MxMIndia

Tag: Creative Land Asia

  • To highlight benefits of flexible repayment solutions for MSMEs

    Godrej Capital launches brand campaign

    By Our Staff

     

    Godrej Capital, the financial services arm of the Godrej group, launched its brand campaign, #IssLoanMeinLoadNahi. The campaign has been strategically planned around launching their business loans for MSMEs in 31 markets across India to enable access to credit for business owners to invest in their businesses’ growth. It is conceptualised by Creative Land Asia.

     

    Elaborating on the campaign, Nalin Jain, Chief Marketing Officer of Godrej Capital, said: “This campaign is rooted in the idea that a loan should never feel like a burden. At Godrej Capital, we firmly believe that a loan should symbolize empowerment and growth. Our goal is to transform how loans are perceived and facilitate business expansion through our innovations, flexible payment options, and digital-first approach. We aim to become the lender of choice for MSMEs and help them grow their businesses to their potential.”

     

    Added a spokesperson from Creative Land Asia: “The idea was to communicate the brand message with an engaging visual. We wanted to differentiate Godrej Capital’s flexible offering by personifying the feeling of being weighed down by an inflexible loan. Like always, everything boils down to the client team’s conviction on backing an idea that’s not predictable.”

     

  • Conceptualised by Creative Land Asia, the film is an ode to all the mothers

    Godrej highlights what it takes #toraiseachild

    By A Correspondent

     

    Godrej Group released a video on eve of Mother’s Day showing what it takes #toraiseachild. Conceptualised by Creative Land Asia, the film is an ode to all the mothers that don multiple hats throughout their professional and personal life and yet continue to play their role as a mother with such ease.

     

    Commenting on this, Tanya Dubash, Executive Director and Chief Brand officer, Godrej Group says, “At Godrej, we have always been extremely committed to creating an inclusive culture. Ensuring the most progressive and inclusive parental policies has always been a priority for us. This film allows us to celebrate every mother as they not just raise a child but our future.”

     

    Added Sajan Raj Kurup Founder and Creative Chairman, Creativeland Asia: ““The policies at the Godrej group are both so empowering and supportive for a parent that the film wrote itself effortlessly. As always it is a pleasure to be the creative partners who are tasked with the responsibility to bring it out with an expression that does as much justice.”