MxMIndia

Tag: Cricket World Cup 2015

  • Think you know every stat of the World Cup. Now try these 11 questions about Brands and the Cricket World Cup. Enjoy!

    The MxM Quiz on Brands & the World Cup

     

    By A Correspondent

     

    The popularity of the format ensured that several brands were associated with the World Cup. Take this quiz to find out how much you know about brands,sponsorships and the Cricket World Cup.

     

    1. A sitter to begin with: Complete the popular slogan – ______ Khao, World Cup Jao

     

    2. Which Indian brand sponsored the 1987 World Cup?

     

    3. Who was the only non-cricketer to feature in Pepsi’s ‘Nothing Official About It’ campaign during the 1996 World Cup?

     

    4. Another question on Pepsi – The cola brand is famous for launching a marquee campaign during every World Cup. After the 2007 World Cup, they decided to go with a new creative agency to launch the immensely popular ‘Change The Game’ campaign in 2011. Which start-up agency created the campaign?

     

    5. Shane Warne was expected to perform very well on the subcontinent  pitches during the 1996 World Cup. However, he blamed his below par performance on ________ Baked Beans not being available in India.

     

    6. Surprisingly, the Netherlands team had an Indian brand as a jersey sponsor during the 2011 World Cup. Identify the brand?

     

    7. “______ Marketing” was a term coined by Jerry Welsh of American Express. It became extremely popular after the 1996 World Cup and eventually ICC introduced a clause against it.

     

    8. Star Sports is currently promoting a movie integration for the India Pakistan match as “Sabse Bada Awaaz, Sabse Bade Match mein”. Identify the movie?

     

    9. Which brand launched the “Champions of the World” campaign during the 2011 World Cup featuring 6 World Cup winning captains – Kapil Dev, Steve Waugh, Allan Border, Clive Llyod, Imran Khan and  Arjuna Ranatunga?

     

    10. Which Indian company promised to give every Indian cricketer a luxury villa on winning the 2003 World Cup? They eventually gave the villas inspite of the team losing the final?

     

    11. Who was the title sponsor of the 1999 World Cup

     

    Answers

    1. Britannia

    2. Reliance

    3. Dickie Bird

    4. Taproot

    5. Heinz

    6. Amul

    7. Ambush

    8. Shamitabh

    9. Idea Cellular

    10. Sahara

    11. ICC stopped having a title sponsor from the 1999 World Cup. How can there be a cricket quiz without a googly

     

  • Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup

    What makes the World Cup a win-win

     

    By Vinit Karnik

     

    Vinit Karnik

    The countdown to this year’s biggest sporting spectacle, the International Cricket Council (ICC) Cricket World Cup 2015 is drawing near and more than a billion hearts are pinning their hopes on Team India winning the Cup that counts this time too. This edition of the tournament to be jointly co-hosted by Australia and New Zealand, promises to be much bigger than previously held editions of the tournaments. For advertisers and brands, this will be 2015’s biggest moneyspinner and provide an opportunity to jump on the brand bandwagon in order to reach their audiences and there is a lot that one needs to watch out for during this year.

     

    Advertisers on ground and on air:

    Traditionally we all have been used to seeing on ground sponsors taking sponsorship slots on air as well. But there is all likelihood that we might see a change in this strategy during this World Cup. On-ground ICC partners that are ‘evolve’ brands may look at the digital media environment and surround content to effectively engage with their respective target audience. This might give way to new and emerging categories like e-commerce and newer brand launches to take the television route to gain visibility.

     

    Linear TV:

    Official broadcaster Star India will air the World Cup in six languages in Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi – making it far more inclusive than any other sporting tournament on television. The network has revamped its programming around the World Cup across platforms in a manner presenting brands opportunities to associate with the tournament at various levels. While brands with deeper pockets will definitely look at investing at the national level, smaller brands who could previously not associate with the World Cup, will be able to put in their money at the regional level thus targeting their markets specifically. The strategy of using geo-targeting will allow local brands to avoid spillover. The network has taken a step to broadcast select matches in 4K or Ultra High Definition production ensuring a change in the television viewing quality habits for the better.

     

    Surround Content:

    Lot of surround content around cricket will be a part of channel programming. This will be pre-/post-match analysis by cricket experts, celebrities, social influencers and fans. Surround content will also extend itself to digital medium for convenience of viewing anytime anywhere. The commentary panel will feature 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists. The likes of Allan Border, Kapil Dev, Wasim Akram, Shane Warne, Mark Waugh, Graeme Smith, Ian Botham, Rahul Dravid, Sunil Gavaskar, Saurav Ganguly among others will be sharing their expert insights and analyses.

     

    Social Layer:

    The dynamic social media space will be hyperactive around World Cup with live and non-live action. Cricket experts, ex-players, celebrities, social influencers and fans will keep the conversations active all the time. We may see advertisers effectively leveraging this trend and stay relevant through the World Cup. User- and fan-generated humour content is to be watch out for including pre- and post-match reviews this World Cup. Most of the trends on social media platforms like Facebook and Twitter will be dominated by the World Cup.

     

    World Cup Format:

    Team India’s fitness concerns are not going to be much of a concern. Two pools of seven teams will be playing in a round-robin format. The top four teams from each pool will proceed to the knock-out stage of the tournament, which will comprise quarter-finals, semi-finals and the final. Unless an extremely massive upset takes place, this format will almost ensure all top teams play in the quarter-finals. This will definitely keep the viewers and advertiser interest alive at least this stage of the World Cup.

     

    Vinit Karnik is National Director, GroupM ESP

     

    Image courtesy: ICC

     

  • The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup

    Sachin makes his presence felt at Cricket World Cup 2015

    By A Correspondent

     

    Sachin Tendulkar, the cricketing legend is back, exclusively on Aaj Tak and Headlines Today all through the World Cup 2015 coverage.

     

    Commenting on Sachin’s association, Aroon Purie, Chairperson and Editor in Chief, India Today Group, said “He is the master who redefined the sport for the world’s most passionate Cricketing nation. A World Cup without him is nothing but unimaginable. His presence on the shows will help fill the void in cricket since his last match. It is an honour for the group to have the legend himself on our channels.”

     

    Commenting on his association, Sachin Tendulkar said “The shows that I will be doing on Aaj Tak and Headlines Today are quite impressive and interesting. This is the first time that I am doing something of this sort and it will be a completely new experience for me. What makes this all the more special, is the fact that, I will get to share my experience of the last 6 world cups with the youngsters, cricketers and budding talent. Obviously World Cup 2015 is going to be a lot more competitive and important. The rules having changed, and with 20 -20 changing the norm in cricket, new and innovative batting styles are coming to the fore. We have discussed these and more in the programmes and am really excited that we could do so many shows of this kind. Most importantly, I would like to wish the very best to Team India to win the world cup. Along with the Aaj Tak and Headlines Today teams, the whole nation is with Team India.”

     

    For the first time Sachin will also interact with the audience directly on the shows and take questions. The legend, who has given 25 years of his life to cricket, is taking care of his team but from a different pitch. His presence will ensure that the World Cup 2015 will only be bigger, better and more inspiring.