MxMIndia

Tag: Crayons Network

  • These include National Skill Development Corporation, Indian Oil Corporation, Som Distillers, BPTP, and Tata Sons

    The Crayons Network reports campaigns wins

    By Our Staff

     

    The Crayons Network has announced multiple account wins in 2023. The agency bagged mandates of National Skill Development Corporation, Indian Oil Corporation, BPTP, and Som Distillers – through a multi-agency pitching process.

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process. This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future.”

     

  • Datar has moved from Hakuhudo where he was Senior Vice President, Planning

    Crayons hires Samir Datar

    By A Correspondent

     

    Samir Datar
    Kunal Lalani

    Crayons Advertising has announced the appointment of Samir Datar as Senior Vice President to head the Delhi Branch. Datar has moved from Hakuhudo where he was Senior Vice President, Planning.

     

    Said Kunal Lalani, CMD, The Crayons Network: “Contrary to market belief, it is the right time to pick up talent and build a strong team to excel in the tough times ahead. It is good to have a seasoned strategic planner like Samir to head the Delhi branch. His account management track record and strategic thinking capabilities will surely add value to us,” adding: “The Crayons Network has won quite a few new businesses in recent past like ITC WelcomHeritage, Punjab Tourism, IBEF (India Brand Equity Fund) and DIPR Govt of Uttar Pradesh among others”, he further added.

     

    Added Datar: “In the industry which has gone through challenging times and still coming to grips with the new reality, my various meetings with Kunal and Ranjan gave me a sense of intense positivity and optimism. As Kunal rightly said, this is the time to get great talent, strengthen the team and be ready because the good times are round the corner, if not already here.”

     

     

  • The mandate for the agency is to reposition Punjab Tourism and plan the long-term road map to promote tourism in Punjab

    Crayons wins Punjab Tourism account

    By A Correspondent

     

    The Crayons Network has won the Punjab Tourism account after a multi-agency pitch process. The agency will be handling the creative, digital and media responsibilities for Punjab Tourism. The mandate for the agency is to reposition Punjab Tourism and plan the long-term road map to promote tourism in Punjab.

     

    Ranjan Bargotra

    Said Ranjan Bargotra, President, The Crayons Network: “It is exciting to work on a destination that is well established, yet to present it in a different light and take it a notch higher. He said that the agency is utilizing the current crisis period to research and prepare the Brand to face the post Covid travel scenario. The agency is currently working on a series of films and keeping the audience engaged on digital media.”

     

    Meanwhile, the agency has strengthened its office in Chandigarh by roping in Brijesh Kashab, who has moved from Triton Delhi to head Crayons Chandigarh office and to service the Punjab Tourism account. The strategy and creative support will happen from Crayons, Delhi.

     

     

  • Prior to this Vishnu was heading the Arena division at Havas media group

    Vishnu Sharma joins Crayons Network

    By A Correspondent

     

    Vishnu Sharma

    The Crayons Network has appointed Vishnu Sharma as Executive Vice President heading the media division of agency. Prior to this, Sharma was heading the Arena division at Havas Media.

     

    Commenting on the hiring, Kunal Lalani, Chairman, The Crayons Network said: “Vishnu’s inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“

     

    Added Ranjan Bargotra, President, The Crayons Network: “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”

     

     

  • It has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’

    Crayons executes latest ad film for APL Apollo

    By A Correspondent

     

    APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’.

     

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team. Said Ranjan Bargotra, President, The Crayons Network: “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level”. The ad has been directed by Aiman from Asylum films.