MxMIndia

Tag: corporate communications

  • Brand consultancy Chlorophyll helps in rebranding

    Mullen Lintas creates TVC with new brand identity for SBI Life

    By Our Staff

     

    SBI Life Insurance has unveiled its reimagined ‘Brand Identity’ with brand consultancy firm Chlorophyll working on the rebranding exercise.

     

    Speaking about SBI Life’s re-imagined brand identity, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life said: “Brand SBI Life is not limited to a re-imagined identity or a TVC, fundamentally it is an entire belief system that we all live by, it is an experience that our customers and stakeholders remember us for. Our extensive research comprising countless conversations with consumers, business partners, employees and other stakeholders have indicated to a new evolving individualistically determined India. The consumer of this new India, expects insurance to be an enabler, in their pursuit of individualistic ambitions, which is way beyond the role of a mere financial tool. Aligning SBI Life’s brand journey to the evolving consumer attitude in the new India, we’ve undertaken a strategic rebranding exercise, where we envisage brand SBI Life to play the role of an ‘enabler’ for the consumer to follow their own individualistic aspirations, while simultaneously taking care of the needs of their loved ones.”

     

    Added Kiran Khalap, Co-Founder, Chlorophyll Brand Consultancy: “The challenge was like a four-way tight rope walk. Find one single insight that could make the brand relevant to metro-millennials, retain the loyalty of tier two and three towns, put distance between SBI Life and others and finally, give SBI Life a distinct identity. We found it, thanks to the patience of the team.”

     

    Added Garima Khandelwal, Chief Creative Officers, Mullen Lintas India: “The new brand philosophy of SBI Life “Karo poore apne iraade, apno se kiye sabhi vaade” is about fulfilling your dreams and passions while keeping your promises to your loved ones, not losing self for the sake of our responsibilities. We wanted to craft a story that captured the essence of the ‘vaade’ and ‘iraade’ through the eyes of an individual at a stage in life of change, where one is ready to take the next step of having a life partner or starting a family. The first story captures the beautiful moments of reflection in the mind of the protagonist, who vows to keep his individual dreams alive as he readies to become a family man. SBI Life gives wings to these dreams and aspirations, both for the family as well as the individual”.

     

  • Pooja comes to Lupin with over 22 years of experience across diverse corporate backgrounds

    Lupin appoints Pooja Thakran as Head – Corporate Communications

    By A Correspondent

     

    Pharma major Lupin Limited has announced the appointment of Pooja Thakran as Head – Corporate Communications. Thakran will lead the Corporate Communications function for Lupin globally and will be based at the company’s corporate headquarters in Mumbai, India.

     

    Commenting on the appointment, Nilesh Gupta, Managing Director, Lupin Limited said, “We are very happy to have Pooja join Lupin as we continue on our transformational journey to emerge as a specialty pharmaceutical and complex generics major globally. She would play a key role in taking Lupin’s Brand and Corporate Communications endeavors to a new level.”

     

  • R K Swamy BBDO wins mandate from Manipal Hospitals

    Manipal mandate for RK Swamy

    By A Correspondent

    R K Swamy BBDO has won a three-year mandate to handle Corporate Communications for Manipal Health Enterprises (MHE), the company behind one of the largest tertiary care hospital chains in India.  The two month long pitch process included Ogilvy and Mudra besides others.

    Mr V V Vijaygopal, President (South), R K Swamy BBDO, said, “We are very pleased to work with one of the leaders in healthcare and healthcare management. Our task will be to enhance the leadership position the client has – through creative innovation and strategy.”

    R K Swamy BBDO is part of R K Swamy Hansa, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.