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Tag: Conran Design Group

  • A new global offering dedicated to brand and design

    Havas launches Conran Design Group network

    Left Top Anti Clockwise Ludwig Duran, Rana Barua, Anaïs Guillemané Mootoosamy, Thom Newton, Lee Hoddy
    Left Top Anti Clockwise Ludwig Duran, Rana Barua, Anaïs Guillemané Mootoosamy, Thom Newton, Lee Hoddy

    Havas has announced the launch of the Conran Design Group network, a new global offering dedicated to brand and design, based on the long-standing expertise and talent at Conran Design Group, and W, Havas’ leading creative branding agency in France, which will be renamed W Conran Design.

    With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

    The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

    The study finds that the top 20 ‘citizen brands’ – those able to meet the needs of both individual and society – earned £8bn more in revenues on average yearly than their lowest-performing counterparts. They also achieved equity price increases that are on average five times higher than those of the lowest performers.

    Said Yannick Bolloré, Chairman and CEO, Havas: “Conran Design Group is uniquely equipped to lead this new network with more than 60 years of experience in strategic brand and design, a holistic approach, and the benefit of global scale with a local touch. W is the natural partner to support the success of this initiative in France with its 25-year track record of helping companies transform to remain at the heart of the conversation and make a positive contribution to society.”

    Added Thom Newton, Global CEO, Conran Design Group: “We’ve entered the era of expectation inflation – and brands are under huge pressure to deliver growth and good.This will only intensify amid ongoing uncertainty and heighted economic and environmental pressures. Brand leaders will be expected to take an even more active role in how their brands meet and balance these pressures. Our study shows that all companies across all sectors need to find a way to achieve balanced growth, critical in an increasingly unbalanced world. But rather than prioritising growth alone – growth at any cost – the focus should be on progress, progress that’s both balanced and sustainable. Our new global network, supported and informed by the Citizen Brands framework, will help brands achieve that.”

  • To create Kriti Sanon's first beauty label, Hyphen

    Havas’s Conran Design partners with PEP Technologies

    By Our Staff

     

    Conran Design Group Mumbai has announced a collaboration  with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and Chief Customer Officer, Kriti Sanon to launch everyday skincare label, Hyphen.

     

    Speaking about the launch, Vaishali Gupta, Co-Founder and Chief Growth Officer, Hyphen said: “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”

     

    Added Geet Nazir, Managing Partner, Conran Design Group Mumbai: “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”

     

  • More in line with its global strategy

    Havas gets a new brand architecture & identity

    By Our Staff

     

    For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents. The team at Conran Design Group, Havas’ leading strategic branding agency, helped realize the project, producing a new, unified brand that is powerful, iconic, and timeless, to better reflect the group’s integrated model, and further establish its unique positioning around meaningfulness and entertainment.

     

    Today marks a defining moment in Havas’ almost 200-year history as it unveils a refreshed look and reimagined brand architecture that more clearly tell its story. In line with the acceleration of its strategy rooted in integration, Havas is bringing all Havas branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.

     

    The refresh kicks off today, June 13, 2023, with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organized by core services, providing a more client-centric experience.

     

    As one of the six largest groups globally with more than 22,000 people in over 100 countries, a single, modernized, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike. Realized in collaboration with Conran Design Group, the new brand is all about positive upward momentum, expressed visually with a dynamic edge that represents the creativity and forward-looking mentality at the heart of Havas’ business.

     

    Said Yannick Bolloré, Chairman and CEO of Havas: “Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry. Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalizing on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.”

     

    Added Thom Newton, Global CEO of Conran Design Group:  “Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum. The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio.”

     

  • As head of design will build competitive advantage in the region

    Conran Design Group Mumbai appoints Mayuri Nikumbh

    By Our Staff

     

    Mayuri Nikumbh
    Mayuri Nikumbh
    Lee Hoddy
    Lee Hoddy

    Conran Design Group Mumbai has appointed Mayuri Nikumbh as Head of Design. In her new role, Nikumbh will be responsible for creative stewardship for clients in the region and will lead the creative vision for Conran Design Group, Mumbai. Conran is part of Havas India.

    Said Lee Hoddy, Executive Creative Director, Conran Design Group: “The branding and design industry in India is growing at an extraordinary rate, providing a huge opportunity to innovate across a broad range of client sectors and categories. We are delighted to welcome Mayuri to Conran Design Group. With her passion for great design, breadth of experience and cultural understanding of the market, Mayuri will support the growth of our offer and help us to build competitive advantage in the region.”

     

     

  • Geet Nazir will lead the team

    Havas brings Conran Design to India

    By Our Staff

     

    Havas Group India has brought in Conran Design Group to India. This will allow Havas’ clients to tap into Conran’s expertise in brand strategy, visual identity, branded environment, and packaging. The Indian team will be led by Geet Nazir, Managing Partner, Conran Design Group Mumbai.

     

    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “We are very excited to join forces with Conran Design Group (CDG). This joint venture complements our aggressive growth strategy and our mission to create meaningful work for clients. CDG’s competitive advantage of building brand strategy with deep consumer insights will add an enviable strength to Havas Group’s portfolio. I am delighted to welcome Thom and the team to the Havas Group Family.”

     

     

    Thom Newton

    Added Thom Newton, CEO, Conran Design Group: “I’m very excited about this partnership. India has vibrant creativity at its heart and rich design heritage. The forward-looking Indian consumer demands that global brands re-imagine their experiences and build a relevant local connection. This creates the perfect opportunity to test the impact that design-driven brand experiences can have to inspire, engage, and build long-term brand loyalty. We are confident that this joint-venture with Havas Group will help us become an even stronger identity and we look forward to a meaningful journey ahead, together.”

     

    Conran Design Group (CDG) is part of the Havas Group at a global level, as is Havas Group India.  The communique for CDG however mentions the entry is thanks to a joint venture. We have reached Havas Group India for a clarification on the same and will update this report when we hear from it.