MxMIndia

Tag: D.B Corp Ltd

  • Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million page views

    Dainik Bhaskar emerges second largest digital media group in India

    By A Correspondent

     

    DB Corp Limited (DBCL) announced that according to ComScoreratings of November 2016, DB Digital is now the second largest digital media group in India. Bhaskar Group sites at the second place, dominates the position with 1.02 billion page views which stands with a wide lead of around three times to the media house at the third place.

     

    Across all digital properties demonstrating steady growth, unique visitors has risen by 124 per cent YOY to 33.4 million in November 2016 from 14.9 million in November 2015 and page views grew by 228per centYOY to 1.02 billion for the month of November 2016 from 312 million in November 2015. DB Digital’s improving operational performance driven by various advertising monetisation efforts, hyper-local news and content coverage and exciting audience activation are also translating into better revenue growth for the business.

     

    Commenting on the launch, Pawan Agarwal, Deputy Managing Director, D B Corp Ltd said “There could not have been a better start to the new year. DB Digital’s acknowledgement as the second largest digital group is a reflection of our total commitment to our vision to create the most preferred destination for content by leveraging the digital revolution taking place in India. Our strategy has centred on ensuring that our digital content and all our platforms are consistently evolving to ensure stronger audience engagement through news coverage across over 800 cities. We are also working hard to create efficient monetization models to boost our profitability structures. Our mobile focus since the past two years has yielded very encouraging results and we believe that through DB Digital’s differentiated WAP and web enabled properties, there’s tremendous potential to be capitalised, considering that the digital market in India is still at a nascent stage.”

     

  • Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate

    IAA ready with next debate featuring industry captains

    By A Correspondent

     

    The India Chapter of the International Advertising Association has announced the theme and speakers for its next debate. The topic of the discussion at the second of the new season of IAA Debates, presented by the Dainik Bhaskar group is: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs.

     

    It will be held on Monday, February 16, 2015 at Blue Frog, Lower Parel, Mumbai, 6.30pm onwards, which will followed by cocktails and dinner.

     

    Speaking for the motion (that is Agencies are not reinventing themselves”) are Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico)

    Speaking against the motion (that is “Agencies are reinventing themselves”) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej)

    The debate will be moderated by Anant Rangaswami, ‎Editor (CNBC – Storyboard).

     

    Srinivasan K Swamy

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific: “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this”.

     

    Pradeep Dwivedi, Chief – Marketing & Corporate Sales Officer, D B Corp Ltd. added, “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai.

     

  • Aradhana will have content taken from Kathakar and Morari Bapu, Kajal @ 9 will deal with issues and concerns ranging from relationships to career.

    Two new interactive programmes from MY FM Ahmedabad

    By A Correspondent

     

    On January 16, MY FM announced that it is all set to launch two new interactive programs – Aradhana and Kajal @ 9 – in Ahmedabad, Gujarat. These shows will have unique content with big names driving it.

     

    The show titled ‘Aradhana’ will be aired from 6 to 7 every morning in the spiritual time band and have content taken from Kathakar and Morari Bapu.

     

    Kajal @ 9, a show hosted by eminent Gujarati writer Kajal Oza Vaidya, will be aired from 9-12 pm, Mon – Fri. The show, going on air from January 16, will have Ms Oza Vaidya resolving issues and concerns, ranging from right from relationship to career. Ms Oza Vaidya’s first show will be based on Uttarayan, the kite flying festival ofGujaratand relationships.

     

    Harrish M Bhatia, CEO MY FM said: “We are committed to provide quality and innovative content to our listeners. We feel great that highly prominent and renowned personalities are extending their support to fulfill our commitment. The shows are interactive in terms of knowledge and entertainment.”

     

    MY FM, the radio business of DB Corp Ltd, took a bottom-up approach and started functioning from the Tier II cities of the country where the Bhaskar Group already had a stronghold. It set up its first station in Jaipur in 2006 and slowly expanded to 17 cities.