MxMIndia

Tag: Crossword

  • It was created by communications agency Jack in the Box Worldwide on the occasion of International Crossword Day on December 21

    Wai Wai Noodles create waves on Crossword Day

    By A Correspondent

     

    Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by communications agency, Jack in the Box Worldwide on the occasion of International Crossword Day on December 21. To reach out to their audience, Wai Wai ran a food crossword contes  on the Facebook and Twitter handles of Wai Wai India.

     

    Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! Ten lucky winners from Twitter and five from Facebook took home gift vouchers. The contest was a hit on social media and reached close to 55,000 people with an engagement of 13,368. On Twitter, the #WaiWaiCrossword contest gained more than 121,000 impressions! The brand received over 4,000 tweets, 5,000 replies at an engagement rate of 14%!

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide: “With the festive season on and everyone talking about Christmas and New Year, we wanted the concept to be original and unique. A crossword and snacking both go hand in hand. So we combined the game with food and came up with the #WaiWaiCrossword contest.”

     

  • A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'

    A Comms’ summer plans to catch young consumers

    By A Correspondent

     

    The annual Indian season of holidays has begun and brands across the country are actively trying to catch the attention of children and young adults. Aurora Comms, or A Comms, the country’s largest shopper marketing and retail media network, is in buzz mode as well and its latest shopper marketing campaign has connected two brands to the leading book store, Crossword.

    The ‘Crossword Children’s Fest’, a month-long event involving readings, author interactions and fun activities begins this week, and A Comms has brought to the platform Tata i-Shakti Unpolished pulses and Little Millenium in a special brand-consumers’ connect initiative.

     

    Through effective shopper marketing, A Comms has ensured the fest’s audiences are exposed to communications from the two brands.

     

    Tata i-Shakti, a range of sorted, graded and unpolished dals for a healthier you and Little Millenium, one ofIndia’s leading pre-school chains are the official sponsors for the activity.

     

    “Shopper marketing focuses on reaching out to consumers in a relevant manner. Tata i-Shakti’s communication has been planned out to reach out to healthy minds. Little Millennium’s association is to drive their messaging stronger in children-parents community,” said Samir Vithlani, Director – Key Acounts from A Comms.

     

    Mr Jagannath, National Head – Franchising operations, Educomp Schools is positive about this exposure. “At Little Millennium, our vision is to enable, energize and enhance childhood by igniting a passion to read among children from a tender age. This association with Crossword Children Festival shares our vision.”

     

    Crossword’s successful fest, which is currently active not only at metros such as Mumbai andDelhibut also tier-II cities such asBhopal,Indoreand Vijaywada, promises to take Tata  i-Shakti Pulses and Little Millenium to their target audiences over the coming month.