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Tag: Confederation of Asian Advertising Agency Associations

  • The FCB Global Vice Chairman was elected the new Chairman of the CAAAA at the AGM held on April 21

    Nagesh Alai is Chairman of Confederation of Asian Ad Agencies (CAAAA)

    By A Correspondent

     

    Nagesh Alai

    The Confederation of Asian Advertising Agency Associations (CAAAA) has elected Nagesh Alai of the Advertising Agencies Association of India as the new Chairman at its Annual General Meeting held on April 21 2016 in Singapore. He replaces Harris Thajeb of PPPI (Advertising Agencies Association of Indonesia) who has completed his two-year term.

     

    Following his appointment, Alai who is also Vice Chairman, Global of FCB said: “The challenges faced by advertising businesses are similar across countries in Asia (and the world), only the degrees differ. Unbundling of services years ago lead to commoditisation of advertising services and now disintermediation is leading to disruptive changes. Remuneration and recruitment continue to be hurdles to the growth of the advertising industry. The industry’s relevance is and never will be in doubt regardless of the rapid technological advances; but the business model is slowly and surely undergoing seismic changes. Those who recognize this will do well; it will be a survival of the fittest.”

     

    “CAAAA will continue to focus on these issues and help navigate these challenges by changing mindsets,” Alai said,adding: “A key focus for us will be to remain relevant at the macro level and render practical services at the micro level. For e.g., facilitate cross border movement of talent across the region, this will help in splicing and grafting of new ways of thinking and working. The CAAAA team is all charged up.”

     

    The full line-up of the new Executive Committee are:
    Vice Chairman – Tateo Mataki, Japan Advertising Agencies Association, Japan
    Treasurer – Anthony Kang, Association of Accredited Advertising Agents, Singapore
    Secretary – Romie Chen, The Association of Accredited Advertising Agents of Taipei, Taipei

     

    Yang Hong Feng, China Advertising Association
    Angela Ng, Association of Accredited Advertising Agencies of Hong Kong, SAR China
    Jay Paik, Korea Association of Advertising Agencies, Korea
    Harris Thajeb, Advertising Agencies Association of Indonesia, Indonesia (also Immediate Past Chairman)

     

  • The winners emerged from 92 finalists across 36 categories

    Havas, O&M, Lowe Lintas win big at APAC Effies 2015

    By A Correspondent

     

    APAC Effie Awards 2015 announced the winners at an Awards Gala held on 10 April 2015 at the Four Seasons Ballroom Singapore.

     

    Hosted by veteran actor and comedian Pam Oei and attended by some 170 marketing professionals from around the region, the awards gala presented a total of 61 Awards – 1 Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes. The Grand Effie was awarded to Havas Worldwide and Child Survival India for their campaign “No Child Brides”.

     

    The winners emerged from 92 finalists across 36 categories and the coveted Agency of the Year Award went to Ogilvy & Mather Mumbai who picked up 8 awards – 2 Golds, 4 Silvers and 2 Bronzes. Lowe Lintas + Partners, India and DDB Auckland came in second and third respectively.

     

    Ogilvy & Mather was named the Agency Network of the Year, picking up a total of 4 Golds, 4 Silvers and 4 Bronzes from its agencies in the region followed by BBDO Worldwide and Lowe & Partners.

     

    India was the biggest winner walking away with a total haul of 18 awards, including the Grand Effie followed by Australia and New Zealand with 15 and 11 awards respectively.

     

    Awards Chairman Jarek Ziebinski said, “’Awarding Ideas that Work’ may sound like a simple concept but winning an APAC Effie is more than just an accolade. It is an affirmation of being the best in the Asia Pacific region, a true recognition of an agency’s expertise in delivering marketing campaigns that work and achieve results. This is the core reason our creative industry exists.  It also further validates a successful two-way collaboration between clients and agencies and the synergies that arise from it”.

     

    The APAC Effie Awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Mr Harris Thajeb, CAAAA Chairman said, “ We are impressed with the high quality of work submitted.  The Asia Pacific region has again proven its relevance by continuing to improvise and explore new ways through the use of new technologies and fresh ideas to create an impact in their marketing communications and it is through this celebration that we honour marketing effectiveness excellence and recognise the success of these marketing campaigns”.

     

  • The Call for Entries was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia

    APAC Effie Awards 2015 calls for entries

    By A Correspondent

     

    The 2015 Asia Pacific Effie Awards has announced the Call for Entries. The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.

     

    “The introduction of these new categories will ensure that the competition keeps on the forefront and stays current with the market trends,” said Jarek Ziebinski, the 2015 Awards Chairman. He further added, “As the gold standard of marketing effectiveness, winning an APAC Effie is an affirmation of the best in its class in the region. It represents agencies’ success in delivering ideas that work for their clients. I certainly look forward to seeing the exceptional cases from the region.”

     

    The Call for Entries was launched along with the campaign “Let the Numbers Tell Your Story” by Leo Burnett Indonesia. The objectives, the goals, the insights, the execution and most crucially, the results, are all measured in numbers. Let numbers prove the effectiveness of your campaign, that’s what Effie is all about.

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region’s most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

     

    The 2015 Awards is now accepting entries through to 15 December 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period.  Winners will be announced at the Awards Gala in Singapore in April 2015.

     

  • Indian entries bagged six awards where a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes were presented.

    Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year

    By A Correspondent

     

    Lowe Lintas Mumbai bagged four metals at the APAC Effie 2014 which had  its Awards Gala on April 3. A total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes were presented. Indian entries bagged six awards.

     

    Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners. Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.

     

    BBDO Worldwide was named the Agency Network of the Year, picking up a total of2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.

     

    Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.

     

    “We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year,” commented Connie Chan, the 2014 Awards Chairman. “The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy.  Huge congratulations to all winners for the great work!”

     

    APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.  Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”

     

    The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index (http://www.effieindex.com), a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

     

    The full winners list can be viewed at the APAC Effie website – http://www.apaceffie.com.