MxMIndia

Tag: Croma

  • Campaign conceptualised by inhouse Croma Team

    Croma kicks off the End-of-the-Year Campaign in TN mkt

    By Our Staff

     

    Croma has kicked off the End-of-the-Year Campaign, the “Mega Exchange Festival” in the Tamil Nadu market with a series of DVCs encouraging consumers to part ways with outdated electronics and embrace the future with the latest electronic gadgets.

     

    The campaign has been conceptualised by the inhouse Croma Team, directed by Mumbai-based and Chennai-born film-maker S V Ashwathram and executed by Useful Garbage Creations.

     

    Speaking on the campaign in Tamil Nadu, Shibashish Roy, the Chief Operating Officer at Croma said: “We launched our first store in Tamil Nadu in 2009, and since then, we have scaled up to 25 plus stores to cater to the growing demand. We’re aligned with the discerning preferences of Tamil Nadu residents, and our ‘End-of-the-Year’ campaign embodies our dedication to exceptional service, offering a diverse range of gadgets. We’re excited to evolve alongside evolving needs and contribute to the state’s vibrant electronic retail landscape.”

     

     

  • Titled 'Festival of Dreams'

    Croma campaign for Durga Puja

    By Our Staff

     

    Croma has rolled out its Festival of Dreams Campaign to celebrate Durga Puja.

     

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Shibashish Roy, Chief Operating Officer, Croma, said: “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

     

  • The marketing approach aims to maximise reach and consumer engagement

    Croma launches I-Day Campaign

    By Our Staff

     

    Croma has launched a series of digital films as part of its Independence Day Campaign, “Let Freedom Find You.”

     

    Conceptualised by Croma, directed by Gaurav Gupta, and executed by Mothership Productions, the campaign comprises three 10-seconders.

     

    Commenting on the campaign, Shibashish Roy, Chief Operating Officer Croma, said: “We believe technology is more than just a tool; it’s a way to limitless freedom. Our ‘Let Freedom Find You’ campaign shows how technology lets us escape the ordinary, find joy, creativity, and express ourselves. We are passionately committed to inspiring people to find their unique journey to freedom as they seamlessly integrate technology in every aspect of their lives.”

     

  • To celebrate the beginning of the new academic year

    Croma rolls out Back to Campus campaign

    By Our Staff

     

    Croma has launched a series of digital films as part of its Back to Campus campaign. The engaging films embody the spirit of Gen Z students and the vital role electronics play in their lives. The films seamlessly integrate laptops, tablets, smartphones, smart watches, headphones, and earphones, showcasing Croma’s commitment to providing a wide range of options to cater to the diverse needs of students.

     

    Conceptualized by the in-house creative team at Croma, directed by Jeet Lotia, and executed by Useful Garbage Creations, the digital films highlight the campaign’s theme, ‘We Got You.’

     

    Said Shibashish Roy, Chief Operating Officer, Croma: “The beginning of an academic year is a time filled with possibilities and endless opportunities,”. “We recognize the significance of this transition in the lives of students and want to assure them that even though everything is about to change, we will always be there for them. Our tagline — #WeGotYou – embodies this sentiment as well as our commitment to providing the best products and a seamless shopping experience as they embark on this new leg of their journey. So, whether you’re looking for a laptop or a wireless headphone, a smartphone, or a tablet, know that we will always have your back.”

     

  • Produced by Useful Garbage Creations

    Croma launches campaign for R-Day

    By Our Staff

     

    Croma releases a film for Republic Day. It is based on the true event of a Croma customer conceptualized by the Croma in-house creative team, produced by Useful Garbage Creations and directed by Gaurav Gupta.

     

    Croma’s digital campaign #ConstitutionOfJoy expresses Croma’s dedication to provide its customers with the best-in-class end-to-end shopping experience and understands that behind every small electronic there are countless memories.

     

  • Brings the Pujo campaign to life with a digital film #CroMaaAsche

    Croma rolls out new festive season campaign

    By Our Staff

     

    On the occasion of Durga Puja, electronics retailer Croma has released a digital film for its festive sale.

     

    Said Avijit Mitra, MD & CEO, Croma-Infiniti Retail Ltd: “At Croma, we are extremely upbeat about the upcoming Durga Pujo festival and expect strong double digit growth in line with the recent trend in the rest of the country that we enjoyed in the Independence Day and Onam sales. Clearly, our customers are upgrading to better gadgets in all our stores across the country. We have curated exceptional offers and exciting gadgets, and we will try our utmost to deliver a delightful experience to our customers in the Durga Pujo Sale.”

     

  • The agency will handle media strategy and buying rights

    Carat India wins Croma mandate

    By Our Staff

     

    Carat has bagged the media mandate for Croma, the retail chain for consumer electronics and durables. As per the mandate, Carat India will oversee the brand’s media planning and buying rights (Traditional + Digital).

     

    Anita Kotwani
    Anita Kotwani

    Commenting on the win, Anita Kotwani, CEO, Carat India said: “We are backed by a consumer understanding proprietary framework, Designing for People (DFP), which is strong & always relevant. It is inspired by design thinking which enables us to help brands with an in-depth understanding of their consumers. Our single-source consumer-connected system is the key differentiator in the Indian market. It has the ability to drive full-funnel client outcomes. Our ability to stay ahead of the curve in the tools and tech space by showcasing a unified holistic view of the consumers has been a key tenet that helped us clinch the business.”

     

    Shibashish Roy
    Shibashish Roy

    Added Shibashish Roy, Chief Business Officer (eCommerce & Marketing), Croma – Infiniti Retail: “We are expanding our presence in India by strengthening our omnichannel proposition with digital initiatives and aggressive store expansion plans. We look forward to working with Carat India as our media planning partner to further build on the Croma brand.”

     

    The account size is not known.

     

  • A series of TVCs with tagline 'Things Happen @ Croma'

    Croma launches new campaign for festive season

    By Our Staff

     

    Croma has launched a series of short commercials to bring in the festive season. Conceptualised and executed by Native Films, ‘Things Happen @ Croma’ campaign kicks-off with a TVC that focuses on the smartphone category, which continues to be among the top two selling categories during the festive season, alongside TVs.

     

    Said Shibashish Roy, Chief Business Officer – eCommerce & Marketing, Croma: “For the past 15 years, Croma has helped customers make the best choices to meet their needs. The last 18 months have brought many lifestyle changes, which has triggered the need for the customers to look for greater convenience and productivity by upgrading devices or acquiring new ones. Our new campaign highlights Croma’s understanding of the customer, as we have a ringside view of these lifestyle changes and continue to help customers make the right choices, be it in gadgets, appliances or accessories.”

     

    Added Prithvi Raj Luthra, Founder, Native Films: “Croma gave us a simple brief to devise a campaign around evolving consumer sentiments. We took instances of key lifestyle changes and decided to use interesting characters that reflect some facets of the emerging Indian consumer, leaving a very authentic and relatable impression in the minds of the consumers about the brand.”

     

  • The detailed brief can be downloaded from www.timespowerofprint.com

    Times Power of Print launches 4th edition

    By Our Staff

     

    Times Power of Print (POP) has entered its fourth year year. The Times of India group has invited creative minds to build impactful print campaigns :that can make a big difference”.

     

    Infiniti Retail Ltd (Croma) has continued its association for the second consecutive year. The detailed brief can be downloaded from www.timespowerofprint.com

     

    Said Partha Sinha, President, Times Response: “There is no better medium than print to influence change, opinions and behaviour. It is also a medium that enables the highest level of innovation and messaging that can be put forth in a very compelling manner. Times Power of Print has been at the forefront of influencing change through creativity and has supported very relevant subjects in the last three years. We are very happy to continue our association with Croma on an extremely important subject given the times we live in. The aim of this initiative is to ignite and direct creative passion and the potential of print to have a large impact on society”.

     

    Added Ritesh Ghosal, CMO, Infiniti Retail Ltd. (Croma): “To move beyond the pandemic, we need to step out in the world and resume our productive lives and the mask is an essential safe-guard against a resurgence of infections. Till date, India as a society has achieved limited success in persuading people to wear masks in public. A false sense of invincibility combined with the mistaken belief that the mask is intended to protect the wearer from the world has led to compliance only by some people and some of the time. Croma which started serving customers in its physical stores since early June has witnessed this reluctance to comply among customers first hand. I believe the answer lies in educating the individual – creating awareness that the mask actually helps protect his loved ones from him rather than him from the rest of the world.”

     

    The contest will be open to all communication agencies – Creative, Media, Digital, PR and students above the age of 16. Students will stand a chance to win an Internship and vouchers from Croma.

     

     

  • The account will be managed by agency's Mumbai's office

    WatConsult bags digital mandate for Croma

    By A Correspondent

     

    WatConsult has won the digital media duties for Tata Group’s Infinity Retail owned – Croma. As the agency on record, WATConsult will be managing the brand’s digital presence across verticals.

     

    Speaking on the win, Rajiv Dingra, Founder & CEO, WatConsult said “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”

     

    Ritesh Ghosal

    On appointing WatConsult for the social mandate, Ritesh Ghosal, CMO, Croma added:  “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WatConsult brings onto the table & looking forward to working with the energetic team.”

     

     

  • It promises customers more than just a good deal with ‘Assured Lifetime Service’

    Croma’s new campaign assures customers of a brighter tomorrow

    By A Correspondent

     

    Croma has launched a new campaign for the festive season that promises customers more than just a good deal with ‘Assured Lifetime Service’.

     

    Said Ritesh Ghosal, CMO of the chain of stores: “The series of TVCs serve to drive the message ‘Buy from Croma and we take care of all your service needs for life!’ Years ago, we realized that customers face issues in accessing service for their products after purchase – from misplaced invoices and guarantee cards, contact details for a brand, to locating a service centre – there are many gaps. Croma as a practice, facilitates resolution in all such cases. For this year’s festive campaign, we decided to highlight this unique service of ours. The prevalent environment in which retailers try to out-shout each other in media and out-bid each other on the shop-floor makes this message relevant and refreshing.”

     

    Talking about the TVCs, KS Chax, Chief Creative Officer, Tidal 7 said: “The one line brief was to come up with an innovative campaign that shows the comfort and reassurance that Croma provides its customers with their Assured Lifetime Service promise. The starting point of the campaign was the uncertainty and frustration people normally face in getting their products repaired. Our insight was the enormous reassurance a human face provides in this context.  The fun was in doing it with our collective tongues firmly in our cheeks, so we wouldn’t end up being pompous, predictable or boring. We haven’t just put a face to the promise, we have given it a cool, fun personality, as well”

     

     

  • To promote the exchange program, Croma has released an ad campaign that has been conceptualized and created by Tidal 7

    Croma urges customers to upgrade to a new laptop

    By A Correspondent

     

    Croma has unveiled its ‘Upgrade Life’ campaign that is conceptualised on its vision of promoting responsible consumerism.

     

    Said Ritesh Ghosal, CMO, Croma: “We realised that in today’s day and age, an evolved user loses patience with her/ his old gadget rather quickly when the device fails to keep pace with their needs. With the shortened product life cycle of gadgets, the final residual value of the product realised is also quite low. To counter this, we at Croma devised a unique exchange program wherein the customer has a chance to ‘Upgrade’ someone else’s life by donating their old functional laptop,which will then be handed over to someone who is more in needs of it. With this, we intend to ensure that everyone has an opportunity to begin their very own Digital Journey.”

     

    To promote the exchange programme, Croma has released an ad campaign that has been conceptualised and created by Tidal 7. Talking about the TVC, KC Chax, Creative Director, Tidal 7 said: “We had a simple brief of devising a campaign around ‘Upgrading Lives’. The insight to the campaign was the basic understanding of how people run out of patience when their gadgets fail to keep pace with them. When we learnt of the innovative exchange offer, we realized we had to match it with an ad film which conveyed the message without being too preachy about it. Thus out of this simple insight was born an interesting and engaging TVC.”