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Tag: D-CODE

  • Ten Digital evangelists decode the digital mantra

    Ad Club’s holds third edition of D:Code

    By Our Staff

     

    Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and media agencies gathered on 26th August at The Advertising Club’s third edition of D-Code: The Annual Digital Review 2022 in Mumbai.

     

     

    Amit Wadhwa, CEO, Dentsu Creative kicked off as the first speaker showcasing two case studies – The Protest March and Back Up Ukraine and prodded the audience to remember that we are still about people.

     

     

    Michel de Rijk, CEO – APAC, S4 Capital presented the Tata Tea example done for Independence Day and emphasised how the integration of data, and content with technology enables agencies to create high-quality content overnight in just their own studio Shireesh Joshi, Chief Business Officer, ONDC articulated the vision and implications of the ONDC initiative for sellers, buyers, and every component and process along the e-commerce chain Shedding light on the power of targeting and geolocation insights in campaigns, Gulshan Verma, CEO, Jio Ads enlightened the audience on the scale and solutions offered by JioAds P G Aditiya, Founder of Talented took the audience through the 55 steps that were involved in creating the Cannes 2022 Grand Prix winner, The Unfiltered History Tour, and emphasized the benefits of a long client-agency relationship in creating path-breaking campaigns Following this was Sidharth Shakdher, Executive VP and CMO, Disney+ Hotstar, who shared his thoughts on reversing the narrative of digital driving people apart by building a better consumer experience.

     

     

    Mansha Tandon, Head, Consumer Marketing, YouTube India spoke about shaping creativity with culture and trends in the digital space.

     

     

    Speaking next was Rizwan Bachav, Luxury & Lifestyle Influencer who walked the audience through his journey, learnings, and challenges in becoming an influencer.

     

     

    Sharing thoughts on how creativity can build brands, Rathi Gangappa, CEO, Starcom emphasized the need of being human in the age of digital transformation.

     

     

    Concluding the review, Avinash Pant, Marketing Director, Meta spoke about the evolution of social connections and the exponentially growing metaverse space empowering meaningful experiences.

     

     

    Addressing the evolving digital ecosystem at the third edition of D:Code, Partha Sinha – President of The Advertising Club, said, “Digital marketing has gone on to become a gamechanging phenomenon and the Advertising Club’s D:CODE is a testimony to our persistent efforts to create awareness and enhance the learning curve of the fraternity with insights and takeaways from the industry’s best digital minds. D:CODE has witnessed great case studies that have worked beyond the boardroom. As we move forward in this ever-evolving and competitive digital era, D-CODE will continue to become a significant platform with case studies that give profound experiences, transforming the way brand custodians especially approach their digital.”

     

    Earlier, Sinha paid tribute to the late journalist Anant Rangaswami and called the attendees to maintain a minute’s silence.

     

  • Thirteen industry evangelists share insights on digital advertising and more at the second edition of the Ad Club’s digital review

    Think Analogue, Go Digital

     

    By A Correspondent

     

    Digital is no rocket science. Employ analogue ideas. Don’t stress too much about algorithms. And ensure a good marriage of ideas, storytelling and technology.

     

    That seemed to be the message of what 13 top marketing services professionals said at the second edition of the Advertising Club’s D-Code digital review.

     

    Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director – Sales & Partnerships;  Bytedance (Tik Tok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP Marketing, Swiggy; Sumeet Narang, Vice-President – Marketing, Bajaj Auto and Vikas Agnihotri, Country Director, Google.

     

    Said Vikram Sakhuja, President, The Advertising Club, as he started the proceedings: opened the evening saying: “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”

     

    Added Aditya Swamy – Managing Committee Member, The Advertising Club: “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the Massive digital opportunity.” And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “26 case studies and 39 tips on digital in one evening was time well-spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020.”

     

    Next week: Look out for a report on the event by industry veteran and MxMIndia columnist Sanjeev Kotnala

  • As many as 13 top professionals will showcase best-in-class digital campaigns by their own brands as also celebrate other campaigns… all in 10 minutes each

    Second edition of Ad Club’s D-Code this evening

    By A Correspondent

     

    The Advertising Club is set for the second edition of D-Code to be held in Mumbai this evening (Aug 7) at the Taj Lands End hotel. The Digital Review will reflect on work presented by brands across digital platforms from April 2018 to June 2019.

     

    As many as 13 leading professionals from across the media ecosystem will showcase best-in-class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each. Each speaker showcase will include:

    :: One best work of theirs

    :: One best work by another brand

    :: Three tips to crack the digital code

     

    The first round of stalwarts confirmed to speak at D-Code 2019 include:

    1. Bajaj Auto: Sumeet Narang, Vice-President, Marketing
    2. Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships
    3. Corner Stone Sport and Entertainment: Jogesh Lulla, COO
    4. Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder
    5. Facebook: Nirmal Pulickal, Head – Facebook Creative Shop
    6. Google: Vikas Agnihotri, Country Director
    7. JSW Sports Pvt Ltd: Mustafa Ghouse, Chief Operating Officer
    8. MX Player: Karan Bedi, CEO
    9. McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director
    10. Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW
    11. Spotify: Amarjit Singh Batra, Managing Director
    12. Swiggy: Srivats TS, VP Marketing
    13. Kenny Sabastian: Standup Comedian, Musician & Filmmaker

     

    The Review is scheduled to start at 6.30pm and is presented by MX Player and powered by Tik Tok Ads.

     

     

  • A quick chat with Ad Club president VIkram Sakhuja on the eve of the inaugural Digital Review which he will moderate

    ‘Digital is a must-have for most businesses’

     

     

    The Advertising Club will host its inaugural India Digital Review in Mumbai this evening, that’s Wednesday, August 1. We got Vikram Sakhuja, President, Advertising Club, Group CEO, Madison Media and OOH and moderator of the event – interestingly called D-Code to take a few questions – on the digital review event and on the digital media in general in India. Read on…

     

    Does the fact that The Advertising Club is organising the India Digital Review or D-Code for the first ever time indicate that digital has finally arrived and is being considered as serious field of activity by even the Big Boys and Girls of Advertising in India?

    Digital is of course a serious field of activity. Anybody who thinks otherwise is not a very big boy or girl in advertising.

     

    While the growth of adspends on digital has been highest on digital (vis-a-vis other media domains), spends in absolute terms are still very low in comparison to budgets on television and even print? When (and how) do you see these rising?

    The momentum for digital over the past four years has been that of a juggernaut. So not right to say it is small. That said there will be a phase where this growth will stabilise as adoption makes way for understanding and optimising of the media mix. In my book, role of digital in the awareness phase is supportive but not leading, in engagement it gains in prominence, and in sharing and performance, it takes on a lion’s share. So, long story short, I see some stabilisation of digital growth in awareness phase, but huge increases in lower funnel activities

     

    Would you say that the relatively low budgets have impacted the spends on digital craft? As in would you say the best brains still work on traditional media because the bucks are there?

    That is somewhat true as far as production budgets are concerned, not media budgets. But it’s getting better.

     

    In the backdrop of the last two questions, would you say “digital is a good-to-have, but, well, not a must-have”?

    I think it is a must-have for most businesses

     

    Back to D-Code: Your brief to the speakers is very precise: speaking about one great campaign of yours, one campaign done by someone else and three lessons for marketers… that’s 26 showcasing breakthrough digital work done in India and 39 tips for the year ahead. And all this in 150 minutes – that’s two-and-a-half hours. And will there be a Q&A at all or just back-to-back presentations?

    Awesome isn’t it? Promises to be hell of a ride. I’m hoping we can squeeze a few questions. Will depend on how much adrenalin is flowing in the room

     

    Did you deliberately not have any one from the digital agencies?

    Not at all. We have some very credible agency faces who arguably handle the largest body of digital work. Specialist Digital Agencies vs Creative & Media Agencies who do digital is an artificial construct that some people have. I’m not one of those

     

    How have registrations been for the event? And a word to those who are unsure about coming?

    The reaction has been phenomenal. My advice is do get your ticket fast before the event is sold out.

     

     

  • The review will be moderated by President, The Advertising Club – Vikram Sakhuja

    Ad Club announces inaugural digital event – D-CODE

    By A Correspondent

     

    The Advertising Club has announced the debut edition of its India Digital Review – D-CODE. The review will be held on August 1 in Mumbai.

     

    Thirteen industry leaders will speak for 10 minutes each on a piece of work that they are proud of, a piece of work another brand has done that inspires them and three pieces of advice for marketers for winning in digital

     

    The advertising stalwarts speaking at the review include: Agnello Dias, Chairman & Co-Founder, Taproot; Ajit Mohan, CEO, Hotstar; Anupriya Acharya, CEO, Publicis Media; Anuradha Aggarwal, CMO, Marico; Arun Iyer, Chairman & CCO, Lowe Lintas; Juhi Kalia, Head of Creative Shop – India & Indonesia, Facebook; Rahul Johri, CEO, BCCI; Ravi Desai, Marketing Director, Amazon; Sam Singh, CEO – South Asia, GroupM; Sapna Chadha, Marketing Director – India & SEA, Google; Shoumyan Biswas, Vice President, Marketing, Flipkart; Siddharth Banerjee, EVP Marketing, Vodafone; Tanmay Bhat, Co-Founder, AIB. The review will be moderated by President, The Advertising Club – Vikram Sakhuja.

     

    Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement.”