MxMIndia

Tag: contest

  • The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC

    Crowdsourcing is Innocean’s theme for Hyundai i10

    By A Correspondent

     

    With growing competitiveness and a need to refresh the communication for Hyundai i10 Hyundai mandated its agency Innocean Worldwide India to conceptualize a new campaign for the brand in line with its dominant presence in the compact segment. For 2013, Innocean thought about energizing the entire targeted base with a bait to get them thinking about the car. Not only was the intent about creating an energy field around the brand Hyundai i10 but also to make the entire universe of prospective car buyers a part of the communication engagement. The agency has devised the a crowd sourcing campaign using Shah Rukh Khan, where all prospective buyers of i10 and its existing owners get to write a script for the next i10 TVC. If selected the contestant gets to act with SRK in the TVC for i10.

     

    Saurabh Dasgupta ECD at Innocean Worldwide India said, “The challenge for us lay in the defining the contours of this campaign to elicit a high level of response and stay true to the brand values of Hyundai i10. Yet at the heart of it all the communication intent is simple: imbibe the brand’s virtues, craft a script and full your acting dreams with SRK!”

     

    The TVC in the first phase of the campaign has an agitated SRK asking the fumbling director for his lines and then turning to the audience asking them to write in with their scripts. This campaign utilises the digital platform extensively to close the participation loop. In the words of B Sridhar Group Director, Media & Digital Services at Innocean, “The campaign has given us a rather good sized canvas to draw a digitally integrated communication effort that’s all pervasive.” A micro-site enables all participants to upload their scripts as text, video or even audio files. There is the regular snail mail too. A single response number with ‘missed call’ facility enables an IVR driven interaction wherein the scripts can be recorded by the contestants.

     

    “It’s a rather exciting idea we have thought of and it’s a composite one which looks at all aspects of communication and engagement touchpoints,” said Vivek Srivastava, Jt MD of Innocean. “The integration of diverse media apertures is one of the strengths of this endeavour and showcases our team’s technological capabilities alongside the dexterity with the advertising craft,” he added.

     

    The campaign in this phase will run for six weeks seeking the consumers’ participation and thereafter return with the crowd-sourced id featuring the Hyundai i10, SRK and the winner.

     

  • Star Movies fans can get a chance to watch Hollywood titles a day before the official release.

    Star’s Hollywood Blockbusters aims to thrill

    By A Correspondent

    Star Movies, India’s leading English movie channel, presents Star Movies Hollywood Premieres; an initiative that brings exclusive screenings of Hollywood titles for their fans a day prior to their official theatrical release by leveraging the strength of their studio tie-ups.

    To be a part of this experience viewer will have to participate in a simple contest and answer questions that will be broadcasted on Star Movies and their India Facebook fan page. Lucky viewers will get a chance to attend the exclusive premier screening of the latest upcoming movie titles by Star Movies Hollywood Premieres. Star Movies kickstarts the initiative with its inaugural movie premiere of The Three Musketeers on October 14 at select theaters in Mumbai, Delhi, Bengaluru and Kolkata.

    The channel also holds the exclusive rights to premiere other Hollywood biggies like ‘In Time’, ‘Twilight Saga- Breaking Dawn’ and ‘The Darkest Hour among others.

  • Harvard University Press holds contest to design Murty Classical Library of India

    Design submissions invited for classical publications library in India

    By A Correspondent

    Harvard University Press is inviting design submissions for the Murty Classical Library of India, a publication series slated to debut in 2013 that will bring the classical literature of India to a global audience. The designer of the winning series logo, logotype, and jacket design will receive US$10,000 and jacket credit on all books in the series.

    The Murty Classical Library of India (MCLI), established through an endowment gift from Rohan Narayan Murty and the Murty family, will provide new English-language translations of works written in Bangla, Hindi, Pali, Panjabi, Persian, Sanskrit, Tamil, and other Indic languages, with the original text on the facing page.

    Harvard University Press Executive Editor-at-Large Ms Sharmila Sen noted, “Because the Murty family founded the MCLI in order to bring the rich literary heritage of India to the entire world, it is especially fitting that we issue an open invitation to generate a design for this landmark series.”

    Mr Tim Jones, director of design and production at HUP, added: “India’s classical literature is uniquely diverse—geographically, linguistically, and thematically—making it a special challenge to visually convey the scope and richness of the MCLI. We’re holding this contest so that designers of all backgrounds and experience can help us find an iconic way to represent the writings’ diversity.”

    Designs may be submitted until December1, 2011. Residents of, and design firms based in, the US, the UK and India are eligible to enter. Details, complete rules, and entry form are available at www.murtylibrary.com.