Dentsu has announced the release of its global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next decade. The research shows a growing comfort level among consumers for an increasing number of administrative and shopping activities being managed by AI on their behalf.
Said Jeff Greenspoon, Global Practice President, Integrated Solutions, Dentsu said: “What is very clear from the findings of the Consumer Vision 2035 study is that we are only now just entering the next era of transformation across technology, culture, and consumer expectations. An AI-filtered world might seem far into the future, but it is already becoming a reality today and consumers’ interactions with brands will fundamentally shift within the next 10 years. Business leaders and brand builders must start preparing for this new landscape today with both technology and creativity. These provocative insights are the starting point to guide people-centered transformation efforts that create long-term brand opportunities, because those that push the boundaries to innovate now will undoubtedly see the biggest impact through the next decade.”