MxMIndia

Tag: Cornitos

  • To help expand business

    Cornitos onboards Crayons as agency

    By Our Staff

     

    Cornitos, a healthy snacking brand, has onboarded Crayons Advertising Limited, as an integrated communications partner.

     

    Speaking on the development, Vikram Agarwal, Managing Director, Cornitos, said: “Our vision is to expand our reach and penetrate deeper across all channels pan- India. Our search was for a partner who understands Bharat, provides strategic inputs leading to high-impact marketing, and creates strong communication ideas. Over a few meetings and extensive interactions with Team Crayons, we strongly felt they understood our objectives and aligned with our Vision. We are very excited and look forward to strengthening our brand with Crayons as our integrated communications partner.”

     

    Commenting on the account win, Samir Datar, Chief Strategy Officer, Crayons, added: “Cornitos created a taste for Nachos in India, long before international brands set foot in this market. With growing conversations around healthy snacking, Cornitos, with its expanded portfolio, is poised to capitalise on the opportunity. Their expansion into Baked Extruded Snacks with Crusties offers a unique opportunity to communicate the evolution of its brand identity and messaging in the coming months. We are proud to partner with the brand and delighted to be part of this exciting journey ahead.”

     

  • Campaign executed by Abhi Advertising

    Cornitos new ad ropes in celebrity chefs

    By Our Staff

     

    Cornitos recently launched its ‘Cornitos By My Side’ campaign and featured 40 celebrity chefs from Pan India. The campaign ran on the Facebook and Instagram pages. The celebrity chefs created 40 unique recipes with Cornitos products for the consumers and posted their videos on https://www.facebook.com/Cornitosevents

    Said Vikram Agarwal, Managing Director, Cornitos: “It was a unique and successful association with the celebrity chefs for our Cornitos by my side campaign. The celebrity chefs choose different products from Cornitos range of products and presented 40 unique recipes, the flavors of traditions like never before to the consumers. ”

  • The campaign is titled the #CornitosFilmyFlovurs campaign

    Cornitos launches second campaign in the lockdown

    By A Correspondent

     

    Cornitos has launched its second campaign in the lockdown – titled the #CornitosFilmyFlovurs campaign.

     

    Said Vikram Agarwal, Managing Director, Cornitos: “The challenge before any brand is how it stands up in tough times. And the current times are unique – a grim challenge like nothing else before. It is very important for any brand, but especially a retail one, to constantly stay in the public mind space. With this campaign we aim to create a recall value for the brand. The narrative allowed us to convey to the customers that we are scrupulously following all safe delivery rules. From another perspective, what we have is a fun product; the campaign assures the audiences that their fun times as sparked off by Cornitos Nachos are not compromised in any way. And, of course, the campaign lends a feeling of normalcy in these troubled times.”

     

    Added Vandana Sethhi, Founder, Water Communications and Producer of the campaign: “This is our second Cornitos campaign under lockdown, at the cost of sounding immodest, we are becoming something of masters of lockdown films. We love the challenge it brings; and as with all our other lockdown films, no lockdown rules or safe distancing mandatories have been compromised. From ideation to shooting to production, everything has been conducted remotely, and yet, who would be able to tell the difference from any other film created in normal times. About the concept, we were very confident that a Bollywood-spoof is a winning ticket. Who in this country is not a fan of films, and who therefore, cannot recognize and appreciate the famous dialogues?”

     

     

  • The mascot is named Crispy and he elucidates the brand ethos of premium quality and ten exotic flavours

    Crispy to work his magic for Cornitos

    By A Correspondent

     

    Cornitos, the flagship brand of Greendots Health food Ltd, has rolled out its new brand campaign announcing the launch of its mascot. The mascot has been conceived and developed by Olstream. The mascot is named Crispy and he elucidates the brand ethos of premium quality and ten exotic flavours.

     

    Commenting on the launch, Vikram Aggarwal, Director of Greendot Health Foods Limited, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”