By Our Staff
Zee Entertainment launched the second edition of its #TVIsFamily campaign to mark the occasion of World Television Day. The #TVIsFamily campaign aims to recognize the role of television as any family member by making it part of the family portrait picture.
Speaking on the campaign, Kartik Mahadev, Chief Marketing Officer, Content Business, Zee Entertainment Enterprises Ltd. said: “TV has been the most trusted and preferred medium reaching 200mn households for decades now. We are delighted to roll out another edition of the #TVIsFamily campaign this year, wherein we have tried to bring to life the emotional connection that audiences have with television. Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. The introduction of television has been truly transformative and progressive for the global entertainment industry. For decades, television has provided a huge platform to creators, artists, and others by being an effective medium of taking their work to every household across the globe. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.