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Tag: Creativeland

  • The veteran ad film director Prahlad Kakkar will be Creative Mentor for the CLA group

    Prahlad Kakkar joins Creativeland as Creative Mentor

    By A Correspondent

     

    Prahlad Kakkar and Sajan RaJ Kurup

    Creativeland Asia has today brought on board veteran ad film director Prahlad Kakkar as Creative Mentor for the group.

     

    Kakkar’s Prahlad’s mandate includes creating training modules for creative teams across all levels and develop stronger storytelling, scriptwriting and film-making capabilities internally. He will be involved on strategic marketing communications projects as well. Kakkar will also play an active role in the content division Creativeland Pictures, which is gearing up to create more original content for OTT video platforms, after its first docu-series “The Legend of Jagannath” made its debut on Netflix last month.

     

    Said Sajan RaJ Kurup on bringing Kakkar on board: “I haven’t just opened the doors of Creativeland to a 70-year-old iconic person. I have opened my doors to a significant chapter in history of creativity in Indian advertising. Prahlad is an encyclopedia of creative anecdotes and tales of ingenuity. His wealth of experience and his notorious approach to ideas is of great value to Creativeland where we are now straddling between long and short format storytelling. I hope the combination of his white druid-like beard, child-like enthusiasm and taboo-free madness will rub-off in the corridors of Creativeland as a reminder that – age is an illusion, creativity is real.”

     

    Said Kakkar, on joining Creativeland Asia as a mentor: “I’m extremely delighted to work with Raj and his team of young creative mavericks. What sets Creativeland Asia apart is their hunger for taking the path least taken. In a world where the importance of film making and creating original relevant content is taking precedence over traditional methods of ad making, I look at CLA as a breeding ground for great talent to groom and take on the world. I have spent the best part of my life teaching, training and guiding young talent and am looking forward to share my experience in this new innings.”

  • Her appointment strengthens CLA’s digital and content practicein Baaash Digital

    Creativeland appoints e4m’s Priyanka Mehra as Editor-in-Chief

    By A Correspondent

     

    Priyanka Mehra

    It saddens us to record the exit of one more seasoned hand from A&M journalism. A few months back, Exchange4media.com Associate Editor Priyanka Mehra had transitioned out of the group’s flagship publication to take charge of Pitch. But soon after that, she announced her decision to move out of the journalism, though continue as a writer and editor.

     

    Earlier this month, Mehra joined Creativeland Asia as Editor-in-chief – Content Marketing. Her appointment strengthens CLA’s digital and content practicein Baaash Digital.

     

    Rana Barua

    On the appointment, Rana Barua, Chief Executive Officer, Creativeland Asia Group said:”We believe content is media-neutral and that’s what is required to build Creativeland Asia Group as a ‘go-to destination’ for brands to optimise and develop content, which is a natural fit for the media platform it is to be showcased on. The traditional digital agency ecosystem is too fragmented to handle these requirements in an organised way currently.”

     

    On her new role, Mehra said:”Creativeland Asia has been a disruptor in the communications space, and is a very interesting ecosystem to be a part of. Content Marketing is an exciting area to me as a professional, and one which Creativeland Asia not only believes in but also backs with investment in terms of expertise and resources.”

     

    Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of content creators. film-makers, line producers, music composers, writers, information architects, creative technologists, editors, long and short format writers, UI/UX designers, socialmedia and content strategists, ORM experts among others and a host of content collaborators within India and overseas. Phew! And now they have a journalist who excelled in breaking news and building relationships like few others in the fraternity.

     

    Interestingly, Mehra has had experience in content consulting, marketing and brand management before she took on the e4m assignment.

     

     

  • Kurup's venture fund invests 40% stake in New York-based kids clothing label Masala Baby Inc

    Creativeland’s Sajan Raj Kurup launches Ventureland Asia

    By A Correspondent

     

    Sajan Raj Kurup, Founder and Creative Chairman of Creativeland Asia (CLA), has launched a venture investment firm called Ventureland Asia. The firm has already invested 40 per cent stake in New York-based kids clothing company Masala Baby Inc.

     

    Said Sajan Raj Kurup, Founder, Ventureland Asia and Founder & Creative Chairman, Creativeland Asia: “There’s been a huge churn in the business of funding in the last few years. Most PEs, VCs follow a herd mentality. Most businesses that seem to get a good valuation are the ones which have mastered the art of fabricating a good story on paper. There are a whole lot of entrepreneurs who get sacrificed at the altar of this cultural gap between the investors and the investees. The issue is everyone involved seems to be playing a game, existing from round to round basis and not looking at value creation.”

     

    Continuing on the inception of Ventureland Asia, he said: “Ten years back I saw a business gap in the marketing communications business and out of nowhere created the buzziest advertising agency in the country which today is still one of the most sought after name in advertising. Now, I am ready to enter the next level of brand building with a legacy of successful brand launches, brand refreshes and path breaking creative solutions.”

     

    Ventureland Asia has four parts to it:
    · One, Marquee funds which will involve deep engagement with marketing, tech and design support that will look at an exit in 48 to 60 months.

    · Two, Bridge Funds which will focus on market enhancement and carry on from Angel to series A. Looking at an exit in 24 to 30 months.

    · Three, Business Advisory services with Out of the box consulting that include Research, Technology and Finance, and end in Design, Branding and Communication.

    · And four, Incubation to Create own brands and build POC. Focus on adding creativity to existing industries.
    Leading this venture for Kurup is old hand and Chief Operating Officer Srijib Mallik. “Srijib is a mathematician at heart. His instinct for creative solutions and thorough understanding of complex business models makes him the right choice to lead. He has put a great team of financial analysts, fund managers and advisors at Ventureland Asia,” said Kurup.

     

    Added Mallik: “Ventureland Asia is an ideas investment engine where entrepreneurs can unleash the power of their creativity. It is a place designed to be open minded, collaborative, explorative and yet be relentlessly focused on business outcomes. Among other investments, we are extremely proud to announce our first major investment with New York based Masala Baby Inc which is already emerging as Hollywood parent’s new favourite brand. We will aim to support and grow their business exponentially.”

     

    Ventureland Asia will fund, partner and guide the marketing efforts of budding entrepreneurs and businesses to make sure that they capture and create maximum economic value for their ideas. Backed by the cutting edge branding, design and digital capabilities of Creativeland; Ventureland Asia is a platform where entrepreneurs get an opportunity to see their ideas achieve excellence.

     

     

  • The former head of Bates CHI & Partners for Delhi and Mumbai will be based in Creativeland Asia's Gurgaon office

    Creativeland appoints Srijib Mallik as COO

    By A Correspondent

     

    Srijib Mallik

    Creativeland Asia, India’s leading communications community, has announced the appointment of Srijib Mallik as COO of the company. Mr Mallik will initially set up and front expansion plans in the Delhi NCR region before driving the growth agenda internationally.

     

    Said Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia on the announcement: “It is wonderful to have Srijib as a part of the Creativeland community. His passion for creativity, sound business acumen coupled with an equal ease in both national and international sensibilities made us choose him after a vast search. There are exciting times ahead.”

     

    Sajan Raj Kurup

    Added Mr Mallik: “I am thrilled to be a part of Creativeland. The work is outstanding. And the culture, brilliant. My agenda will be to leverage the Creativeland equity, nurture our culture of ‘Good Creative Upbringing’ and drive our business across markets.”

     

    Mr Malik comes in with more than 15 years of advertising and marketing communications experience across W+K, London & India, Saatchi & Saatchi, Publicis, Singapore & India, and JWT, India, among others. His most recent title was as head of Bates CHI & Partners for Delhi and Mumbai. He has worked on brands including Pepsi, Nokia, HP, Cisco,  Pizza Hut, Royal Enfield, General Motors, to name a few. He is a Sloan fellow from the London Business School who dabbles in Vedic astrology and start up consulting.

     

  • For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children

    Creativeland drools for Frooti

    By A Correspondent

     

    For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children with the ‘Magic of fresh and juicy mangoes’.

     

    The film, shot after a game practice, intercuts between Shahrukh gulping Frooti and a bunch of little soccer players yearning for the mango drink. The little kids drool uncontrollably and their thirst for the bottle of Frooti seems unabashed. When Shahrukh is done with his Frooti and looks around, he is taken aback to see the players (who were actually adults) staring at him in child-like innocence. He says ‘what?’ and breaks them out of the spell. The embarrassed players smile sheepishly and get back to what they were doing. And, in the background two little players, who saw the whole thing unfold, break into laughter. What makes the ad even more enchanting is the beautiful, soulful track that holds the film together. The ad is sure to appeal to the fun-loving, excitable youth with its promise of ‘fresh n juicy mangoes’.

     

    “This year one of the key aims was to capture the feel of relishing a bottle of Mango Frooti and up the appetite quotient. I am particularly glad to have been able to do it notably and still retain the quirk and edge that we have consistently aimed at with Mango Frooti communication. I have personally enjoyed the challenge of bringing it alive”, said Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia.

     

    Nadia Chauhan Kurup, MD and CMO, Parle Agro, explained, “Fresh ‘n’ Juicy is an integral proposition to brand Frooti. This year we decided to take it to level higher and treated it as the essence of our new campaign positioning. And in this way, The Magic of Fresh ‘n’ Juicy Mangoes was created.” She adds, “For the first time in the history of Frooti, we have associated a celebrity as large as Shahrukh Khan to endorse the brand. We believe that merging with brand King Khan, will further enhance magic of the brand and fuel our growth plans.”

     

    The film is backed by a holistic marketing plan which includes innovative outdoor, BTL, mall activation, visibility at retail outlets (POP) and strong digital presence. Social media will be the focus of the communication plan, with activities on Twitter and Facebook.

     

    The film is directed by Prakash Varma of Nirvana Films.