MxMIndia

Tag: Criteo India

  • Mobile platforms generate 36 percent of overall online traffic for Indian retail brands

    Criteo launches Performance Marketing Asia report

    By A Correspondent

     

    Performance Marketing firm Criteo has released its Asia report in partnership with Worldwide Business Research (WBR). Interviewing 400 senior marketing professionals, the report gives insights on digital marketing trends and consumer behaviour in APAC region with special focus on Indian market.

     

    According to the survey, 36 percent of online traffic for major retail, e-commerce & travel companies in India, comes from mobile websites and apps generating overall sales of 32 percent. Online traffic from mobile apps alone, comprised of 11 percent, which totally got converted into actual sales. With tremendous increase of smartphones, the rising use of social media platforms, e-commerce websites and the customer readiness to adopt new digital technologies, there has been an upsurge in growth of mobile traffic in India.

     

    Realising the significance of cross device advertising, 78 percent of digital marketers and advertisers expressed the importance to engage customers with a more personalised and focussed approach. SEO (Search Engine Optimization) helps advertisers in reaching users with more relevant and personalised ads across devices. About 74 percent of respondents feel that SEOs (Search Engine Optimization) will be experiencing maximum growth.

     

    Sharing his perspective, Dushyant Sapre, Commercial Director of Criteo India said, “With larger screen smartphones, fast wireless broadband and seamless synchronization between web and app, online sales via mobiles websites and apps are experiencing a remarkable increase in overall sales in India. Thus, mobile websites and mobile apps are soon becoming the most preferred medium for advertisers to personally engage with users. Many brands today are understanding the importance of mobile and cross- device advertising.”

     

    He further added, “M-commerce and E-commerce are on rise in India, and the number of devices through which customers interact with brands during the shopping journey is also increasing. It has hence become equally important for brands to connect with their users strategically and personalise their brand strategy. Companies should also focus on building a powerful case for internal transformation and development amongst management of teams, enhancing their own technological knowledge, and perhaps most crucially, partnering with the right solution providers to help them meet their goals”.

     

     

  • Criteo invests in India by opening a new office in New Delhi

    Criteo opens office in Delhi; Ajeet Kandachar is MD

    By A Correspondent

     

    Criteo, the performance marketing technology company announced the opening of a new office in New Delhi and the appointment of Ajeet Kandachar as Managing Director of India, to lead the business in one of its largest strategic growth markets globally. The company entered the India market in late 2014 and has been working with eCommerce companies such as AskmeBazaar, MakeMyTrip, Yatra, nearbuy and Urban Ladder. The new office and Kandachar’s appointment will enable Criteo to expand operations in the country and further grow its portfolio of local customers.

     

    “We are beginning to see strong growth in India and are happy to welcome Ajeet to the Criteo team. His breadth of experience across the technology industry will help us develop and execute a long-term plan for growth acceleration in India,” said Yuko Saito, Managing Director of Criteo Southeast Asia. “We’re also very excited for our new office opening in New Delhi, which further signifies our strong commitment to and investment in the country’s eCommerce potential.”

     

    Based in Criteo’s new office in New Delhi, Kandachar will be responsible for the strategic direction, operational execution and overall leadership of the India business. He will also focus on cultivating and strengthening relationships with advertisers and publishers.

     

    Kandachar joins Criteo from Vizury, an international internet marketing company, where he was responsible for growing the business throughout the Asia-Pacific region. Kandachar’s experience also includes various sales and business development positions in India.

     

    “Given the tremendous upsurge in internet and mobile penetration, I firmly believe that eCommerce in India is set for a new wave of growth. By having an office in New Delhi, we are better able to support our local customers and accelerate their business development. Criteo is clearly a global market leader and I’m excited about the value we can bring to local online retailers,” said Ajeet Kandachar, Managing Director, Criteo India.

     

    Since its initial public offering on 30 October 2013, Criteo has undergone significant global expansion. In the same year, the company launched its office in Singapore to expand its operations to Southeast Asia. Criteo now has 31 offices around the world, seven of which are in the Asia-Pacific region, including India.