Crocs footwear has unveiled its new campaign, ‘Splash Your Style. It is conceptualised and produced by Kulfi Collective.
Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/ LATAM/India and Hey Dude International Marketing Vice President said: “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”
Added Mitali Sharma, VP Production at Kulfi Collective: “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.”
Crocs has launched the fourth year of its ‘Come as you are’ global marketing campaign including new talent and product innovations.