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Tag: Concept PR

  • To strengthen fashion and entrepreneur portfolios

    Concept bags Fashion Entrepreneur Fund mandate

    Concept Public Relations has won the PR mandate for the Fashion Entrepreneur Fund (FEF), a venture studio that supports entrepreneurial ideas of the fashion industry.

    Said Ashish Jalan, Managing Director of Concept PR: “Concept PR is truly honoured to be entrusted with the PR mandate for the Fashion Entrepreneur Fund. This partnership not only reflects our steadfast dedication to fostering success in fashion and entrepreneurship but also underscores the exceptional concept behind FEF. As a venture studio, FEF is committed to nurturing innovative ideas within the fashion industry and fostering a collaborative ecosystem. With FEF inviting fashion entrepreneurs to showcase their visionary business ideas, we are eager to leverage our expertise and creativity to enhance the brand presence of this prestigious venture. Together, we look forward to turning dreams into reality.”

    Added Sanjay Nigam, Founder of FEF India Fashion Awards and Fashion Entrepreneur Fund: “Selecting a PR partner is a critical decision, and Concept PR’s stellar industry reputation, coupled with their history of successful campaigns, made them the clear choice. I have full belief in the team’s ability to authentically convey the essence and vision of the Fashion Entrepreneur Fund.”

  • To provide professional daily news monitoring

    Concept PR wins mandate for Bikaji Foods

    By Our Staff

     

    Concept Public Relations India Limited (Concept PR), part of the Concept Group has been appointed as the public relations agency for Bikaji Foods International Ltd, maker of Bikaneri Bhujia.

     

    As part of the mandate, Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR.

     

    Commenting on the development, Neha Rao, Vice President, Marketing said: “Bikaji has come a long way in the past three decades; our journey from Bikaner to Bombay Stock Exchange has been nothing short of amazing. We are on a growth path, with a lot of interesting developments that our industry and brand are witnessing. Therefore, when it came to appointing a PR firm to handle our account for better outreach and take our story to the world, Concept PR was definitely a strategic choice. The professional and dedicated approach with which the team managed our IPO journey was commendable and we are excited to build our brand equity with their support!”

     

    Added Lalit Jaisingh, Senior Vice President and Lead Capital Markets PR: “Since the announcement of the Initial Public Offering, we have enjoyed a great working relationship with the Bikaji Team. We are elated to continue our association with the “Bikaji” Brand – a true “Make in India Story” that has been wowing the Indian taste palate since 1993. As Bikaji forays into other segments beyond the Namkeens and expands into other geographies and boosts its distribution network, we look forward to sustaining and building on their communication internally and externally.”

     

  • For strategic counselling, planning and programming, media relations

    Concept PR bags mandate of Afcom cargo airline

    By Our Staff

     

    Concept Public Relations India Limited has won the communication mandate of Afcom Holdings Private Limited (Afcom), a dedicated cargo airline headquartered in Chennai.

     

    The mandate entails strategic counselling, planning and programming, preparation of communication documents, maintenance and management of media relations and implementation through various PR tools.

     

    Commenting on the development, Capt Deepak Parasuraman, Chairman, Afcom Holdings Private Limited said: “We are delighted to be partnering with Concept PR. During the pitch process, we found them to be an agency that thinks differently and out of the box while still being flexible regarding the client’s expectations and budgets. In addition, they come with deep domain knowledge and understanding of the sector we operate in, which for sure works in our favour. We look forward to a long and fruitful alliance.”

     

    Added Ashish Jalan, Managing Director, Concept Public Relations India Limited: “We are happy with winning the Afcom’s communication mandate. For us, Afcom is not just a cargo airline but an end-to-end cargo solutions company. We see great promise in Afcom regarding its business strategy and outlook. We will endeavour to ensure that the right narrative is designed and disseminated to the right target audiences through a perfect deployment of both Traditional and Digital PR.”

     

  • To infuse strategic thinking and exceed client expectations in Delhi and adjoining regions

    Concept appoints Andrew Fernandes to head Delhi branch

    By Our Staff

     

    Concept PR has appointed Andrew Fernandes as head of Delhi branch and national business development with an additional responsibility of leading the real estate and infrastructure portfolio.

     

    Said Ashish Jalan, Director and Chief Executive Officer (CEO), Concept PR: “Andrew has been associated with Concept Group since last six years, handling prominent clients in Real Estate and Infrastructure portfolio. He straddles various vertical practices with consummate ease and is known for his quick and strong creative recommendations with his clients. This strong sense of ownership and commitment has seen him drive organisation value with strong growth numbers and consistent business growth. Heading the Delhi branch will be an additional responsibility on him beside handling all his current mandates. We are pleased to have Andrew Fernandes as Delhi branch head.”

     

  • #Save Parsik Hill campaign bags PR Agency Achievement of the Year Award  – 2018

    Concept PR bags Gold at PR World Awards

    By A Correspondent

     

    Concept PR has bagged a Gold under the PR Agency Achievement of the Year category at the 7th Annual PR World Awards for its social communication campaign #Save Parsik Hill, executed on behalf of Public Relations Council of India (PRCI).

     

    The ‘Save Parsik Hill’ campaign focused on the need to stop check plundering of the hills under the guise of quarrying and protects the bio-diversity of the area. The hills have been the major source of stones for the construction industry in Mumbai Metropolitan Region for over four decades and they have ravaged by blasting and exploiting much beyond the officially allotted areas.

     

    “The PR World Award is recognition of a novel Social Communication Campaign initiated by Concept PR to focus on issues of community interest,” said Ashish Jalan, CEO and director of Concept PR. “It also stands testimony to the consultancy’s professional commitment, dedication and team work. We are happy to have executed the Parsik Hill campaign on behalf of not-for-profit PRCI,” he said.

     

    Added B N Kumar, Executive Director – Concept PR: “We launched a well-orchestrated social communication campaign on the Environment Day in association with the Mumbai Press Club last year… The basic idea was to bring into sharp focus the environmental damage being done by unchecked quarrying. The campaign involved Twitter, Facebook posts and an online petition to the Chief Minister to stop further quarrying of the Hills.”

     

     

  • While Apurv will head the IPO PR vertical, Charu has been appointed to lead the Lifestyle & Entertainment practice

    Concept PR strengthens leadership team with new hires

    By A Correspondent

     

    Apurv Gupta
    Charu Benegal

    Concept PR has announced the appointment of two senior communication professionals –financial journalist Apurv Gupta and lifestyle PR specialist Charu Benegal.

     

    While Gupta will head the IPO PR vertical, Benegal has been appointed to lead the Lifestyle & Entertainment practice.Prior to joining Concept PR, Benegal worked as India Practice Chair (IPC), Brand and Consumer Practice for WPP’s Genesis Burson Marsteller.

     

    Welcoming the duo on board, Ashish Jalan, CEO & Director, Concept PR said: “Both Charu and Apurvbring with them rich experiences in their verticals. We are confident that our client servicing capabilities will now acquire a new dimension.  With a string of successes in client acquisitions, the timing of these two veterans joining us could not have been better.”

     

     

  • Kumar is also an executive director of Concept PR

    Concept PR’s B N Kumar to head PRCI as Chairman

    By A Correspondent

     

    Public Relations Council of India (PRCI) has elected senior media professional B N Kumar as Chairman of its governing council.

     

    Announcing the decision during the 12th Global Communication Conclave organized by PRCI at Pune recently, its chief mentor and chairman emeritus M B Jayaram said, BNK, as Kumar is known, has been elevated from the post of president – national executive as a recognition of his tireless work in taking the organization to new heights.

     

    Under BNK’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns, Jayaram said. Kumar is also an executive director of Concept PR.

     

    S Narendra, a former Government of India spokesperson, succeeds BNK as the president of the national executive. Prashant Pathrabe, additional DG of Press Information Bureau, has been elected as the new secretary general.

     

     

  • The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time among others

    Concept PR bags multiple new biz wins

    By A Correspondent

     

    Concept PR has deployed a hub-and-spoke model for exponential growth across South India.  “We believe that the Indian economy is on an upswing and the growth going forward would be exponential. South India offers excellent opportunities for communication in different verticals such as IT, ITES, Bio-technology, startups, pharma and real estate and infrastructure. Our renewed focus appears to have paid us dividends considering the fact that we have been winning a string of businesses in this region,” said Ashish Jalan, Director and CEO of Concept group.

     

    The consultancy has signed new clients like Bengaluru-based Happay, a business expense management solution company, and Book My Time, a car service and sales aggregator, Hyderabad-base, Granules India Ltd, a pharmaceutical compound manufacturer, and Sathguru Management Consultants amongst others. Concept PR has also won mandate from VBHC – Value Homes Private Limited which has projects across Bangalore, Mumbai, Chennai and Delhi-NCR.

     

    “The past nine months has been a huge learning curve, we have pitched aggressively, won accounts, added to the team. But most importantly, we have hit upon the ideal model to increase our presence in the South, increase our product offering, efficiently use group resources across all offices, all this without increasing unnecessary costs. This is critical as we will be able to add value for our clients and at the same time not be heavy on their pockets,” added Sunil Nair, COO – South, Concept PR.

  • UBA, Mumbai City FC and SportzConsult mandate their communications activity to Concept PR

    Concept PR scores a hat-trick with new wins

    By A Correspondent

     

    Concept PR, has strengthened its sports vertical by signing up United Basketball Alliance (UBA), SportzConsult, and Mumbai City FC.

     

    Speaking about their achievement, Ashish Jalan, CEO and Director of Concept PR said: “We are extremely happy to have acquired this string of new businesses which demonstrates client confidence in our sports vertical headed by veteran media professional and our executive director, Pooja Chaudhri. The team has been doing wonders with iconic events such as the Standard Chartered Mumbai Marathon and IDBI Federal’s sporting activities among others. We have developed the capability to handle public relations for any sporting activity across 100 cities in the country.”

     

  • Clients encompass genomics, sports, realty and BFSI

    Concept PR wins multiple new biz mandates

    By A Correspondent

     

    Concept PR is on a high growth path and has signed up a series of new clients and has started ramping up operations.

     

    The agency’s new client acquisitions, in the face of multi-agency pitches, include the sports portfolio of IDBI Federal Life Insurance, spanning cricket, grassroots football and distance running, realty giants, K Raheja Corp, Sheth Corp and Century Real Estate, India’s first e-ticketing company Kyazoonga, telecom major Matrix Cellular that provides telecom solutions for Indian travellers going abroad, and MedGenome & Manipal Hospital in the healthcare sector.

     

    “We are happy that our teams have been doing well and winning businesses across verticals, from genomics, e-commerce, telecom to healthcare to sports and BFSI. These wins underline the core strength of our consultancy, which is to craft strategies that enhance a client’s desired image while delivering quantifiable benchmarks. We are on road to aggressive growth and are ramping up our teams across cities,” said Ashish Jalan, Director and CEO, Concept PR.

     

    Some other companies who signed up contracts with Concept PR in the recent past include ThatsPersonal.com – India’s leading adult health and wellness e-commerce site, Groupe SEB – world leader in small household equipment, Tookitaki – a decision support system (DSS) company head-quartered in Singapore, and SciGenom Research Foundation, a not-for-profit organization working to promote science in India through research and education.

     

    Concept PR, with 10 owned offices and effective service network covering the length and breadth of the country, services clients across verticals such as BFSI, Infrastructure, Real Estate, Healthcare and Pharma, Sports and Lifestyle, IT, Telecom, Legal and Tax, apart from handling pre-IPO build up, IPOs and road shows.

     

  • Concept PR bags Agency Excellence Award

    By A Correspondent

     

    Concept PR has been awarded the Agency Excellence award at the 9th Global Communication Association’s (GCA) conference held at Bengaluru over the week-end. Concept PR was the sole agency to be awarded at the conference.

     

    Union Minister for Law and Justice Mr D. V. Sadananda Gowda presented the A P Chowdappa Memorial Award for Excellence in Communication in Agency Sector at the two-day GCA Conference that concluded on January 09, 2015, and attended by about 200 delegates from across the world, including 20 from five continents.

     

    Acknowledging the award, B N Kumar (BNK), Executive Director of Concept PR, said: “I would like to dedicate the award to Team Concept, pan-India. We thank all our clients for giving us an opportunity to work with them and achieve their communication goals.”

     

    BNK, who was also a speaker at the global meet, said he gained immensely from the deliberations as experts from across communication fields shared their experiences and views.

     

    “It is a tribute to the tremendous support and understanding shown by all our clients and the excellent team work put up by Team Concept from across. Well thought out strategy, coupled with deliverables has been the hallmark of our success. This award will motivate all of us to strive hard and reach greater heights,” said Ashish Jalan, CEO and Director, Concept PR.

     

  • All three founding members of the I:Connect team – Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR

    Concept PR acquires I:Connect Enterprise

    By a correspondent

     

    Full-service PR company Concept PR has acquired I:Connect Enterprise, a strategic PR consultancy, in an all stock deal. All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR.

     

    Over the years, Concept PR has come to be recognized as a formidable force in corporate and financial communication. The team has been acknowledged for its effective media relations and leading financial communications agency. With the current acquisition and merger, they add greater strength in brand, lifestyle, events and sports communication.

     

    I:Connect, established by Lokesh Tiwary in 2009 was designed to position Public Relations as a strategic communication partner to brands in order to address critical marketing challenges. Over the past four years, the agency has been associated with several big ticket names across industries including – HTC, ZTE, Nuance, GE, SBI Cards, First Solar, Swarovski, Oriflame, BIBA, Gemfields, Rose to name a few.

     

    Welcoming them onboard, Ashish Jalan,  Director Concept PR said, “The merger with I:Connect is bound to add an extra zest to our team and service capabilities across all PR verticals. With Lokesh, we hope to leverage his tremendous understanding of consumers and communication platforms that comes with his years of experience as an advertising and PR professional. On the other hand Shantanu, an economics major and a hardened strategist, is best placed to boost our Strategy Planning abilities. In the recent past our lifestyle and sports related PR services have gained a lot of ground, Shalini’s vast experience in these areas will be a certain advantage to the team.”

     

    Speaking on behalf of the I:Connect team, Lokesh Tiwary said, “Concept is a name to reckon with in domains such as Financial & Corporate PR, Crisis Communication and Media Insights. While I:Connect on the other hand has in the last four years developed a strategic advantage in the domain of Brand (PR) Communication. What makes this merger perfect is that it brings together two complementary forces. The scale, business intelligence and client depth of Concept and the domain expertise of I:Connect. The collective strengths would enable Concept to enlarge its appeal. We see tremendous opportunity to benefit from this merger.”

     

    The Concept Group is a network of Independent Indian agencies specializing in Brand Consultancy, Creative, Media, OOH, Digital and PR services.