency SPAG has reinvented itself to become Strategic Partners Group thereby bringing together three distinct entities under its wings: SPAG – PR, public affairs and advocacy, D Yellow Elephant – digital and social media and Giga Life – creative solutions.

     

    Said Aman Gupta, Founder, Strategic Partners Group: “Integrated as a group, yet specialists at core, our vision is to apply our tested approach from the journey towards specialising in the healthcare sector, to further diversify our specialisation into other sectors. Our ability to balance agility with scale, our learning and ambitious spirit of aligning globally while continuing to grow in key Asia Pacific markets, has helped us come so far. Encompassing all our brands under Strategic Partners Group, will help us achieve the larger objective of integrated communications in life sciences.”

     

     

  • Second edition of the ‘India Digital Health Report’ analyses 160 India-based companies on their digital health

    Indian Pharma and Healthcare companies in need of a ‘Digital Prescription’

    By A Correspondent

     

    More than half of the pharmaceutical and healthcare companies in India have a placeholder presence on digital platforms, and are failing to actively engage with their stakeholders, the ‘India Digital Health Report 2017’ by D Yellow Elephant has revealed.

     

    The report analysed 160 India-based companies across four verticals – pharmaceuticals, medical devices &equipment, diagnostics and hospitals. The companies were studied on 12 key digital and social parameters – websites, apps, Facebook, Twitter, LinkedIn, YouTube, Google+, Blogger, Pinterest, Flickr, Instagram and Tumblr.

     

    Based on presence, engagement, response, and consumer followership, companies are segregated into three categories – Digital Primes (the torch-bearers), Aspirants (gradually moving up on the digital curve) and Onlookers (silent observers).

     

    The findings reveal that only 14 per cent companies emerged as Digital Primes. 54 per cent companies qualify as Digital Aspirants while the remaining 32 per cent fall under the category of Digital Onlookers.

     

    Said Aman Gupta, Managing Director, D Yellow Elephant: “The report indicates that pharmaceutical and healthcare companies in India are affected by ‘Engagement Draught’- present across most social media platforms but reluctant to engage with stakeholders.With HCPs (Health Care Professionals), patients, caregivers and policymakers consuming bulk of information online, it is imperative for companies to develop a digital ecosystem spread across multiple channels.”