MxMIndia

Tag: Cricbuzz

  • Collaboration to leverage presence on social media site

    Times Internet partners Twitter

    By Our Staff

     

    Times Internet Limited (TIL) has partnered with Twitter to ensure the best content from its leading online publications is available on the social network. This collaboration with Twitter, notes a communique, will also help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements.

     

    Said Anushrav Gulati, Head – Indirect Revenues at Times Internet: “This strategic partnership with Twitter will enable us to effectively upscale brand-aligned content that will leverage our capabilities along with the combined reach and premium native content on Twitter. This would help us introduce new select and bespoke content partnerships with brand partners looking to associate with quality, premium content from market leaders such as The Times of India and Economic Times via video and LIVE as well as influencer-aligned content.”

     

    Added Amrita Tripathi, Head of News Partnerships – Twitter India: “This partnership was a natural progression, given the extraordinary breadth and depth of quality content that all the TIL properties bring to the table. It allows us to build on the revenue success we’ve seen with Business Insider India and Cricbuzz, to name a few opportunities, and we are excited to see what 2021 brings!”

     

     

  • The Bengaluru office of Lowe Lintas will handle the account

    Lowe Lintas wins mandate of Cricbuzz

    By A Correspondent

     

    Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive an ad campaign for Cricbuzz during the Cricket World Cup.

     

    Ajith Ramamurthy

    Talking about the appointment, Ajith Ramamurthy, Business Head – Videos, Cricbuzz said: “Being the No 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team.”

     

    Hari Krishnan

    Commenting on the win, Hari Krishnan, President, Lowe Lintas said: “What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves”.

     

     

  • InMobi to monetize Cricbuzz on mobile devices

    InMobi & Cricbuzz announce partnership

    By A Correspondent

     

    Bangalore-based independent mobile ad network InMobi and Cricbuzz, the cricket property with over 17 million unique users, has announced an exclusive partnership for bringing mobile ads to consumers on Cricbuzz’s mobile site and applications, for the India market. This partnership will make it easier for advertisers to reach premium mobile consumers on Cricbuzz.

     

    Under the terms of the partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Advertisers that want to advertise on Cricbuzz’s mobile application on these platforms will now engage with InMobi.

     

    InMobi delivers reach to 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization.

     

    With a presence across multiple digital platforms, Cricbuzz attracts over 17 million monthly unique visitors on its web and mobile properties. This partnership is for ad monetization, and on all their properties – mobile web and apps on phones and tablets.

     

    “Since inception, we have focused on making cricket information available on mobile devices of varying capabilities and were the first to launch a WAP-enabled version as early as 2005. We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice,” said Pankaj Chhaparwal, Founder and Managing Director at Cricbuzz.

     

    Sandeep Deshpande, Country GM -India at InMobi said: “This exclusive agreement with Cricbuzz reinforces InMobi’s leadership position in the Indian market. Cricbuzz’s mobile properties on all platforms have been immensely popular in India and abroad. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”