By A Correspondent
Network18 has announced the appointment of Maruti Indoria as Business Head for CricketNext.
With over fifteen years of experience across Ad Sales, Digital Marketing and Social Media Marketing, Indoria has joined Network18 from SonyLIV Sports. He will be based in Network18’s office in Mumbai and report to Puneet Singhvi, Head – Network18 Digital
By A Correspondent
Taproot Dentsu has rolled out a campaign for Network 18’s CricketNext. The app is designed such that it is a forum for fans to voice their opinion and post video comments, along with other standard features such as live score updates. In keeping with this theme, the films celebrate these opinionated fans.
Speaking about the campaign, Rahul Kansal, Group Brand Advisor, Network18 said: “Cricket Next is a next level app for the next level fan. Beyond just giving live scores and basic commentary, it invites passionate cricket fans to offer their opinions and share their insights on the game. The film tries to dramatise this promise… that it’s an app where fans rule.
Added Neeraj Kanitkar, Creative Director, Taproot Dentsu: “The all-new CricketNext app is a homage to the ultimate cricket fan who is always ready with an opinion but has nowhere to voice it. This app is a platform where this fan’s every opinion on team selection, on-field strategies etc. is not only heard but welcomed. The TVCs are a dramatic representation of this, with Anil Kumble literally breaking the fourth wall and acknowledging the ultimate fan’s opinion.â€