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Tag: Criteo

  • According to 2021 data, home furnishing and food topped the list of shopping categories

    Criteo releases festive seasonality data

    By Our Staff

     

    Criteo, the global technology company that provides online display advertisements, has released the findings from the 2021 and 2020 festive seasonality data. According to the 2021 data, home furnishing and food topped the list of the most popular shopping categories with +42% and 18% sales 5 days before Diwali.

     

    Criteo’s data further revealed that this year marketers witnessed an early shopping hype during pre-Diwali from late September 2021, compared to mid-October in 2020. The highest peak observed during the period of the Big Billion Days was on October 3rd 2021, representing an overall Y-O-Y daily sales of 200% with the first 7 days of September 2020 as a baseline.

     

    Said Taranjeet Singh, Managing Director of Southeast Asia and India, Criteo: “The Indian E-commerce industry had seen a categorial upsurge, enabling marketers to invest more in digital advertising including mobile marketing. We observed that consumers apply the basket and sales strategy during e-commerce sales specifically for the Big Billion Days period, wherein consumers place their items into shopping carts prior to the date of sale and complete their transaction while the platform commerce sale goes live. In Criteo’s 2020 data, it can be seen that people started to look into items approximately 3 days before, recording 120.8% in the indexed basket. Moreover, growing trends of video ads indicate that video is gaining importance this festive season. According to Criteo’s 2021 Holiday Commerce Report, consumers are receptive to ads when they’re watching videos and will take actions like searching for and purchasing the products they’ve seen.”

     

    The 2020 and 2021 data additionally reveal deeper insights on the evolving e-commerce trends expected this year:

     

    With September 2020 as a baseline, approximately 86% pre-Diwali daily sales were noticed in October 2020, whereas 2021 detected 200% of daily sales in the end of September, marking the beginning of the Big Billion Days period.

     

    With the first seven days of October 2021 as a baseline, festive shopping started one month prior to Diwali in 2021, with +27% spike.

     

    For the rest of October, the sales remain moderate, however, there are two small increases around October 17 and 2, although it didn’t exceed the trend observed at the beginning of the month.

     

  • Reveals roadmap for future of open internet during Company’s investor day

    Criteo unveils new branding

    By Our Staff

     

    Criteo, the global technology company that provides the world’s leading Commerce Media Platform, has unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual identity, and brand positioning, “The Future is Wide Open.”

     

    The rebrand marks Criteo’s commitment to supporting a fair and open internet that enables discovery, innovation, and choice. It also speaks to the vast opportunity Criteo can capitalize on as it prepares for the future of advertising without cookies.

     

    Said Megan Clarken, Chief Executive Officer at Criteo: “The time is right for a new brand identity and rally cry, as we use our massive strength in data and technology to re-establish Criteo’s leadership within the advertising industry and set an optimistic tone for the future of the open internet, for everyone.”

     

    Added Todd Parsons, Chief Product Officer at Criteo: “When we say, ‘The Future is Wide Open,’ we’re talking about the tremendous possibilities Criteo’s unique dataset presents for improving every consumer experience on the open internet,” “Cookies might be going away, but we view it as an opportunity to evolve our product strategy to deliver greater benefits than ever to consumers and our customers.”

     

     

  • To further accelerate growth in India and Indonesia

    Criteo and Httpool announce partnership

    By Our Staff

     

    Httpool and Criteo have announced the appointment of Httpool as Criteo’s official adsales partner for India and Indonesia. Criteo is evolving to be a world’s leading Commerce Media Platform and driving its growth through machine-learning and AI technology, data and performance at scale, and measurable ROI for brands, retailers, and agencies. Through Criteo’s Ad Sales Partner Program with Httpool, Criteo is further accelerating its growth in India and Indonesia, providing full-funnel marketing solutions aimed at driving profits and sales for retailers and brands.

     

    Said Taranjeet Singh, Managing Director of SEA & India, Criteo: “We are pleased to announce the official adsales partnership with Httpool in India and Indonesia. We look forward to extending our support further and equipping marketers in these growing markets with Criteo’s trusted and impactful advertising solutions through this partnership.”

     

    Added Pankaj Jain, Partner Director, Native India & SEA, Httpool: “We are extremely excited to be the ad sales partner for Criteo. It’s one of the very few technology platforms that can successfully build a vast network of publishers with the ability to target online shoppers based on their interests and behaviour. Together, we aim to extend the platform to every advertiser by providing our best-dedicated team and ensuring we support advertisers at every stage.”

     

  • Share of digital marketing spend increased significantly

    Criteo report of Covid impact on marketing

    By Our Staff

    Criteo released its ‘Covid-19 Impact on Marketing’ report which surveyed senior marketers in India including CMOs and Heads of digital marketing. The report highlights the impact of Covid-19 on consumer buying behaviour and that it has led to more online sales and rapid digital transformation. The survey findings reveal the implications of Covid-19 for businesses, their priorities, challenges and digital marketing spend.

    Criteo surveyed 1,000 senior marketing executives globally, including 105 in India, to learn more about their plans for 2021.

    Said Taranjeet Singh, Managing Director of South East Asia and India, Criteo: “Our Survey focuses on marketing as the remote control to the success ladder for any business, especially during Covid-19. Digital transformation will continue to be a focus in 2021, as companies realise that we may never go back to ‘business as normal.’ By staying on the top of new trends, analysing the market insights, and understanding the growing customer demands and changes in behaviour, marketers can develop a successful marketing campaign for moving ahead in the future. Agility in all facets of business, especially marketing, will be a key to success.”

    In terms of digital marketing spend and re-allocation budgets, nearly all marketers in India have made changes to their strategy due to the pandemic. According to the survey it can be observed that Covid-19 resulted in more marketing spend across digital channels which will continue in the years ahead. 58% of marketers in India say their digital campaigns are too dependent on walled gardens. Digital marketing budgets have increased, but brand safety, and high dependency on Facebook, Google, and Amazon are big concerns (50%). Nearly half of the marketers in India say that their marketing budget commitments and new product/service launches are going ahead as planned. Events and outdoor marketing campaigns have been more negatively impacted.

    As a way forward, the survey highlights 51% of marketers say their budget for advertising on publisher websites and apps is likely to increase in 2021. Here, customer retention and expanding into new offerings are top objectives moving forward. Marketers in India confirm that digitalisation of business operations is their top priority (70%).

  • Criteo ad campaigns to scale up Gradeup business and boost e-learning

    Criteo collaborates with Gradeup

    By Our Staff

     

    Criteo has announced partnership with Gradeup to engage with users for online learning.

    Said Taranjeet Singh, Managing Director of South East Asia and India, Criteo: “Collaboration and strategic partnerships are fundamental to improving business outcomes. Our strategic partnership with various clients has help them increase the user base to their niche audience they wish to tap on. We, at Criteo, are delighted to render our pool of services which helps users and clients to get exactly what they desire for. In such unprecedented times, our success stories including Gradeup has helped us to ensure best-in-class offerings, services and better return on advertising spend.”

    Added Ankit Gautam, Gradeup’s Associate Vice President of Marketing: “Focusing on students ambitions, delivering specific guidance with impactful result; this is what we thrive for at Gradeup. To help more students achieve their goals, we are thrilled to announce our partnership with Criteo and work closely to create relevant digital display advertising which will help us generating good quality users at scale. This partnership represents undeniable momentum as today we see changing consumer behaviour along with a paradigm shift towards online learning.”

     

     

  • Taranjeet Singh, MD, SE Asia & India at Criteo, speaks on the digital adspends, third-party measurement and more

    Future (& Present) Bright 4 Digital Spends

     

    One of the few media professionals at the top who have had hands-on experience across all sectors – print, television, digital and OTT until earlier this year, Taranjeet Singh is Managing Director, Southeast Asia (SEA) and India of Criteo. Criteo is a global tech company working with top marketers for their advertising needs. That’s over 20,000 customers and thousands of publishers across the globe.

    Singh joined Criteo while the lockdown was on, after a breezy near-two-year run heading business at Zee5. And before that he was at BBC Worldwide, Outlook Publishing, The Pioneer and a short stint at NIIT. He is based in New Delhi.

    Taranjeet Singh spoke with MxMIndia Editor-in-Chief Pradyuman Maheshwari on a variety of issues around digital media – on adspends versus print and television, on third-party measurement and the overall outlook for the sector. And of course9+0-

    also around what Criteo has been doing.

    Watch. Enjoy. Like.

     

  • The report highlights the top trends observed for the e-commerce market in India

    Criteo report on on ‘golden quarter’ for e-comm

    By A Correspondent

     

    Criteo, the Nasdaq-listed company, has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the festive season starting Raksha Bandhan, Big Billion Days and Diwali. The report highlights the top trends observed for the e-commerce market in India. Criteo bills this as the ‘Golden Quarter’ as e-commerce clocks significantly high growth.

     

    KEY HIGHLIGHTS FROM THE REPORT

    :: Retail Recovery – 28% YoY increase in online retail sales

    :: Up to +343% – Sales of Flowers & Gifts categories increased in August 2019, compared to average in July during Raksha Bandhan

    :: 70% increase in sales for Food & Beverages during Raksha Bandhan. Previous year, it was increased by 50%, showcasing a significant increase up to 70% following the event

    :: Overall, retail sales up 39% for Big Billion Days, 27% on average during the entire week, compared to average in August.

    :: For every 1,000 visitors to Indian retailers, there is significantly more transactions than usual. The week of Big Billion Days represent +27% sales for +19% traffic

    :: 50% increase of App sales, just one month after Diwali 2019

    :: 32% increase in sales in the Food & Beverage category

    :: 16% travel upliftment & bookings just after Diwali 2019

     

    Overcoming such unprecedented times, online retail is back to pre-Covid-19 numbers, and steadily growing upwards since then. As 2020 sales are increasing progressively; 2019 data provides relevant context and describes the strong seasonality expected in coming weeks. According to the report, there has been a 28% year on year increase in the overall online retail sales.

     

    Speaking on the report, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said: “During these trying times, the Indian E-commerce industry has been on a steady upward growth trajectory showcasing a gradual shift of consumers towards E-commerce websites for purchases. Consumers have moved onto a stage where purchasing online has become their daily routine in order to fulfil all their demands for food, beverages and festive gifting. Expanding businesses on E-commerce platforms is the need of the hour. This golden quarter signals a revival in demand and consumer sentiment at large on ecommerce platforms.”

     

     

  • The newly launched report shows that while stuck at home, Indian mobile app users want to entertain themselves and shop online

    6 out of 10 Indian shoppers have downloaded streaming video apps: Criteo

    By A Correspondent

     

    Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has released a survey on the results of the impact of Covid-19 on downloads and usage on apps. The report is titled as ‘App User Behaviour in 2020: India’. Criteo’s research saw that apps are now indispensable for users to shop, connect with their loved ones and entertain themselves.

     

    According to the survey, two-thirds of Indian app users have downloaded a streaming video app to entertain themselves. The report highlights a change in online shopping trends as well. 45% of respondents downloaded a new retail shopping app in the last few weeks. 4 out of 10 respondents also said that they downloaded new apps for grocery/alcohol/food delivery in recent weeks.

     

    Key Insights:

    # 45% of respondents downloaded a new retail shopping app

    # 65% of Gen Z and millennials downloaded at least one video streaming app

    # 65% increase in downloads for social networking apps

    # 7 out of 10 Indians said they downloaded an app during quarantine after seeing an ad on social networks, on TV, or a different app

     

    The report highlights that Gen Z and millennials prefer to use mobile applications much more than the older generations. They have a higher preference and convenience for using apps, and this is true across most product categories. They are seeking out more streaming entertainment apps and gaming apps. 65% of Gen Z and millennials downloaded at least one video streaming app whereas, only 56% of boomers downloaded the same. However, boomers downloaded the news related apps 3% more than the millennials.

     

    With people spending most of their time at home, 4 in 10 Indians have also increased their app usage by spending more time shopping. Social networking apps have seen the most heightened download number, 65%. Video streaming and video conferencing apps have seen a high number of downloads as well, 63% and 52%, respectively.

     

    Said Taranjeet Singh, Managing Director of South East Asia and India, Criteo: “From buying groceries and meals to home entertainment and workouts, apps have shown their versality to cater to varying audience segments to meet their needs and wants. Covid-19 has fundamentally changed the relationship between mobile users and their apps, elevating their importance to users due to their convenience during these times. We see that this could continue to be the trend even in the recovery stages after lockdowns as consumers have experienced and enjoyed the benefits of using apps. Brands and retailers will have to build up their presence in this area to stay competitive in the long term.”

     

    Advertising is an extremely important player to promote an app. 7 out of 10 Indians said they downloaded an app during quarantine after seeing an ad on social networks, on TV, or a different app. 58% of respondents downloaded an app because of ‘Word of mouth’ and recommendations of family and friends.

     

    50% of millennials and 49% of boomers said that they were most likely to delete the apps they have downloaded due to the lockdown. Whereas 79% of millennials and 83% of boomers said that they plan to make an in-app purchase they downloaded during the lockdown.

    The survey also revealed that in the last 6 months, the highest share of respondents downloaded a streaming video app (85%), music app (81%), and/or retail shopping app (79%). It also highlighted that younger generations are slightly more likely than older ones to download a paid app.

  • Singh will steer Criteo’s business strategy for the region

    Taranjeet Singh appointed MD for SE Asia & India at Criteo

    By A Correspondent

     

    It’s now official. Criteo has announced the appointment of Taranjeet Singh as Managing Director, Southeast Asia (SEA) and India, to lead the market for the company. Singh will steer Criteo’s business strategy for the region, driving continued growth and building on the company’s current portfolio of customers which include Love, Bonito, Shopback, K&K Fashion, Tugo.vn, Tata CLIQ, and Nykaa. Singh was until recently with Zee5.

     

    Starting in New Delhi, Singh will oversee Criteo’s operations in SEA and India. He will work closely with the company’s regional leadership to strengthen Criteo’s current advertiser and partner relationships and spearhead new business development.

     

    Said Kenneth Pao, Executive Managing Director for Asia Pacific, Criteo: “Taranjeet brings a rich experience of more than 17 years of leadership experience within the media and technology industry in Asia Pacific. This pandemic has transformed many businesses. It has caused brands big and small to quickly pivot their marketing strategies to adapt to this new normal and social distancing economy. We are fortunate to be able to add Taranjeet to our leadership bench as we help our customers and partners provide as much value to their customers as possible during this time. We are also excited to have him on board to help propel the company’s vision to power marketers globally with trusted and impactful advertising.”

     

    Added Singh: “Online commerce is now the lifeblood for consumers. Online retail sales in SEA are experiencing a higher uplift in 2020 compared to last year, with peak sales growth of 141 per cent seen the week of 23 March. According to a consumer survey conducted by Criteo, the India report shows that half of consumers say they’ll purchase more online because of Covid-19 especially the millennials. The need for the internet is more pronounced than ever during this period. As brands adapt their marketing strategies to meet the current online demand, they need to continue to be customer-centric and focus on providing solutions for consumer concerns and pain points.”

     

     

  • Mobile platforms generate 36 percent of overall online traffic for Indian retail brands

    Criteo launches Performance Marketing Asia report

    By A Correspondent

     

    Performance Marketing firm Criteo has released its Asia report in partnership with Worldwide Business Research (WBR). Interviewing 400 senior marketing professionals, the report gives insights on digital marketing trends and consumer behaviour in APAC region with special focus on Indian market.

     

    According to the survey, 36 percent of online traffic for major retail, e-commerce & travel companies in India, comes from mobile websites and apps generating overall sales of 32 percent. Online traffic from mobile apps alone, comprised of 11 percent, which totally got converted into actual sales. With tremendous increase of smartphones, the rising use of social media platforms, e-commerce websites and the customer readiness to adopt new digital technologies, there has been an upsurge in growth of mobile traffic in India.

     

    Realising the significance of cross device advertising, 78 percent of digital marketers and advertisers expressed the importance to engage customers with a more personalised and focussed approach. SEO (Search Engine Optimization) helps advertisers in reaching users with more relevant and personalised ads across devices. About 74 percent of respondents feel that SEOs (Search Engine Optimization) will be experiencing maximum growth.

     

    Sharing his perspective, Dushyant Sapre, Commercial Director of Criteo India said, “With larger screen smartphones, fast wireless broadband and seamless synchronization between web and app, online sales via mobiles websites and apps are experiencing a remarkable increase in overall sales in India. Thus, mobile websites and mobile apps are soon becoming the most preferred medium for advertisers to personally engage with users. Many brands today are understanding the importance of mobile and cross- device advertising.”

     

    He further added, “M-commerce and E-commerce are on rise in India, and the number of devices through which customers interact with brands during the shopping journey is also increasing. It has hence become equally important for brands to connect with their users strategically and personalise their brand strategy. Companies should also focus on building a powerful case for internal transformation and development amongst management of teams, enhancing their own technological knowledge, and perhaps most crucially, partnering with the right solution providers to help them meet their goals”.