MxMIndia

Tag: CTSI South Asia

  • To raise awareness on Head & Neck cancer

    American Oncology Institute campaign

    Cancer hospital network American Oncology Institute (AOI) has launched an awareness campaign #BreakTheHabit for a Safer Tomorrow,” aimed at raising awareness about head and neck cancer. This campaign is an extension of the “Kal Ki Soch” short film released last year.

    Talking about the campaign, Harish Trivedi, CEO, CTSI-South Asia, said: “The rise in head and neck cancers in India is largely attributed to widespread tobacco usage. Crafting a campaign that captures the attention of our target audience, particularly the youth, presents unique challenges. It is crucial to select the appropriate message and platform, maintaining both creativity and simplicity. Our recent initiative, #BreakTheHabit, aims to bridge the gap in communication regarding the risk factors associated with head and neck cancers. Leveraging social media and a strategic media mix, we seek to raise awareness about the significant risks associated with tobacco and alcohol use in relation to these cancers. Our campaign focuses on addressing these modifiable risk factors through targeted prevention and cessation efforts, crucial for reducing the burden of this debilitating disease. With promising initial engagement, our goal is to reach a broader audience and enhance understanding of head and neck cancer awareness.”

  • To observe World No Tobacco Day on May 31

    American Oncology Institute spreads awareness on Oral & Mouth Cancer

    By Our Staff

     

    The American Oncology Institute (AOI) has launched an awareness campaign on oral and mouth cancer to observe World No Tobacco Day on May 31. As part of this campaign, AOI has conceptualised and released a short film on public health interest called Kal Ki Soch. The digital campaign is live across AOI’s social media channels and further released in 10+ states in the form of outdoor and other in-house advertising.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI South Asia, said: “Working on a campaign relating to healthcare comes with its unique set of challenges that are unlike any other industry. We must choose the right message and medium keeping the creativity intact yet very simple. Our latest campaign on Oral Cancer awareness is specially curated to close the gap between communication and relevant messaging. Tapping into the power of social media, with a right media mix, we aim to create awareness that smokeless tobacco products are not an alternative and can cause cancer. As a part of this campaign a short film ‘Kal Ki Soch’ is issued in public health interest. We are already seeing a traction in the campaign, and I hope to reach to a larger set of audience to spread awareness on Oral & Mouth Cancer.”