Ipsos, the market research major, has announced the launch of Creative|Spark AI, an ad evaluation solution to predict human reactions to linear and social videos, delivering actionable insights within minutes.
Said Shaun Dix, Ipsos’ Global Leader of Creative Excellence: “Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes.”
Added Amit Adarkar, CEO, Ipsos India: “Exciting times ahead. While the Ipsos Creative Spark AI launch is taking place in a phased manner, by markets, soon it will be accessible to clients in India and will be a game changer in improving the entire ad testing and communication testing framework, providing data understanding at a mere click using customised prompts,”