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Tag: CP PLUS

  • The agency will be managing the digital duties of the brand such as media planning and buying, creativity, digital branding, strategy and SEO to amplify the media outreach

    Grapes Digital wins the Digital AOR mandate for CP Plus

    By Our Staff

     

    CP Plus, the security and surveillance solution provider, has signed Grapes, an integrated marketing agency for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.

     

    Speaking on the development, Ananmay Khemka, Executive Director – CP Plus, said: “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.

     

    Commenting on the win, Shradha Agarwal, CEO and Co-Founder Grapes, added: “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers”.

     

  • CCTV is Intelligent with CP PLUS,KyunkiUparWala Sab DekhRaha Hai

    CP Plus unveils new campaign

    By A Correspondent

     

    CP Plus has unveiled its new campaign to reaffirm its leadership in the security domain. The TVCs features Salman Khan as the CCTV ambassador of the brand.

     

    Said Aditya Khemka, Managing Director, CP Plus:“There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features available.”

     

    Added Kapil Arora – President, Ogilvy Group Companies North:  “CP Plus has been the pioneer in electronic surveillance, pretty much leading the way for the segment. As adoption of security cameras increases, they have largely been seen as passive recorders of events. With CP Plus intelligent security systems, we believe that role can become of an active deterrent.”

     

    Said Ajay Gahlaut, COO Ogilvy North & Deputy COO, Ogilvy India: “The creative task was to reinforce the leadership of CP Plus in the surveillance category and build on the brand’s existing communication; Uparwala sab dekhrahahai. Using Salman Khan as the brand ambassador, we have attempted to bring alive stories from various aspects of life showcasing the intelligent technology solutions that CP Plus has in their products.”

  • To endorse CP Plus Intelligent Security Systems

    CP Plus signs up Salman Khan as its CCTV ambassador

    By A Correspondent

     

    CP Plus has signed up Salman Khan as its CCTV ambassador. CP PLUS aims to reach out to the masses with this partnership further making them aware of the need for the intelligent security and surveillance in the society at all levels. The brand will come up with communication on security and surveillance through its new campaign, taking it to next level with Salman Khan in action.

     

    On this partnership, Aditya Khemka, MD, CP PLUS said: “With Salman, we intend to reach out to the masses and generate awareness on security and surveillance in India.”