Yashwant Deshmukh is a prominent figure in the field of opinion polling and political analysis, known for his expertise in deciphering public sentiment and electoral trends. As the founder, editor and managing director of CVoter, a near-30-year-old global agency specialising in public opinion research and data analytics, Deshmukh has played a pivotal role in shaping political discourse and decision-making processes across various nations. With a keen eye for detail and a deep understanding of socio-political dynamics, he continues to be a trusted authority in providing insightful perspectives on elections and governance worldwide. Deshmukh and his company, Dataeye Asia, are now also focusing their energies on conducting the Consumer Mood of the Nation (COTN), overlaying the recently launched the Indian Socio-Economic Classification (ISEC).
In this interview with Pradyuman Maheshwari, Founder and Editor-in-Chief, MxMIndia, Yashwant Deshmukh speaks on opinion polling, his views on ISEC and the Consumer Mood of the Nation studies that his company will produce.
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