MxMIndia

Tag: Crayons Advertising

  • Aims to double its revenues by 2026

    Crayons Advertising to launch Initial Public Offering (IPO)

    By Our Staff

     

    Crayons Advertising Limited agency is planning to launch an Initial Public Offering (IPO). The company has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for the IPO. Upon listing, Crayons will be one of the first major homegrown advertising agency to go public.

     

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “In the past few years, we have consistently invested in our capabilities – comprising of people, processes, partners and performance. Today, we are aiming for an orbital shift, given our integrated proposition, the strong economic tailwinds for the advertising sector and sustained mandate flow in our digital and events verticals. We are raising funds to build further our digital capabilities, which will enable us to not only cater to the brands in Bharat, but also offer our new-age tech-led solutions to the world going forward.”

     

  • These include National Skill Development Corporation, Indian Oil Corporation, Som Distillers, BPTP, and Tata Sons

    The Crayons Network reports campaigns wins

    By Our Staff

     

    The Crayons Network has announced multiple account wins in 2023. The agency bagged mandates of National Skill Development Corporation, Indian Oil Corporation, BPTP, and Som Distillers – through a multi-agency pitching process.

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process. This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future.”

     

  • As media partners

    MangoData and Crayons Advertising to collaborate

    By Our Staff

     

    Mango Data and Crayons Advertising have announced a collaboration as media partners.

     

    Speaking about the partnership, Deepak Negi, CEO Mango Data said: “The power of this partnership is already evident in some of the new wins for Crayons where the strength of Crayons’ creative idea was amplified by Mango Data’s cutting edge technology and effective media solutions. I expect that we will soon be a powerhouse of innovative and clutter-breaking ideas to maximise the effectiveness of the engagement between the brand and its consumers”

     

    Kunal Lalani, Managing Director, Crayons is also very upbeat about the partnership. He said: “In this day and age, what is important is to have great content that is delivered precisely to the right target audience. This partnership is going to bring about theperfect balance between content and technology”

     

  • Crayons will handle the chain’s creative responsibilities

    WelcomHeritage to use Crayons… the agency, we mean

    By A Correspondent

     

    WelcomHeritage, the ITC hospitality brand, has appointed Crayons Advertising to handle its creative responsibilities.

     

    Talking about the plans, Abinash Manghani, CEO, WelcomHeritage said: “Plans to revamp the brand are underway and we have selected Crayons as they have worked with ITC Fortune for long. Despite the current crisis that the hotel industry is going through, there are good signs for heritage properties. People are looking at properties that are niche, secluded or away from crowded areas, in natural surroundings and that’s where WelcomHeritage fits in well.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It is great to add another brand from the prestigious ITC stable. He added that people are looking at short drive holidays that are safe yet promising great experience and we are going to capitalise on this. We are working on bringing out the splendour of properties and the rich (quite literally) experience for the travellers.”

     

     

  • Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association

    Anupriya Acharya takes charge as AAAI President

    By A Correspondent

     

    Anupriya Acharya, CEO – South Asia, Publicis Groupe was elected President of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting held in Mumbai on Monday. Ashish Bhasin, President of Advertising Agencies Association of India( AAAI), handed over charge to Acharya. Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association.

     

    Other elected members of the Executive Committee in alphabetical order are:

     

    Anand Bhadkamkar, Dentsu Aegis Network Marketing Solutions Pvt Ltd

    Kunal Lalani, Crayons Advertising Pvt Ltd

    Mohit Joshi, Havas Media India Pvt Ltd

    Pranav Premnarayen, Prem Associates Advertising & Marketing

    Rana Barua, Havas Worldwide India Pvt Ltd

    Vivek Srivastava, Innocean Worldwide Communications Pvt Ltd

    Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President.

     

    Said Acharya: “It’s a tremendous honour and also an enormous responsibility to be elected as the President of such a prestigious organisation. I am acutely aware that our industry, like the rest of the world, has just witnessed the most unprecedented times and it’s a difficult time for most. The pandemic has only underscored the relevance of the collective thinking and the heightened role that AAAI can play. I will strive to do my best to further the interests of the advertising industry and take AAAI to greater heights as we emerge into the new normal. Many top advertising professionals have contributed very selflessly and relentlessly to the AAAI, both with and without executive positions. And that is what inspires me immensely as I take on this position. Many thanks to Ashish Bhasin for his leadership in the last two years as President – he has made great progress in making the association more inclusive, diverse and future-ready. Also, thanks to all the Executive committee members and the secretariat for all the learning they have given me in the past many years”.

     

    Added Bhasin: “I have had the privilege to lead AAAI for two years as its president, I wish to thank all my fellow executive committee members for their wholehearted cooperation and valuable support. I would also like to congratulate Anupriya Acharya on her election as President. Anupriya has been a key member of the Indian media and advertising industry for a long time. I’m sure she will play a stellar role in taking forward the Association and its work. I wish her the very best for this role.”

     

  • Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message. Advertisements on bus shelters are usually lit at night with visual appeal.

    Trade bullish on bus shelter advtg

    By Robin Thomas

     

    Looking for a cost-efficient medium with high brand recall and healthy Return on Investments (ROIs) to advertise your product, then you should head to the nearest bus stop. The bus shelters, strategically placed in areas with the target group travelling either by foot or in a vehicle, are fast becoming coveted advertising mediums. FMCG brands, television channels and retail brands have increasingly started using bus shelters as a medium to deliver their brand message as ads placed at bus shelter make it easy to see the brand and its message.

     

    Many advertisers prefer to go for bus shelter advertising as it is cost-efficient and has a high brand recall, especially in the metros like Mumbai, Delhi and Chennai. Hindustan Unilever and P&G are two big instances of big OOH spenders which are very active in bus shelter advertising, particularly in Mumbai and Delhi. According to Bikas Verma, Associate Vice President, Outdoor Advertising Professionals (OAP) Pvt Ltd, bus shelter advertising contributes approximately 10-15 per cent of the overall OOH advertising spends.

     

    Gurjit Singh, COO, Crayons Advertising observed, “Compared to other OOH formats, bus shelter ads give more frequencies to the campaign as the strategic look gives an edge to the campaign.”

     

    “Bus shelters are primarily service-oriented street furniture item. They also prove to be a very effective OOH format as they offer an efficient channel for the brands to reach out to the consumers in every nook and corner of the city. Advertisers have acknowledged this medium as very cost-effective, offering best in class ROIs. Bus shelters also provide widespread exposure to their campaigns, catering to a wide range of target groups,” explained Ayush Kakkar, Assistant Manager – Marketing, JCDecaux.

     

    The road ahead

    Mr Verma is of the opinion that since billboards are now facing government restrictions, bus shelter advertising, which is high-impact and high-frequency advertising, is bound to grow further. “In markets like Mumbai or any other metro, bus shelter and likewise street furniture will be the future of OOH advertising, as these serve the dual purpose of being a utility as well as an ad revenue stream. This format of OOH media is very apt for the female TG and since billboards will not be permitted in these markets in future, their growth potential is nearing the end.”

     

    Mr Kakkar of JCDecaux noted, “The growth potential in case of bus shelter advertising is huge and it will continue to grow as more and more cities adapt to these service-oriented formats. Globally, bus shelters are already a very popular communication vehicle in the world’s best cities.”