MxMIndia

Tag: Creativeland Asia group

  • South Indian Movie Couple Sneha and Prasanna endorse Godrej Expert Easy 5-minute Hair color in this new TVC

    Godrej Expert unveils ad film for its latest hair colour product

    By A Correspondent

     

    Godrej Expert has launched its latest ad film highlighting its latest innovation in the hair colour category: Godrej Expert Easy 5-minute hair colour. The new TVC, conceptualised by Creativeland Asia, feature Sneha and Prasanna, and is released in Tamil, Telugu, Malayalam and Kannada languages for the South region.

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia Group, said: “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

     

     

  • Series of contextual digital films launched across platforms to drive awareness

    Godrej Aer Twist unveils #TwistZarooriHai campaign

    By A Correspondent

     

    Godrej Aer Twist has unveiled its new campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of digital films with contextual messaging during the cricket season.

     

    Conceptualised by Creativeland Asia, the digital films centre around two cricket-struck fans and one Godrej Aer Twist, in a car.

     

    Speaking on the digital campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products said: “Cricket is the most sought after sport in India. Today, national and global cricket tournaments are seeing ever increasing growth in terms of viewership and engagement with the audience.  Be it on television or digital platforms streaming matches, cricket brings together people who form our target audience. #TwistZarooriHai digital films highlight Godrej Aer Twist as an integral part of people’s lives using the cricket context. Today, Godrej Aer Twist is a market leader in the car freshener category. Through contextual campaigns like these, we aim to increase category penetration by driving relevance for car fresheners.”

     

    Commenting on the campaign, Anu Joseph, Chief Creative Officer, Creativeland Asia Group said: “Godrej Aer has always had a certain quirk in its communication, and is constantly looking for topics that are relevant to its TG, to be associated with. Cricket is going to be the most talked about subject for the next few months. And Aer has found for itself a way to enter the conversation in its quirky, unabashed manner.”

     

     

  • New ad campaign conceptualised by Creativeland Asia

    Godrej Aer Pocket shows how to get a fragrant start every day

    By A Correspondent

     

    Godrej Aer Pocket has unveiled a new campaign which emphasizes that Godrej Aer Pocket keep bathrooms happy through its unique fragrances, right from morning. This leads to happiness of the consumers throughout the day.The campaign has been conceptualised by Creativeland Asia.

     

    Speaking on the new TVC, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said: “At Godrej, our endeavour has been to make the lives of consumers brighter and better. Godrej Aer Pocket is one such unique offering which successfully combines fragrances, technology and smart design. Places within homes such as bathrooms can lead to a happier day just because of the way they smell. Happy Bathrooms film, created by Creativeland Asia, will be instrumental in conveying this message to our consumers.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia Group: “We all know what a great start to the day can do to the rest of the day. A great bathroom experience pretty much guarantees that every morning. The film is a fun expression of that truth.”

     

     

  • Directed by Sajiv Kurup, Executive Director, Creativeland Asia Group, The Legend of Jagannath is a documentary which presents a comprehensive story of the famous Ratha Yatra

    Creativeland Pictures debuts its documentary on Netflix

    By A Correspondent [corrected]

     

    The Legend of Jagannath, a documentary produced by Creativeland Pictures, the entertainment division of the Creativeland Asia Group, for National Geographic channel has now released on Netflix.

     

    Directed by Sajiv Kurup, Executive Director, Creativeland Asia Group, The Legend of Jagannath is a documentary which presents a comprehensive story of the famous Ratha Yatra – The Festival of Chariot, associated with Lord Jagannath, which takes place annually in Puri, Odisha. Hosted by actor Rajeev Khandelwal, the documentary takes a behind-the-scenes approach of the holy pilgrimage, which captures the ceremonies, colours and the essence of the festival.

     

    Said Kurup: “We’re extremely happy that The Legend of Jagannath is now available to a wider audience through Netflix. It’s a documentary that captures everything that goes behind creating and being a part of one of the world’s largest religious festivals. We are in the process of capturing and creating more such unique and engaging content such as this.”

     

    Added Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia Group: “Creating high-quality and refreshingly different content has always been in the DNA of Creativeland. I am delighted to see work from Creativeland Pictures debut on Netflix. We are ramping up our creative content production capabilities and are excited at the prospect of creating more such content for a wider audience.”

     

     

  • Creativeland will be responsible for creative communication strategy, planning and execution on six brands of Rupa – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon

    Creativeland Asia to handle Rupa mandate

    By A Correspondent

     

    Rupa has appointed Creativeland Asia as its creative partner. As part of the mandate, Creativeland will be responsible for creative communication strategy, planning and execution on six brands of Rupa – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.

     

    On appointing Creativeland Asia, Mukesh Agarwal of Rupa & said: “Innovation and excellence is what has helped Rupa become a dominant player in the knitwear segment. We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”

     

    Sajan Raj Kurup

    Commenting on the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said: “Creativeland welcomes home the brands from Rupa. It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.”

     

     

    Rana Barua

    Added Rana Barua, Chief Executive Officer, Creativeland Asia Group: “Rupa is an iconic indigenous brand and we look forward to create some fantastic campaigns together. What is interesting is that we met them with an idea on one of their brands and after listening to our thought process and suggestions, the management was sure that we were capable of handling multiple brands across their portfolio. We are keen to be a part of their growth journey and hope to live up to their expectations.”

     

     

  • Baaash Digital will be responsible for digital creative output

    Ventureland Asia to enhance online marketing strategy for Pizza Hut in India

    By A Correspondent

     

    Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.

     

    Prashant Gaur

    Commenting on the appointment of Ventureland Asia, Prashant Gaur, Chief Brand Officer, Pizza Hut India said: “We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner.”

     

    Sajan Raj Kurup

    Added Sajan Raj Kurup, Founder & Chairman, Creativeland Asia Group who set up Ventureland as the investment arm for the group last year: “Ventureland Asia’s Advisory service sits at the cusp of creativity, marketing and business consultancy. Bringing together, diverse skill-sets to create both, brand & financial value to the business of our clients.While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands.”

     

    On the recent win, Srijib Mallik, CEO, Ventureland Asia said: “Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is at the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate, with customised consumer insights that will end with branding and communication.”

     

     

  • To tap into creative talent of Asia’s largest college cultural festival

    Creativeland Asia partners Mood Indigo

    By A Correspondent

     

    Creativeland Asia has partnered with IIT Bombay’s Mood Indigo as the creative competitions partner. The event is scheduled from December 22 to 25 2017 at the IIT Bombay campus in Mumbai.

     

    The competitions will include 18 categories divided under Design and Digital Arts, Fine Arts, Literary Arts, Travel Blogging, Journalism & Communication. Winners will get a chance to meet with Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group, and will be eligible for an internship at Creativeland Asia.

     

    Sajan Raj Kurup

    Commenting on the partnership, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said: “Creativeland is a creative ecosystem that exists to collaborate and inspire creativity in everyone. We found the right fit in partnering IIT Bombay’s Mood Indigo as it gives us an opportunity to identify and nurture young creative minds. I’m looking forward to the competition and interacting with the participants.”

     

    Commenting on the partnership, Karan Trichal, PR Head, IIT Bombay Mood Indigo said: “Mood Indigo is the largest college cultural festival in Asia and brings with it a lot of excitement and great talent. It is an honour for us to partner with a renowned and credible firm like Creativeland Asia. Their work has inspired us for years and through this association, we hope to imbibe their creativity and culture. It is a fantastic opportunity for all the participants to learn and grow with their guidance.”

     

     

  • #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for

    Havmor’s latest campaign reveals its new brand repositioning

    By A Correspondent

     

    In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor released its latest #MadeOfMilk series with Cool Gaiz (cows).

     

    Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three-second to 20 second spots highlighting Havmor’s proposition of real milk ice cream.

     

    #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. The insight behind the series, is to grab the attention of the consumer and create a lasting impression of the brand message. The ten second film shows two animated cows in a cold barn who are obsessed with Havmor Ice Cream.

     

    About the newly launched communication, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd said: “We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable.”

     

    Added Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group: “In a world where our attention span is diminishing and every second matters, we have decided to create a series of 3 second to 20 second spots for Havmor Ice Cream. Even in the shortest duration, the message that Havmor Ice Creams are made from real milk has been built in both, subliminally and explicitly. The first in the series is a 10 second spot that very strategically focuses on familiarising people with the brand name. I am pretty sure it will be a clutter-breaker.”

  • Her appointment strengthens CLA’s digital and content practicein Baaash Digital

    Creativeland appoints e4m’s Priyanka Mehra as Editor-in-Chief

    By A Correspondent

     

    Priyanka Mehra

    It saddens us to record the exit of one more seasoned hand from A&M journalism. A few months back, Exchange4media.com Associate Editor Priyanka Mehra had transitioned out of the group’s flagship publication to take charge of Pitch. But soon after that, she announced her decision to move out of the journalism, though continue as a writer and editor.

     

    Earlier this month, Mehra joined Creativeland Asia as Editor-in-chief – Content Marketing. Her appointment strengthens CLA’s digital and content practicein Baaash Digital.

     

    Rana Barua

    On the appointment, Rana Barua, Chief Executive Officer, Creativeland Asia Group said:”We believe content is media-neutral and that’s what is required to build Creativeland Asia Group as a ‘go-to destination’ for brands to optimise and develop content, which is a natural fit for the media platform it is to be showcased on. The traditional digital agency ecosystem is too fragmented to handle these requirements in an organised way currently.”

     

    On her new role, Mehra said:”Creativeland Asia has been a disruptor in the communications space, and is a very interesting ecosystem to be a part of. Content Marketing is an exciting area to me as a professional, and one which Creativeland Asia not only believes in but also backs with investment in terms of expertise and resources.”

     

    Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of content creators. film-makers, line producers, music composers, writers, information architects, creative technologists, editors, long and short format writers, UI/UX designers, socialmedia and content strategists, ORM experts among others and a host of content collaborators within India and overseas. Phew! And now they have a journalist who excelled in breaking news and building relationships like few others in the fraternity.

     

    Interestingly, Mehra has had experience in content consulting, marketing and brand management before she took on the e4m assignment.

     

     

  • In his new role, Ankush will lead Business Development and Brand Strategy at Baaash Digital

    Baaash Digital appoints Ankush Sohoni as COO

    By A Correspondent

     

    Baaash Digital, the digital communication and content division from the Creativeland Asia Group, has appointed Ankush Sohoni as Chief Operating Officer. In his new role, Sohoni will lead Business Development and Brand Strategy at Baaash Digital.

     

    Rana Barua

    On the appointment, Rana Barua, Chief Executive Officer, Creativeland Asia Group said: “Ankush has a proven track record of being an excellent digital and brand strategist. He definitely has the ability to scale the business as well as understand the brand essence, while partnering clients with apt solutions. We are sure that he will be a key member driving the future growth story of Baaash Digital.”

     

    Ankush Sohoni

    Said Sohoni: “Creativeland Asia’s legacy is a cult in the agency universe, something that really attracted me. I’m excited to take it forward in the form of Baaash and further the legacy in the digital culture and communications space.”

     

     

  • #UnitedByHalf received 55,000 pledges, 4.65 million website visits and 2 million engagements

    Creativeland Asia wins Clio Fashion & Beauty Silver

    By A Correspondent

     

    Creativeland Asia has won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United Colors of Benetton’s #UnitedByHalf campaign. The campaign first aired in India on Valentine’s Day following which, Benetton released it globally on International Women’s Day.

     

    Sajan Raj Kurup

    Said Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group: “With the #UnitedByHalf campaign, the Benetton India team rolled out a movement that seeks to involve both men and women in achieving equality of both genders in India. It was heart-warming to see the response to the campaign when we launched it – both in India and across the globe. What I’m really proud about is that true to the Creativeland way, this Silver has been won on a real piece of work on a global brand like Benetton.”

     

  • Founder & Creative Chairman Sajan Raj Kurup has aggressive plans to grow CLA to a 'creative ecosystem'

    Rana Barua to lead Creativeland Asia…

     

    By A Correspondent

     

    He’s back, wrote senior adperson Shavon Barua on Facebook early today (July 10). Hubby and also a seasoned adland captain RanaBarua was set to take charge at Creativeland Asia group as CEO.

     

    After 10 years of doing some quality work in advertising, Founder and Creative Chairman Sajan Raj Kurup has announced a strategic move to evolve Creativeland from a communications company into a complete creative ecosystem by investing in creating a group that will have a formidable presence across all key strategic creative marketing verticals. And helping Kurup do that will be Rana Barua at the helm of it as Chief Executive Officer.

     

    Barua, notes a communique, will work closely with Kurup and will lead this new group structure that looks at making quantum leaps across its marketing services offering for clients.

     

    Said Kurup on the appointment: “Very few CEOs in our market have the capabilities of transforming business and scaling up rapidly. There were three things that made me bring on Rana at Creativeland. His ability to be a lethal competitor in the market, his diverse industry experience and strong track record of scaling up.My team and I spent the last decade building Creativeland Asia brick by brick on strong cultural values and business principles. We always kept the long-term in mind. Not a short-term valuation-seeking sell-out model. This organic and careful growth has laid a strong foundation that becomes a fertile platform for a strong business leader like Rana to buildon it further exponentially.”

     

    Adding on Barua’s role, Kurup said: “Rana’s significant experience across media and marketing will also help us drive strategic alliances and partnerships and further boost the Groups presence across Digital Media, Creative technology, Design and shopper marketing functions.He will take on the responsibilities of everyday business and operations. Which I am hoping will also give me more time at Creativeland to be a full time thinker, investor and creator of new.”

     

    With experience of over 22 years in the industry, Barua was last Chief Executive Officer of WPP Group’s Contract Advertising. He has also worked as COO, Red FM, Head of Marketing at Radio City and earlier various stints at JWT, Ogilvy, McCann &Rediffusion Y&R. He is also an executive committee member and honorary secretary of the Advertising Agencies Association of India.

     

    On his new move and role, RanaBarua, Chief Executive Officer, Creativeland Asia Group said:

    “Over the last 10 years, Raj has built a fabulous organisation, team and culture. Which is evident in great client partnerships and work that is disruptive in the market. While Creativeland has always stood out for me as it has to most in the advertising industry, what got me revved up about this opportunity is Raj’sclear vision to build a creative ecosystem beyond the traditional marketing communication gamut.The ambitions and expansion plans we discussed has made me believe that there can’t be a better place to realise them than Creativeland today. Both, in India and overseas. Partnering Raj and leading a super bright team at Creativeland Asia Group, launching new verticals, treading newer geographies and taking on the challenges of building the creative ecosystem of the future makes for my next level of excitement.

     

    The new structure at Creativeland Asia will house verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures (films & content), Creativeland Hospitainments (experiential, events and entertainment) with individual business leaders who will report into the CEO.In addition, internal investments are being allocated to set up and drive new strategic tie ups across Media, Creative Technology, Design, PR, Experiential, Events and Shopper Marketing functions.

     

    While Barua will be responsible to consolidate and drive all the advertising and brand communications verticals, he will also be crucial in shaping up Creativeland Hospitainment which includes entertainment, events and activation and Creativeland Pictures, the groups film and television vertical. Creativeland Pictures has created award winning content for both television as well as the big screen. Its first feature film, Karmayogi, an Indian adaptation of Shakespeare’s Hamlet, received great admiration from the International Film Festival of India (IFFI). It ventured into television content and production last year with The Legend of Jagannath, for the National Geographic Channel.

     

    Creativeland Asia is all geared up for an offsite culture workshop to transition into the new structure and leadership. Said Kurup: “Cultural transitions are key when it comes to such crucial hires. We will be doing it the indomitable Creativeland way with a three-day ashram-based leadership workshop which combines yoga, meditation and future search modules.”

     

    According to industry sources, Creativeland was not what got Barua to quit Contract. He was earlier toying with the idea of starting out on his own and a few networks had even evinced interest in investing in his venture. And then the call from Kurup.

     

    Barua officially joins Creativeland today (July 10).