MxMIndia

Tag: ContentiQ

  • Designed to help brands and agencies ease their campaign and account strategy

    Zirca Digital Solutions receives patent for ContentiQ

    By Our Staff

     

    Zirca Digital Solutions has recently acquired its patent for ContentiQ. The product is designed for brands and agencies ease their campaign and account strategy.

     

    Neena Dasgupta
    Neena Dasgupta

    Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions:  “This patent places Zirca into a unique position in delivering and optimising multi-dimensional campaign objectives for a brand. With this differentiated offering, we can ensure high returns for clients’ spends on advertising. Tying up various aspects of campaigns and ad management to ensure that these objectives are met is among the firsts in the industry. We’re delighted with ContentiQ being our first patented product.”

     

    Karan Gupta
    Karan Gupta

    Added Karan Gupta, Managing Director, Zirca Digital Solutions: “We are applying for patent for this product in several countries so that Zirca’s unrivalled approach is recognized across different markets. Clients in these markets will be able to utilise our tailored services to fulfil their localized objectives.”

     

  • The tool will enable marketers to take an audience-centric approach to content planning

    Zirca’s ContentiQ enables marketers to leverage role of content intelligence

    By A Correspondent

     

    Zirca Digital Solutions launched its second proprietary product ContentiQ, which combines the power of audience profiling and content consumption data to help media planners and advertisers create strategic insights-driven and data-informed content plans.

     

    Neena Dasgupta

    Said Zirca CEO Neena Dasgupta:  “Content serves as bridge between marketers and their consumers. With ContentiQ, we are bringing science to content creation so that media planners and advertisers can offer powerful audience-centric content based on psycho graphics. This tool is set to revolutionise the content planning landscape in India and globally,”.

     

     

     

    Karan Kumar Gupta

    Added Karan Kumar Gupta, MD of Zirca: “In a rapidly-evolving content industry, marketers need to realize that their audience is not just a number. Content deserves its own planning and measurement tools, and therefore ContentiQ will be at the forefront of the emerging ecosystem of content-specific planning, measurement and execution tools. With this launch, Zirca is determined to bring consumer-centric conversations to the forefront of marketing communication.”