D-tech has partnered with Almond Branding to launch ‘Purifry’, a new product that promises to help people reuse their cooking oil (used for frying) without the fear of contamination.
Said Dr Deepa Bhajekar who has developed this product:: “’Purifry Power packs’ is a unique and new concept for the Indian market. Identifying a brand name, message and packaging design that immediately conveys what the product does goes a long way in easy education and understanding by the Indian consumer. This was also the first time we were entering the D2C space hence the criticality of getting the branding right! Almond Branding proved to be the best partners to get our product out on the shelves. Since the launch, Purifry has been able to get more than 10,000+ customers on its own website, Amazon and Flipkart in just four months.”
Added Shashwat Das, Founder, Almond Branding: “At Almond Branding, our mission is to bring innovative products like PURIFRY to life through strategic and impactful startup branding. By clearly communicating the product’s benefits and ensuring an engaging visual identity, we are confident that PURIFRY will make a significant difference in the way households manage cooking oil reuse.”