MxMIndia

Tag: CVS Sharma

  • He will oversee all digital marketing initiatives of the Star TV network properties in India

    CVS ‘Venke’ Sharma joins Star to oversee digital marketing

    By A Correspondent

     

    Digital media specialist CVS Sharma has joined Star India as vice-president, network digital marketing. He joined Star last week, soon after returning from Indonesia where he worked with Leo Burnett.

     

    Since as a policy Star India does not issue communiqués on recruits and exits, MxMIndia had to rely on the changes that Mr Sharma (better known as ‘Venke’ in the fraternity) made in his LinkedIn profile. “My mandate is to build and optimise digital marketing opportunities for all the channels and digital initatives of the Star TV network in India,” he notes.

     

    April 12 was the last day at Leo Burnett for this former Indian navy marine engineering officer and an MBA gold medallist. With over 16 years of experience in shaping digital future of brands across categories, he also built Tribal DDB in India his stint with Mudra (2000-06).

     

    Mr Sharma joins Star India as Lalit Bhagia, who championed the digital media foray, quit to get into an entrepreneurial mode.

     

  • After a six-year stint spearheading digital in India and Indonesia, Mr Sharma moves on to a yet-unannounced destination

    CVS ‘Venke’ Sharma quits Leo Burnett

    By A Correspondent

     

    Digital media specialist CVS Sharma has announced his decision to quit the Leo Burnett network after a six-year stint. “It has been an extremely satisfying and eventful tenure setting and scaling up the integrated marketing services arm of Leo Burnett – Arc Worldwide in India and thereafter building the digital practice in Indonesia,” Mr Sharma (better known as ‘Venke’ in the fraternity) said even as he is tightlipped about his next move.

     

    “Leo Burnett has provided me ample opportunities to build upon my expertise in digital and also manage initiatives of scale in shopper, direct and activation. The digital activation programme for McDonald’s targeting moms Champions of Play – Red ball initiative, Coca Cola Goodness sharing machine, Minute Maid pulpy Pulp art campaign, Downy Web movie series forP&G, Social media center for Samsung are some noteworthy digital initiatives undertaken during my tenure in Indonesia,” he informed MxMIndia via mail.

     

    April 12 is the last day at Leo Burnett for this former Indian navy marine engineering officer and an MBA gold medallist. With over 16 years of experience in shaping digital future of brands across categories, he also built Tribal DDB in India his stint with Mudra (2000-06).