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Tag: Crompton

  •  “Silence Bhi aur Energy Savings Bhi” is what the campaign is called

    Crompton launches new TVC campaign

    By A Correspondent

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for the launch of a new range of SilentPro ceiling fans. It is conceptualised by BBDO India.

     

    Speaking about the company’s latest campaign, Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd. said: “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people.“

     

    Said Hemant Shringy, Chief Creative Officer, BBDO Mumbai: “The noise of a fan is something that we are so used to that we don’t realise how we have compromised our lives around it. We speak loudly, we keep the television volume high and often miss out some moments and conversations. Only once we experienced Crompton SilentPro did we realize what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. We really just highlighted the reactions that we all had. Because just like the husband in the film, we too felt, ‘Sab fans awaaz karte hain’ (all fans make noise). And that made room for interesting banter between our couple. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.”

     

     

  • The 360-degree campaign will be launched on television and will further be amplified through various other mediums

    Crompton launches TVC for water heaters

    By A Correspondent

     

    Crompton Greaves Consumer Electricals announced the launch of its first ever campaign titled – ‘Perfect Hot Water’ for its newly launched range of water heaters.

     

    Speaking about the campaign, Sachin Phartiyal, Vice President, Appliance Business – Crompton Greaves Consumer Electricals said: “We’re very excited to launch our first ever TVC campaign for water heaters. Water heaters have become a significant part of our lifestyle and are considered as one of the most important appliances of the household. This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences. Taking advantage of this modern amenity in order to make life more convenient and comfortable we have launched this new range of water heaters with triple shield technology. Through this campaign we wanted to showcase the most valued factor of the product in an effective manner.”

     

     

  • Air Buddy highlights the ease of a sweat–free cooking without disturbing the gas flames in the kitchen

    Crompton unveils its new digital campaign titled #CookSweatFree

    By A Correspondent

     

    Crompton Greaves Consumer Electricals has unveiled a new digital campaign – #CookSweatFree for its innovative kitchen fan – Air Buddy to highlight the ease of a sweat–free cooking without disturbing the gas flames in the kitchen.

     

    Said Rangarajan Sriram, Vice President Fans, Crompton Greaves: “Crompton engineers products that provide meaningful benefits to consumers. The consumer insight we came upon is that, while cooking, the fan is always switched off when the gas is on. The Air Buddy kitchen fan is designed in such a way that, for the first time, you can have your fan on in the kitchen and enjoy soft, focused air flow without disturbing the gas flames. A simple consumer insight has allowed us to cater to this need and enabled us to innovate for a more comfortable and convenient experience. Through this campaign we wanted to showcase the differential factor of the product in an effective manner.”

     

    Added Saumil Mehta, VP, Solutions, Schbang: “Crompton Air Buddy is a very unique product born out of a core consumer insight and need. When we delved deep into our TG we realized that there is a need gap when it comes to switching a fan on while cooking in the kitchen. Popular wisdom & habit dictates “Gas on = Fan Off”. Crompton picked up on this insight and tailor-made solution to enhance the consumers’ cooking experience while in the kitchen. Digital played an important role in the mix right from creating awareness amongst our TG by reaching out to the right audience on YT looking out for Recipe videos, remarketing with the relevant product benefits & finally closing the loop by leading the TG back to ecommerce platforms for conversion. The results have been quite promising with 5.7 million impressions delivered and more than a lakh clicks to ecommerce in just five days.”