By Amitabh Srivastava
#1 Emerging Technologies:
Keeping in view the emerging technologies, it is very important that everything is taken into consideration; for instance social media can be of great help in terms of getting more interactive with listeners.
#2 To Engage Listeners:
These days the maximum listenership is through moving vehicles, so if there is some innovation catering to those audiences, then it would be a very good option.
#3 Rise of Internet Radio:
Internet radio is fast growing all over the world, and India is no exception. Internet radio will be emerging as the big thing very shortly.
#4 Two-Way Communication:
This is most important because the moment you get interactive there will be an increase in participation from the listeners also.
Amitabh Srivastava is the Country Manager – South Asia, Radio Netherlands Worldwide.