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Tag: Culture Machine

  • The film has been produced in association with Culture Machine

    Quaker film highlights plight of underprivileged

    By A Correpondent

     

    As part of the Quaker Feed a Child initiative that aims to create awareness for the issue of hunger amongst children, Quaker India has released a digital film ‘The Last Meal’. Produced in association with Culture Machine, the video takes an authentic social experiment route to bring forth the dichotomy of the world we live in, where the privileged masses take access to food for granted, versus the underprivileged who struggle for each meal.

     

    Speaking about the initiative, Nobel Dhingra, Brand head – Quaker, PepsiCo India, said: “It is disturbing that less than one-third of children in India receive adequate nutrition. Quaker Feed a Child is a social initiative based on a powerful thought that urges us all to make every festival or occasion more meaningful by simply pledging a fistful of nutrition to feed a child. With the new year approaching, we hope that people will choose to share their festive cheer by taking a pledge to feed a child.”

     

    Added Sharique Khan, Vice President- Brand Solutions, Culture Machine: “One of the most unfortunate facts today is that most children in our country do not have access to timely meals to satiate their hunger; which is the most basic necessity to any life form. It is our duty and responsibility, as humans and own beings , to create an awareness and also to do whatever we can in our small way to end this, one child at a time. Culture Machine in association with Quaker, urges its viewers to take a pledge and do their bit for this humane cause.”

     

     

  • Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations

    Kellogg’s unveils video for UnBlushed series

    By A Correspondent

     

    Culture Machine’s digital channel Blush, along with Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations and setting them free to be individuals of their own choice.

     

    Said Sumit Mathur, Director Marketing (CMO) – India at Kellogg Company: “Today’s generation is living in a disruptive entrepreneurial age. The barometer that defined the norms of success and achievement in the society has moved away from conventional careers to people following their own passions. Kellogg as a brand, truly celebrates this rejuvenated mindset of people who strive towards a better day and a better quality of life. I feel our brand partners in their daily triumph of eating better by providing them with the right nourishment for their day. Therefore, when I came across this opportunity, I thought it was a great way to celebrate #NourishYourDreams where a mother reassures her future child that she will continue to nourish his/her dream despite pressure from peers and society.”

     

    Added Sharique Khan, Vice President – Brand Solutions, Culture Machine: “It is natural to be guided by parents, because it is first from them that the child learns about themselves and their world. However, if the parent doesn’t encourage the child to find a voice of his/her own as they grow into adults, it limits the spectrum of their experiences in life. And it is this connection, between parent and child that harmoniously brought Kellogg’s vision, Sania Mirza’s personal philosophy, and the storytelling of Blush together for this video.”

     

     

  • The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

    MSL India announces leadership team for video, social & content verticals

    By A Correspondent

     

    MSL India has further enhanced its integrated communications offering by hiring specialised talent to serve its dynamic content needs of clients. The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise to tell their stories even more effectively and impactfully break through the ever-increasing content clutter.

     

    Said Amit Misra, CEO, MSL India: “We are very cognizant of the fact that our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.We are confident that their specialized skill-sets and experience, will enable us to raise the sophistication of our market leading services to the next-level,” added Amit Misra.

     

    The team includes Ashish Mehrotra who has joined as Chief Video Officer from Culture Machine. Also hired is Ankita Chawla who has been appointed Chief of Social Voice who has worked with NDTV, Webchutney and Wunderman International in the past. Meanwhile, Urvashi Pant has been appointed as Chief Content Officer whose last stint was as deputy editor of Femina.

     

  • The Put Chutney Show’ will air on Star Vijay every Sunday, 12 noon

    Culture Machine’s Put Chutney goes to television with Star Vijay

    By A Correspondent

     

    Culture Machine’s ‘Put Chutney’, the leading Tamil digital media brand, is now foraying into television with Star Vijay starting July 2.

     

    Tuhin Menon

    Said Tuhin Menon, President, Culture Machine on the arrangement: “’Put Chutney has grown in the hearts and minds of viewers to occupy a pivotal spot in the cultural milieu of Tamil speaking audiences globally. This deal with Star Vijay represents a major extension of the brand, which now straddles both digital and linear platforms. We could not have found a better partner than Star Vijay to take the Put Chutney brand to the next level, through a unique one hour show that is guaranteed to delight loyal and new audiences alike”.

     

     

    Krishnan Kutty

    Added Krishnan Kutty, General Manager, Vijay TV: “We at Vijay TV believe in partnering with the most exciting creative minds in the business. In Put Chutney, we found a partner who we believe will push the boundary in the comedy genre and who share our commitment in providing the most cutting edge content to Tamil consumers.”

     

  • Siddharth Narula promoted to Chief Revenue Officer, Aditya Aima joins as Business Head – ASEAN and Minal Sharma joins as National Sales Head

    Culture Machine expands technology business into ASEAN

    By A Correspondent

     

    Digital media network Culture Machine has reorganised its sales team as Siddharth Narula, who served as the President – Revenue has been promoted to Chief Revenue Officer, overlooking the expansion of the firm’s technology sales footprint in International Markets, starting with South East Asia and North America.

     

    Aditya Aima, has joined as the Business Head – ASEAN for Culture Machine, operating out of Malaysia. Aditya will overlook the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers.

     

    Minal Sharma, has joined as the National Sales Head, overlooking all sales for Culture Machine’s Studios and Media Brands. Minal joins the Culture Machine team with over 16 years of experience across leading media and entertainment brands.

     

    Narula will continue to report into Sameer Pitalwalla, CEO & Co-Founder, Culture Machine while Aima and Sharma will report into Siddharth Narula.

     

    Said Pitalwalla: “Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic Media business.”

     

    Added Narula:“2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led to hundreds of global and local brands to collaborate with us, resulting in award winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Minal and Aditya will help catalyse the process.”

     

  • It features the celebrated Chef Vikas Khanna who urges people to pledge a fistful to feed a child

    Being Indian & Quaker Oats unveil festive video campaign

    By A Correspondent

     

    As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian along with Quaker Oats, have released a video ‘Ek Muthi Sonu ke Naam’ to urge people to pause and spare a thought to the millions of children who go hungry. The video is based on the vision behind the noble #QuakerFeedAChild initiative.

     

    Said Deepika Warrior, Vice President – Nutrition Category, PepsiCo India: “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child.”

     

    A Being Indian statement read: “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society.”

     

  • Online video growth fuels boom in India’s YouTube creator community

    Culture Machine, OML, Qyuki and TVF announce new properties on YouTube

     

     

    On the eve of YouTube FanFest, YouTube announced that content partners Culture Machine, OML, Qyuki, and The Viral Fever (TVF) were set to launch four new original properties on YouTube.

     

    First out of the gate in April will be #LaughterGames, where nine comedy creators will launch their own comedy web series, featuring among others, YouTube comedians such as East India Comedy, Put Chutney and Kenny Sebastian, who are also starring in today’s YouTube FanFest. In the coming months, Culture Machine will be launching Beauty Hunt, a beauty/style-centric program, while OML will launch season 2 of its successful Comedy Hunt, the search for India’s next top comedy act. Qyuki will launch Jammin’, a show featuring Bollywood composers and YouTube music creators, while veteran web show creators TVF will be launching a search for the next generation of web series creators. In the South,  we will also see a Tamil Comedy Hunt with Vision Time, a Telugu Comedy Hunt with ETV, and Katha, a Tamil/Telugu web series property, later in the year.

     

    Satya Raghavan, Head of Entertainment Content at YouTube India, said, “India has undergone a content creator revolution. Over the last few years, Indian YouTube creators have gained millions of new subscribers and have taken over the imagination of the youth in India. In our view 2015 was a breakout year for the young industry and the ecosystem has really evolved in India, with mobile driving massive growth for online video consumption. Now, we’re seeing online creators break open the gates for a whole new kind of entertainment for Indians online, with advertisers looking to tap into this space in a meaningful way.”

     

  • Ties up with Tubefilter and dick clark productions. First Internationally Localized Version of the Streamy Awards

    Culture Machine brings Streamy Awards to India

    By A Correspondent

     

    Culture Machine in partnership with Tubefilter and dick clark productions has brought the first internationally localized version of the Streamy Awards which honor the best in YouTube, Facebook, online video and the creators behind it, to India. The awards show will be produced for audiences in India and South Asian territories including Bangladesh, Pakistan, Sri Lanka, Nepal, and Bhutan.

     

    “The prestigious Streamy Awards are a perfect fit with Culture Machine’s vision of creating entertainment for the Internet generation,” said Sameer Pitalwalla, CEO and Co-Founder of Culture Machine. “The South Asian market is amongst the top 3 Internet markets in the world, and our partnership with Tubefilter and dick clark productions is a step towards providing a platform that recognizes achievements for those pushing the boundaries of entertainment on the Interwebs.”

     

    “Online video and digital entertainment is indeed a global phenomenon that has brought us closer than ever before, but the world still remains a mosaic of many diverse cultures and the creative communities that surround them,“ said Streamy Awards creator Drew Baldwin. “From the beginning, the Streamy Awards have always strived to showcase digital entertainment to broader audiences, and our partnership with Culture Machine marks an important first step in our mission to celebrate excellence in online video, no matter in what part of the world it is made.”

     

    Our partnership with Culture Machine represents all of the elements we feel necessary for success in localizing the show,” said Mark Rafalowski, EVP, International Distribution, dick clark productions. “Digital networks and traditional media companies recognize the Streamy Awards as a truly unique program that bridges media consumption patterns across multiple demographics.”

     

    The international partnership was announced at MIPCOM, the year’s most anticipated global market for entertainment content across all platforms, where Tubefilter and dick clark productions will continue to pursue the development of localized versions of the Streamy Awards for additional international territories in the next year.

     

  • The brand commissions Culture Machine to launch a video on vada pav day

    Jumboking unveils campaign to popularise ‘vada pav’

    By A Correspondent

     

    Standing committed to its pledge of making ‘Vada Pav’ the national snack of India, Jumboking has launched a film titled, ‘One day, I will be King.’

     

    The video film created by Culture Machine, is a fast paced narrative of 5 stories that capture the challenges that people face and their efforts to overcome them. The film has been launched on the eve of ‘Vada Pav day’ which Jumboking celebrates, pan -India.

     

    Launched on Youtube, the film sees Jumboking reiterating the positioning of vada pav as an everyday snack for people on the go. Dheeraj Gupta, Founder and MD, Jumboking commented, “Jumboking has always known that vada pav is probably the coolest food in India- simply because of how easy it is to have on the move. As perceptions go; everyone from MS Dhoni, to Sachin Tendulkar, two very cool achievers love the vada pav. I guess Shakira has to have it next,” he adds on a light note.

     

    Speaking about the film, Deepak Raj, APAC revenue head of Culture Machine said, “The core audience & the brand Jumboking resonates the same motive to reach visions of extraordinary heights. With the video campaign, which is more brand persona led than tactical, we are rooted to the cause of empowering the young & the mobile in their pursuit, where we salute the king or the visionary in them and the king in all of us. The film was shot extensively at multiple locations across Mumbai with special lens over a period of three​ days.”

     

    With this campaign, Jumboking wanted to shift the focus to our consumers who have dreams in their eyes and courage in their hearts; to make it despite all odds.

     

  • A new technology solution that combines Big Data and Content, across platforms, to glean incredible new insights into audiences, content and brands

    Culture Machine unveils tech solutions for data analysis

    By A Correspondent

     

    Sameer Pitalwalla and Venkat Prasad

    Leading digital video start-up Culture Machine has launched Intelligence Machine, a new technology that combines data and content across platforms to uncover new insights into audiences, content and brands.

     

    “Social platforms in today’s world are just like a cable operator. YouTube, Facebook and Twitter are all video platforms and knowing what content to create for each is what makes a brand successful online,” said Sameer Pitalwalla, CEO and Co-Founder, Culture Machine. Intelligence Machine identifies metrics for brands and content creators, from earned and owned videos to content formats, geographic presence, trending topics and audience communities. These help the brand in being abreast about what consumers want and what video content needs to be generated. The new technology also benchmarks the brands against its competitors on the digital platform and thus gives them an opportunity to move up the ladder. Intelligence Machine also enables a user to discover successful content formats for an audience segment in a particular industry and geography that pertains to them.

     

    “The method of media consumption is changing over the years. Earlier, television was the only source of video generation, today we’re in the internet era,” said Venkat Prasad, COO/CTO and Co-Founder, Culture Machine as he talked about the rationale behind Intelligence Machine. Intelligence Machine collects data, crunches the data and separates it out into various elements. This data is then used to identify consumer trends and patterns and develop meaningful insights. “About one billion videos are crunched daily,” Mr Prasad said.

     

    As content becomes available online, there is a whole bunch of subcultures and communities that have emerged, like in the beauty space you have DIY videos, styling videos etc, Sameer illustrates, highlighting the importance of a thorough study of data before putting your content out there. Intelligence Machine however cannot tell a brand what it should do; it will merely give you in adequate detail a performance review of sorts. It will let a brand know current trends; for example, in the winter season videos on how to keep your skin moisturised and how to prevent dry skin were some of the leading hits as that was the trend then, however now in the summer videos on how to prevent sunburn, etc are the hot topics. Data like this is passed on to the brand or any content creator and thus helps them get a clear idea of what the consumer wants.

     

    “We think our product has a lot of potential, but we haven’t approached advertisers yet. We hope our product will speak for itself. As of now we want to bring it out into the market and see the response we get,” Mr Prasad added.

     

    Besides data analysis, Culture Machine also produces its own content which contributes to a major portion of the overall business. Higher versions of Intelligence Machine are also a work in progress Mr Pitalwalla informed and these will be in the market soon.

     

  • Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent

    Culture Machine gets What’s Trending to India

    By A Correspondent

     

    Culture Machine has announced a strategic tie-up with US-based network What’s Trending. Culture Machine will launch the India channel/network for What’s Trending and create exclusive programming under the brand for the region. This strategic alliance will not only strengthen Culture Machine’s leadership in the space but also provide digital consumers with a wide array of international quality content.

     

    Through this alliance, Culture Machine will work closely with What’s Trending to create content, featuring talents and brands across the Indian sub-continent and syndicate What’s Trending India and International content in the region. Culture Machine will use its network strength of over 500 YouTube creators, brands, state-of-the-art production facilities and proprietary technology capabilities to grow the What’s Trending brand in the country.

     

    “Culture Machine and What’s Trending both work with the core objective of creating entertaining, trending and shareable digital video content that reaches out to audiences at scale through powerful, creative and path-breaking digital programming. This alliance is a perfect match. We are delighted to partner with What’s Trending and spearhead the first international digital format partnership in the space,” said Sameer Pitalwalla, CEO, Culture Machine.

     

    Venkat Prasad, COO, Culture Machine added, “Culture Machine’s has a unique unmatched understanding of the India’s digital market and through our proprietary technology we not only understand what the audience sitting online want but have capability deliver it and at scale, consistently, time and again. We are confident of our capabilities of providing the best platform to What’s Trending in India and make the brand grow in the region.”