MxMIndia

Tag: Concept Group

  • To innovate digital advertising

    Concept Group partners with Numb3r

    Concept Group, independent agency network, has partnered with Numb3r Impact Agency, led by Rishi Kishnani and Tanmay Bahulekar, to “revolutionise traditional advertising paradigms and introduce a new era of creativity and innovation”.

    Said Vivek Suchanti, Chairman of Concept PR: “I’m thrilled to partner with Numb3r, an agency that resonates with my belief in adaptable creative video solutions. It’s refreshing to be part of a fluid, new-age agency where learning and the development of AI tools are at the core of our innovative approach.” Suchanti, as we know, has invested in many startup agencies in the past.

  • The agency has been mandated to manage brand

    Dainik Bhaskar picks up Concept

    By Our Staff

     

    Dainik Bhaskar has launched in Mumbai. Concept agency has been mandated to manage the brand.

     

    Concept Communication brings with it deep knowledge subject categories coupled with a thorough  understanding of the consumers’ spectrum that influence and impact its PR solutions  something that matches Dainik Bhaskar’s current set of requirements –  to do with their launch and future sustenance.

     

    Commenting on the win, Vivek Suchanti, Chairman and Managing Director of Concept Communications, said: “Dainik Bhaskar Group and Concept Group have a long-standing association. Trust of brands like Dainik Bhaskar, one of India’s premier brands, is of paramount importance. We are naturally very happy that they have chosen us to partner with them with such a prestigious launch.  We look forward to creating a targeted and effective solution for the brand.”

     

    Kailash Agarwal, Managing Director of Bhaskar Prakashan Pvt Ltd, added: “We are on a journey to expand our footprint across the country and consolidate our current position of No 1 newspaper. We were looking for strong partners who could help us launch the brand in Mumbai. We found the team Concept both insightful and proactive. We believe that they are the right partners for us in our journey.”

     

  • To infuse strategic thinking and exceed client expectations in Delhi and adjoining regions

    Concept appoints Andrew Fernandes to head Delhi branch

    By Our Staff

     

    Concept PR has appointed Andrew Fernandes as head of Delhi branch and national business development with an additional responsibility of leading the real estate and infrastructure portfolio.

     

    Said Ashish Jalan, Director and Chief Executive Officer (CEO), Concept PR: “Andrew has been associated with Concept Group since last six years, handling prominent clients in Real Estate and Infrastructure portfolio. He straddles various vertical practices with consummate ease and is known for his quick and strong creative recommendations with his clients. This strong sense of ownership and commitment has seen him drive organisation value with strong growth numbers and consistent business growth. Heading the Delhi branch will be an additional responsibility on him beside handling all his current mandates. We are pleased to have Andrew Fernandes as Delhi branch head.”

     

  • All three founding members of the I:Connect team – Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR

    Concept PR acquires I:Connect Enterprise

    By a correspondent

     

    Full-service PR company Concept PR has acquired I:Connect Enterprise, a strategic PR consultancy, in an all stock deal. All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR.

     

    Over the years, Concept PR has come to be recognized as a formidable force in corporate and financial communication. The team has been acknowledged for its effective media relations and leading financial communications agency. With the current acquisition and merger, they add greater strength in brand, lifestyle, events and sports communication.

     

    I:Connect, established by Lokesh Tiwary in 2009 was designed to position Public Relations as a strategic communication partner to brands in order to address critical marketing challenges. Over the past four years, the agency has been associated with several big ticket names across industries including – HTC, ZTE, Nuance, GE, SBI Cards, First Solar, Swarovski, Oriflame, BIBA, Gemfields, Rose to name a few.

     

    Welcoming them onboard, Ashish Jalan,  Director Concept PR said, “The merger with I:Connect is bound to add an extra zest to our team and service capabilities across all PR verticals. With Lokesh, we hope to leverage his tremendous understanding of consumers and communication platforms that comes with his years of experience as an advertising and PR professional. On the other hand Shantanu, an economics major and a hardened strategist, is best placed to boost our Strategy Planning abilities. In the recent past our lifestyle and sports related PR services have gained a lot of ground, Shalini’s vast experience in these areas will be a certain advantage to the team.”

     

    Speaking on behalf of the I:Connect team, Lokesh Tiwary said, “Concept is a name to reckon with in domains such as Financial & Corporate PR, Crisis Communication and Media Insights. While I:Connect on the other hand has in the last four years developed a strategic advantage in the domain of Brand (PR) Communication. What makes this merger perfect is that it brings together two complementary forces. The scale, business intelligence and client depth of Concept and the domain expertise of I:Connect. The collective strengths would enable Concept to enlarge its appeal. We see tremendous opportunity to benefit from this merger.”

     

    The Concept Group is a network of Independent Indian agencies specializing in Brand Consultancy, Creative, Media, OOH, Digital and PR services.