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Tag: Convonix

  • Publicis Media has also announced that Tanmay Mohanty will hold additional charge as Head of Global Partnerships role for India

    Publicis Media aligns Convonix & Resultrix under Performics. Tanmay Mohanty to take on additional role

    By A Correspondent

     

     

     

    Pallav Jain
    Sarfaraz Khimani

    Publicis Media India today announced the alignment of Convonix and Resultrix under the Performics brand. This, notes a communique, firmly establishes Performics as the largest performance marketing offering in the country by far and is in line with Publicis Media’s market-leading presence and ambitions in the areas of digital marketing, data, tech and analytics.

     

    Pallav Jain and Sarfaraz Khimani will serve as Co-CEOs of Performics India and will report into the Publicis Media India CEO Anupriya Acharya.

     

    Tanmay Mohanty

    Meanwhile, Publicis Media has also announced a new Head of Global Partnerships role for India. Tanmay Mohanty will take over this new role in addition to his current role of Zenith India Group CEO. In this role, Mohanty will bring in a “more strategic and holistic approach to global partnerships in India and ensure greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft amongst others”.

     

    Anupriya Acharya

    Said Anupriya Acharya, Publicis Media India CEO: “We stand at an important growth juncture and it is imperative that we put accelerated focus on next-frontier areas in marketing communications like machine learning, artificial intelligence, consulting, automation and the like.  The current changes reflect our endeavor to create a compelling offering with an effective structure that supports evolving client needs. Pallav and Sarfaraz have driven spectacular growth for Convonix from an entrepreneurial start-up to a scaled organisation, across India and in multiple market mandates including US, UK and Asia-Pacific and bring in expertise on innovative solutions around talent acquisition and talent management at scale. It makes them the ideal choice for leading Performics India. Tanmay Mohanty is a proven leader with a successful track-record of accomplishment of leading in the digital first space and then bringing that thinking to the larger integrated media space. He has brought in value and substance to every client conversation across Zenith and Resultrix. I am sure with his strong product focus and client need-gap understanding, he will shape our global partnerships in India well.”

     

     

  • Digital marketing consulting firm Convonix will align with Starcom MediaVest Group (SMG) in India

    Publicis Groupe acquires Convonix

    By A Correspondent

     

    Publicis Groupe has announced the acquisition of Mumbai-based digital marketing consulting firm Convonix. Convonix will align with Starcom MediaVest Group (SMG) in India. This transaction brings together two complementary organisations – Convonix’s strength in Search, Social and Analytics combined with Starcom’s strength in Media strategy creates a unique offering for the burgeoning digital marketing space in India and expands Convonix’s geographical presence in India to Delhi, Bangalore and Chennai besides Mumbai. This news follows a number of recent acquisitions announced by Publicis Groupe in India and fortifies its position as India’s largest digital marketing operation.

     

    Founded in 2003, Convonix has evolved from being the Search Engine Optimization organization in India to becoming an Integrated Digital Marketing Solutions provider, and currently employs over 200 internet marketing specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak, Aditya Birla Group among others. Convonix has a strong international footprint with over 60% of its business coming from overseas. Convonix has also recently developed a proprietary in-house brand monitoring and social listening platform called IrisTrack which enables clients to gather market insight on their products and competitors and also engage customers online to improve their customer service.

     

    The three founding members: Vishal Sampat, CEO; Sarfaraz Khimani, co-COO; and Pallav Jain, co-COO, will continue to lead the agency. Convonix will sit within SMG and will operate as SMG Convonix, with two market-facing brands: SMG Digital and Convonix.

     

    “As the first SEO organisation in India, Convonix has continued to innovate and build the very best digital capability whilst being highly respected for its ability to recruit the best talent from universities each year, and transform them into digital advertising experts through a rigorous training program,” said Laura Desmond, Global Chief Executive Officer for Starcom MediaVest Group, adding, “combined with our existing talent in the market, this deal strengthens our offering to ensure we are the market leaders in digital.”

     

    Year-on-year, Convonix has increased revenues on average 66 percent since 2008. According to the latest ZenithOptimedia adspend forecast, Search Marketing continues to expand rapidly in India and is forecast to increase 35% in the region during 2013, and more than 70% in the next two years.

     

    Vishal Sampat, CEO for Convonix, said, “We have built our reputation by focusing on talent, training, technology and performance, and doing so has enabled us to rapidly evolve with the consumer. Aligning with SMG gives us global scale and a more powerful face to the market which we can leverage to constantly improve our offering and give our clients the best tools and solutions available.”

     

    Srikant Sastri, VivaKi Country Chair for India who is presiding over the acquisition and transition of Convonix said, “After the Convonix acquisition, we are now clearly the digital marketing leaders in India, ahead of any other global network. We are positive that this acquisition will set the tone for our next phase of digital pre-eminence both in terms of expertise and revenue and we are continuing to explore other agencies that can help us capitalize on the outstanding potential of the digital marketplace in India.”